Post on 15-Jan-2015
description
Marketing Your App for the Social Era
Rachella Grossi, salesforce.com, Sr. Manager, Partner Marketing @rachellazg In/rachellazg
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How to Market Your App in a Social World?
Marketing Your App for the Social Era
Nail the message
Be part of something
bigger
Go social
Optimize your demand
generation
Reebok Differentiates with CrossFit
Salesforce.com Differentiates with Social
Customers love it!
Business is social
Marketing is aligned
The Future of Enterprise Apps: Social and Connected
Social Businesses
are Born
Lip Service From
Dinosaurs
Evolution to Next Cycle
Industry Matures
Year 1 Year 3 Year 5 Year 7 Year 9 Year 10
Leaders are Established
Re-Imagine Your App Social and Connected
Marketing Your App for the Social Era
Nail the message
Be part of something
bigger
Go social
Optimize your demand
generation
What is Your Simple and Concise Value Proposition?
Fill in the blanks :
For _____________________________ Like ____________________________ Who ____________________________ Our Product ____________________ Is a _____________________________ That Provides ___________________ Unlike __________________________ Our Service _____________________
Make it the Right Pitch in the Right Voice
Aloha Business-speak
Salesforce.com Voice: Aloha Be conversational
Be direct
Be concise
Some Aloha Examples Be Conversational: We enable collaboration by securely and effectively connecting people and business
information systems within enterprises and across enterprises. Collaborate in real time, from anywhere.
Be Direct: We offer a broad portfolio of products and services to enable public, private, and hybrid clouds that enable customer choice. Cloud computing makes your business more profitable.
Be Concise: We are redefining how business solutions empower people for greater success, predict potential issues and opportunities, and enable organizations to expand the possibilities for competitive advantage. Supercharge your sales. Bring social intelligence into your sales process.
Marketing Your App for the Social Era
Nail the message
Be part of something
bigger
Go social
Optimize your demand
generation
The Power of an Integrated Strategy
Events
Marketing Campaign
Social Media
Internal Communications
Website
Advertising
Partnerships
Digital PR
Best Practices for PR Success
1. Reporters are writers
2. Customer success
3. Metaphors
4. Get social
5. Keep salesforce.com in the loop
Create Awareness and Demand at Events
Build your events strategy
Don’t miss salesforce.com events
Market with SEO, SEM, and Retargeting
• Measure your SEM
• Follow SEO best practices
• Use retargeting
Visitor comes to your site
They learn about your products but leave before
purchasing
Retargeting displays your ads on sites they visit later
Optimize Your Lead Follow-Up with Sales
Keys to conversion success • Nurture emails
• Alignment with sales
• Quick follow up
• