PRODUCT LAUNCH By Wineeth Wilson MBA 8001/2015

INDEX Market overview Sales forecasts of accessories Product working Specifications STP Analysis Marketing mix Competitors Analysis SWOT Analysis Future Plans Conclusion

Market Overview New innovative product. Focussed mainly between mobile,watch and

wallet/purse connection.

SALES FORECASTS OF ACCESSORIES

WHO DOESN’T USE A WALLET/PURSE

PRODUCT WORKING

Working of WINS

Works on Apple iOS and Android devices with Bluetooth 4.0.

A software needs to be installed in mob and watch Beeps after one item goes 10ft away from the other. Also enables the gps tracker to locate the lost item. VIDEO.

COMPONENTS Sensors Batteries Chip Bluetooth 4.0 Gps tracker

PRODUCT LAUNCH

SPECIFICATIONS Item Weight: 1.3 ounces. Product Size: 37mm x 37mm x 5.3mm Battery: CR2 Battery included, Product Battery Life:

8765 Hours Bluetooth 4.0 GPS Tracker.

COLOURS AVAILABLE

STP ANALYSISSEGMENTATI

ON

TARGETTING

POSITIONING

Any age group. Upper middle class and rich. Anyone who owns a smart watch,smart phones and

wallet/purse.

SEGMENTATION

Mainly youth. Anyone who has the forgetting habit.

TARGETTING

Basically aims at securing the accessories as such that it can never be lost.

POSITIONING

MARKETING MIX

PRODUCT It helps in such a way that the theft becomes

impossible. helps to stay calm and carefree.

PRICE Will start at 20$-35$,i.e 75-125dhs with additional

services. Best price would enable anyone to buy this product.

PLACE Will start with all over UAE. Will make it available at all electronic outlets,mobile

shops and online websites.

Best offers like first 100 buyers getting a discount rate.

Newspapers social medias:facebook,youtube and popups etc. Radio shows.

PACKAGING

Will provide excellent packing. An excellent user manual; making it easy to install

and use to all age groups.

PEOPLE Hiring skilled people-with good electronics

knowledge. People who can understand various languages.

Competitors AnalysisBASIS WINS TILE

Price 75-125dhs 130 & above

Availability Very easy Hard to find

working Will start beeping once away from 10ft

Will beep only when near

SWOT ANALYSIS

SWOT ANALYSIS Strength Price. Quality. Easy to use.

Weakness Can’t provide to

everyone. Investment required.

SWOT ANALYSIS

Opportunities Not many competitors. Collaborations with

various big brands.

Threat Govt rules and

regulations. Price increase of the

components.

FUTURE PLANS To collaborate with major smart watch, wallet and

mobile manufacturers. Make it available all over world with many service

centres.

CONCLUSION Aims at customer satisfaction with best service,

best quality and guarantee etc.