Management Information SystemManagement Information SystemDr. Hary BudiartoDr. Hary Budiarto

Materi 12 Materi 12 Electronic Commerce SystemsElectronic Commerce Systems

Virtual CompanyVirtual Company

Business Use of the InternetBusiness Use of the Internet

Business Value of the InternetBusiness Value of the Internet

IntranetIntranet

Definition:Definition:A network inside an organization that uses A network inside an organization that uses Internet technologies to provide an InternetInternet technologies to provide an Internet--like environment within the enterprise for like environment within the enterprise for information sharing, communications, information sharing, communications, collaboration, and the support of business collaboration, and the support of business processesprocesses

Business Value of IntranetsBusiness Value of Intranets

Communications and CollaborationCommunications and Collaboration –– includes includes email, voicemail, paging, faxes, and groupwareemail, voicemail, paging, faxes, and groupwareWebWeb PublishingPublishing –– easy, attractive and loweasy, attractive and low--cost cost way of publishing and accessing multimedia way of publishing and accessing multimedia business informationbusiness informationBusinessBusiness Operations and ManagementOperations and Management –– platform platform for developing and deploying critical business for developing and deploying critical business applications to support business operations and applications to support business operations and managerial decision making across the intermanagerial decision making across the inter--networked enterprisenetworked enterprise

Business Value of IntranetsBusiness Value of Intranets

ExtranetExtranet

Definition:Definition:Network links that use Internet technologies Network links that use Internet technologies to interconnect the intranet of a business to interconnect the intranet of a business with the intranets of its customers, with the intranets of its customers, suppliers, or other business partnerssuppliers, or other business partners

Business Value of ExtranetsBusiness Value of Extranets

Electronic CommerceElectronic Commerce

Layanan ELayanan E--CommerceCommerce

Electronic Commerce (eElectronic Commerce (e--Commerce) adalah proses Commerce) adalah proses pembelian, penjualan atau pertukaran produk, jasa dan pembelian, penjualan atau pertukaran produk, jasa dan informasi melalui jaringan komputerinformasi melalui jaringan komputeree--Commerce mempunyai perspektif sebagai berikut:Commerce mempunyai perspektif sebagai berikut:�� KomunikasiKomunikasi�� Proses bisnisProses bisnis�� LayananLayanan�� OnlineOnline�� KolaborasiKolaborasi�� KomunitasKomunitas

Layanan eLayanan e--CommerceCommerce

Jenis Bidang Usaha eJenis Bidang Usaha e--Commerce :Commerce :Komputer dan elektronikKomputer dan elektronikPeralatan olah ragaPeralatan olah ragaPerlengkapan kantorPerlengkapan kantorBuku dan musikBuku dan musikMainanMainanKesehatan dan kecantikanKesehatan dan kecantikanPakaianPakaianMobilMobilJasaJasa

Kategori eKategori e--CommerceCommercePure EC: seluruh dimensinya adalah digitalPure EC: seluruh dimensinya adalah digital

Organisasi yang seluruhnya online (virtual)Organisasi yang seluruhnya online (virtual)Organisasi ekonomi baruOrganisasi ekonomi baruPenjualan barang atau jasa hanya melalui jalur onlinePenjualan barang atau jasa hanya melalui jalur online

Partial EC: kombinasi dimensi fisik dan digitalPartial EC: kombinasi dimensi fisik dan digitalMemanfaatkan aktifitas ECMemanfaatkan aktifitas ECBisnis utamanya masih dalam ujud fisikBisnis utamanya masih dalam ujud fisik

Pure vs. Partial EC: berdasar pada tingkat Pure vs. Partial EC: berdasar pada tingkat digitalisasi produk, proses, agen pengantarandigitalisasi produk, proses, agen pengantaran

A Framework for ECA Framework for ECElectronic Commerce Applications

• Direct Marketing • Stocks, Jobs • On-line banking• Procurement and purchasing • Malls • Procurement • Auctions • Travel• On-line publishing • Customer Services • Intrabusiness Transactions

People:Buyers, Sellers,Intermediaries,

Services, IS Peopleand Management

Public Policy :Taxes, Legal,

Privacy Issues, Regulations, and

Technical Standards

Marketing andAdvertisement:

Market Research,Promotions, and

Web content

Supply Chain:Logistics and

Business Partners

Infrastructure(1)

Common businessservices infrastructure

(security, smartcards/authenticationelectronic payments,directories/catalogs

(2)Messaging and

information distributioninfrastructure

(EDI, e-mail, Hyper TextTransfer Protocol, Chat

Rooms)

(3)Multimedia content

and networkpublishing infrastructure

(HTML, JAVA, WorldWide Web, VRML)

(4)Network infrastructure

(Telecom, cable TVwireless, Internet)(VAN, WAN, LAN,Intranet, Extranet)

Access (cell phones)

(5)Interfacing

infrastructure(The databases,

logistics,customers, and

applications)

