SECOND SCREEN

VISIWARE

MEDIA GAMIFICATION

NETCO SPORTS

MEDIA ENRICHMENT~80 EVENTS DURING A MATCH

SHOT BY 5+ CAMERAS

EVENT

SOURCE

GAME

DATA

VIDEO

STREAM

Thiago Catoto, Luiza Labs

Magazine Luiza700+ STORES

8 DISTRIBUTION CENTERS

23k+ WORKERS

25 MILLION CUSTOMERS

MULTI-CHANNEL STRATEGY

Send message based on the game score

Send user to our web app

2nd PARTHALF

TIME1st PART

PU

SH

NO

TIF

ICA

TIO

N

PU

SH

NO

TIF

ICA

TIO

N

*

while (response is None) or (next_token is not None):

response = conn.list_endpoints_by_platform_application(application, next_token=next_token)

next_token = response['ListEndpointsByPlatformApplicationResponse']['ListEndpointsByPlatformApplicationResult']['NextToken']

endpoints = response['ListEndpointsByPlatformApplicationResponse']['ListEndpointsByPlatformApplicationResult']['Endpoints']

for endpoint in endpoints:

try:

if endpoint['Attributes']['Enabled'] == 'true':

response = conn.publish(message=message,target_arn=endpoint['EndpointArn’])

except BotoServerError, e:

not_publish_count = (not_publish_count + 1)

response = conn.publish(topic=platform_applications_topic, message=message)

Thanks!

Thiago Catoto, Luiza Labs

Gateway to AWS: Cognito Identity

Amazon Cognito

(AWS IAM / STS)

Java Python (boto)

PHP

.NET Ruby

iOS Android

JavaScript

Any SDK Authentication

JavaScript

Any Service

Amazon Cognito for Unauthenticated Identities

Unique Identifier for Your “Things”“Headless” connected devices can also

securely access cloud services

Save Data to the CloudSave app and device data to the cloud and

merge them after login

Guest User AccessSecurely access AWS resources and leverage

app features without the need to create an

account or log in

Visitor

Preferences

Cognito

Store

Guest

EC2 S3 DynamoDB Kinesis

100x MORE USERS IN SECONDS

MAINTAIN RELIABILITY

SCHEDULED SCALING

as-put-scheduled-update-group-action ScaleUp--auto-scaling-group front-end-asg--start-time "2014-11-13T08:00:00Z”--desired-capacity 50

SCALE UP RDS INSTANCES

RDS READ REPLICAS

DYNAMODB CAPACITY

PRE-RECORDED NETWORK ACTIVITY

USE SPOT INSTANCES

+

APACHE BENCH, APACHE JMETER,

LOCUST.IO, THE GRINDER,…

USING AMAZON EC2 TO SIMULATE

2.4 MILION PLAYERS

UNDERSTAND THE LIMITS OF YOUR APP

If the second screen is being used,

you’re not enjoying the primary one…

VISIWARE

SYNC2AD

Cognito

User

Management

CloudFront

Content

Delivery

DynamoDB

Persistence

SNS

Notifications

EC2

Compute

Kinesis

Event Streaming

Elastic

MapReduce

Data Analysis

Client

Elastic

Beanstalk

Auto Scaling

Mobile

Analytics

Analytics

PAY AS YOU GO

SCALE AND RELIABILITY

AUTOMATION

BREADTH OF SERVICES

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