Save Port Meadow sustaining a campaign with no budget

Matthew Sherrington

Inspiring Action Consultancy

@m_sherrington #ECF15

Impact of Campaign to date

• Judicial Review forced first retrospective EIA

• Council Planning Review has changed city’s entire consultation process

• 95% support on EIA public consultation

• University Congregation debate

• £6m University budget for mitigation

• Political and media engagement

• £50,000 raised

Some numbers and results

• 1200 email supporters; 1200 FB friends

• 60% second petition response

• 65% active (one action or gift since signing up)

• 35% giving a gift

• 60p raised for every email sent

• 5:1 ROI on doordrop; 1% response rate

• 8% donation response rate to email

• 9% free-form email response to Council leader

Oxford Save Port Meadow Campaign

• A cause people care about• A story to tell, with episodes and story arcs• Villains• Opportunism

• Knowing your audience• Reaching your audience• Engaging your audience• A reason to give. And to take action• Data• Timely and relevant communications

Email source

CARE2 conversion

CPRE appeal

meetings/fetes

doordrops

CAre2 part 2

organic

1125 Supporters 1015 w/email

405 donors65% participation

• “It is difficult to see precisely what [is] getting people so exercised”.

Council Leader Bob Price

Save Port Meadow Campaign 2013-14What your money has gone on – thank you!

Judicial Review Legal Costs

EIA Legal & Professional Costs

Fundraising, Publicity &SundriesBalance for on-going campaigns

Gift Aid still to claim

Total Income £43,275

Donations £36,775 plus Gift Aid £6,500

Notes:May-Dec 2013 income based on CPRE Oxon audited accountsJan-May 2014 income estimate based on Just-Giving totalGift Aid estimated

15%

60%10%

5%

10%

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

apr may jun jul aug sep oct nov dec jan feb mar apr may jun jul aug sep oct nov dec jan feb mar

Save Port Meadow Fundraising 2013-15

cumulative donations

de

ee

e

a

dd

Ten Top Tips (reminders)

1. Story, goals, actions & chapters. 2. Audience and motivations3. Alignment of actions to story moments4. Engagement on and off-line. Real-world activity5. Opportunism. Riding waves. Make moments6. Personal touch; conversational tone7. E-mail over social media8. Data. Taking the time to do it9. Community and media feedback loop10.Capacity & Realism

Thank you!

@m_sherrington

matthew.sherrington@inspiringaction.net

If Stonehenge were in Oxford