Management

The network organization:How a company uses the Internet, and internet and extranet

Head Quarter

Retail Stores

Employees

Manufacturing

Toys Inc

Corporate Intranet

EDI, VAN

CorporateExtranet

InternetPublicTravel

agency

Small customersSmall

retailers Small vendors

Government

Non-Company Manufacturers

Customers

Sales peoples and other

mobile employees

DistributorsMarket

Non-Company Retailers

Suppliers (Purchasing)

Liquidateors contractors

Toy Industry Extranet

Other Extranets

Banks and otherbusiness partners

Professional Associations, large

suppliers, competitors

Scope of eScope of e--CommerceCommerce

ee--Commerce TechnologiesCommerce Technologies

Sifat Transaksi eSifat Transaksi e--CommerceCommerce

Business to business (B2B): model EC dimana Business to business (B2B): model EC dimana seluruh partisipannya adalah institusi bisnisseluruh partisipannya adalah institusi bisnisBusiness to consumer (B2C): model EC dimana Business to consumer (B2C): model EC dimana institusi bisnis menjual kepada pembeli individuinstitusi bisnis menjual kepada pembeli individuBusiness to business to consumer (B2B2C): model Business to business to consumer (B2B2C): model EC dimana institusi bisnis menyediakan beberapa EC dimana institusi bisnis menyediakan beberapa produk atau jasa kepada mitra bisnisnya, kemudian produk atau jasa kepada mitra bisnisnya, kemudian mitra bisnis mengelola pelanggannya melalui produk mitra bisnis mengelola pelanggannya melalui produk dan jasa yang disediakannyadan jasa yang disediakannya

Sifat Transaksi eSifat Transaksi e--CommerceCommerce

Consumer to business (C2B): seseorang yang Consumer to business (C2B): seseorang yang menggunakan internet untuk menjual produk menggunakan internet untuk menjual produk atau jasa kepada organisasi dan atau mencari atau jasa kepada organisasi dan atau mencari penjual untuk menawar produk atau jasa yang penjual untuk menawar produk atau jasa yang dia butuhkandia butuhkanConsumer to consumer (C2C): konsumen Consumer to consumer (C2C): konsumen menjual secara langsung ke konsumen lainnyamenjual secara langsung ke konsumen lainnya

Sifat Transaksi eSifat Transaksi e--CommerceCommerce

Mobile commerce (mMobile commerce (m--commerce): transaksi dan commerce): transaksi dan aktifitas EC yang dikelola dalam lingkungan nirkabel aktifitas EC yang dikelola dalam lingkungan nirkabel (wireless)(wireless)Location commerce (lLocation commerce (l--commerce): transaksi commerce): transaksi commerce yang ditujukan untuk individu dalam commerce yang ditujukan untuk individu dalam lokasi tertentu pada waktu tertentulokasi tertentu pada waktu tertentuIntrabusiness (organizational) EC: kategori EC yang Intrabusiness (organizational) EC: kategori EC yang berada dalam internal organisasi meliputi, pertukaran berada dalam internal organisasi meliputi, pertukaran barang, jasa atau informasi dari berbagai unit dan barang, jasa atau informasi dari berbagai unit dan individu dalam organisasiindividu dalam organisasi

Pengembangan ePengembangan e--Commerce Commerce

Essential eEssential e--Commerce ProcessesCommerce Processes

Access Control and SecurityAccess Control and Security

Definition:Definition:EE--commerce processes must establish commerce processes must establish mutual trust and secure access between the mutual trust and secure access between the parties in an eparties in an e--commerce transaction by commerce transaction by authenticating users, authorizing access, and authenticating users, authorizing access, and enforcing security featuresenforcing security features

Profiling and PersonalizingProfiling and Personalizing

Definition:Definition:Processes that gather data on you and your Processes that gather data on you and your website behavior and choices, and build website behavior and choices, and build electronic profiles of your characteristics and electronic profiles of your characteristics and preferences. These profiles are then used to preferences. These profiles are then used to recognize you as an individual user and recognize you as an individual user and provide you with a personalized view of the provide you with a personalized view of the contents of the site, as well as product contents of the site, as well as product recommendations and personalized Web recommendations and personalized Web advertisingadvertising

Search ManagementSearch Management

Definition:Definition:Efficient and effective search processes Efficient and effective search processes provide a top eprovide a top e--commerce website commerce website capability that helps customers find the capability that helps customers find the specific product or service they want to specific product or service they want to evaluate or buyevaluate or buy

Content and Catalog Content and Catalog ManagementManagement

Content ManagementContent Management –– software that helps software that helps ee--commerce companies develop, generate, commerce companies develop, generate, deliver, update, and archive text data and deliver, update, and archive text data and multimedia information at emultimedia information at e--commerce commerce websiteswebsitesCatalog ManagementCatalog Management –– software that helps software that helps generate and manage catalog contentgenerate and manage catalog content

Workflow ManagementWorkflow Management

Definition:Definition:Software that helps employees Software that helps employees electronically collaborate to accomplish electronically collaborate to accomplish structured work tasks within knowledgestructured work tasks within knowledge--based business processesbased business processes

Event NotificationEvent Notification

Definition:Definition:Software that notifies customers, suppliers, Software that notifies customers, suppliers, employees, and other stakeholders of their employees, and other stakeholders of their status in a transaction based on events status in a transaction based on events initiated by one of the partiesinitiated by one of the parties

Collaboration and TradingCollaboration and Trading

Definition:Definition:Processes that support the vital Processes that support the vital collaboration arrangements and trading collaboration arrangements and trading services needed by customers, suppliers, services needed by customers, suppliers, and other stakeholdersand other stakeholders

Electronic Payment ProcessesElectronic Payment Processes

Web PaymentWeb Payment –– credit card payment credit card payment processesprocessesElectronic Funds Transfer (EFT)Electronic Funds Transfer (EFT) –– use IT to use IT to capture and process money and credit transfers capture and process money and credit transfers between banks and businesses and their between banks and businesses and their customerscustomersSecure Electronic PaymentsSecure Electronic Payments –– security measures security measures including encrypting data passing between including encrypting data passing between customer and merchant, encrypting data passing customer and merchant, encrypting data passing between customer and company authorizing the between customer and company authorizing the credit card transaction, and taking sensitive credit card transaction, and taking sensitive information offinformation off--lineline

What is Electronic Payment System?What is Electronic Payment System?

Financial exchangeFinancial exchangeTakes place electronically (online)Takes place electronically (online)Facilitated by some form of digital Facilitated by some form of digital financial instrumentfinancial instrumentBacked by a bank, an intermediary or by Backed by a bank, an intermediary or by legal tenderlegal tender

Why eWhy e--payment?payment?

EE--commercecommerce–– DematerialisationDematerialisation–– Speed and AutomationSpeed and AutomationGlobal reachGlobal reach–– Easy accessibilityEasy accessibilityBusiness gain and efficiencyBusiness gain and efficiency–– Cost and timeCost and time

Sistem Pembayaran OnlineSistem Pembayaran Online

Contoh Model Pembayaran Online (1)Contoh Model Pembayaran Online (1)

Contoh Model Pembayaran Online (2)Contoh Model Pembayaran Online (2)

Jasa penyalur dana (PayPal)Jasa penyalur dana (PayPal)

How an Online Credit Card How an Online Credit Card Transaction WorksTransaction Works

Processed in much the same way that inProcessed in much the same way that in--store store purchases arepurchases areMajor difference is that online merchants do not Major difference is that online merchants do not see or take impression of card, and no signature see or take impression of card, and no signature is is available.available.Participants include consumer, merchant, Participants include consumer, merchant, clearinghouse, merchant bank (acquiring bank) clearinghouse, merchant bank (acquiring bank) and consumerand consumer’’s card issuing banks card issuing bank

How an Online Credit Transaction WorksHow an Online Credit Transaction Works

ee--Commerce TrendsCommerce Trends

ee--Commerce Success FactorsCommerce Success Factors

Selection and ValueSelection and Value –– attractive product attractive product selections, competitive prices, satisfaction selections, competitive prices, satisfaction guarantees, and customer support after the guarantees, and customer support after the salesale

Performance and ServicePerformance and Service –– fast, easy fast, easy navigation, shopping, and purchasing, and navigation, shopping, and purchasing, and prompt shipping and deliveryprompt shipping and delivery

ee--Commerce Success FactorsCommerce Success Factors

Look and FeelLook and Feel –– attractive web storefront, attractive web storefront, website shipping areas, multimedia product website shipping areas, multimedia product catalog pages, and shopping featurescatalog pages, and shopping features

Advertising and IncentivesAdvertising and Incentives –– targeted web targeted web page advertising and epage advertising and e--mail promotions, mail promotions, discounts and special offers, including discounts and special offers, including advertising at affiliate sitesadvertising at affiliate sites

ee--Commerce Success FactorsCommerce Success Factors

Personal AttentionPersonal Attention –– personal web pages, personal web pages, personalized product recommendations, personalized product recommendations, Web advertising and eWeb advertising and e--mail notices, and mail notices, and interactive support for all interactive support for all customerscustomersCommunity RelationshipsCommunity Relationships –– virtual virtual communities of customers, suppliers, communities of customers, suppliers, company representatives, and others via company representatives, and others via newsgroups, chat rooms, and links to newsgroups, chat rooms, and links to related sitesrelated sites

ee--Commerce Success FactorsCommerce Success Factors

Security and ReliabilitySecurity and Reliability –– security of security of customer information and website customer information and website transactions, trustworthy product transactions, trustworthy product information, and reliable order fulfillmentinformation, and reliable order fulfillment