Post on 19-Feb-2017
Blogging: Step by StepFollow along on Twitter with our hashtag #MastersMktgThis presentation will be posted on our blog later today: www.GetITC.com/blogJoin us February 16th for the next Masters of Marketing. A Thousand Words: Using Photos on Your Insurance Website hosted by Matt Farrell, Website CoordinatorITC Agent Conference 2017 is April 20-21st in Grapevine, Texas at Hilton DFW Lakes (Same venue as last year). Register & view our agenda and speakers at www.agentconference.org
Darmini KaraSEO Coordinator
Why Blog?- Provides your website with fresh content- Helps with search engine rankings- Provides a way to keep your customers updated with the
latest agency, community and industry news- Allows you to have a dialogue with customers
How to Find Time to Blog- Make a calendar.- Set attainable goals. - Delegate.
How to Find Topics for Your Agency Blog
- Agency.- Community.- Industry.- FAQs.- Carrier newsletters.- Check out the competition.- ITC Blog https://www.getitc.com/blog/tag/10%20ideas/
How to post a blog on your Insurance Website Builder website- Admin Console >
Communication Settings > Blog on Your Website
Title- 60-70 characters, including spaces and special
characters.- Make your title catchy, but not click-baity,
include keywords, but don’t make it spammy.- Use long tail keywords.- Use who, what, when, why and how to.
Body- Long form blogs (~2000 words). Are you confident enough?- Use visual cues to lead the reader.- Always proofread. Never publish a first draft.- Avoid industry jargon.- Short introduction.- Conclusion to review and summarize.- Call-to-action.- Ask Questions.
Images- Gives the reader context clues.- Whenever possible, add an image.- Use correctly licensed images. No Google or
Bing images. - Left align images.
Tags- Include staples like
line of business and geo-target.
- Tags can be used to categorize blog posts.
- Use more detailed tags.
Optimization- Add natural sounding keywords to your title.- Link to relevant internal or external blogs.- Include anchor text in the CTA.- Optimize your images with alt tags and title tags.
Blog After-care- Sharing.- Updating.- Interlinking.
Conclusion- Blogging is difficult, but worth it.- Practice makes perfect.- Don’t over-optimize.- Have fun with it!