We put the customer into your strategies

Masterclass – Winning in Sales

Swiss Startup DAYs 2018

Bern, September 25th, 2018, 14:10 – 15:20

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Innosuisse Sales Accelerator Workshop

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We put too much time and effort in a leadNot enough leads in

the pipeline

Our website is so technical

People say, our product is great – but

don’t buy itPeople find us on the web, but don’t stay on

our site

Many calls, no leads

Come back once you have a reference client

They are so slow in making a decsion

We follow-up. But no reaction

It takes long to explain. And some clients never get it

We have many clients in trial. But they don’t

convertNo or little response to

our email campaign

We can make an offer. What price to put in?

We need sales. Should we give a discount?

I will ask you 5 simple questions

#1Who is your

customer?

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Not companies buy, but people

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#2What do

they want to achieve?

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Your product is your greatest enemy

#3What’s their

pain?

The drama helps to increase the perception of pain

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No pain, no sale

#4What can

you promise them?

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Promise BIG and CONCRETE

#5How can

you prove your

promise?

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Make the impossible believable

Most value propositions are not

compelling

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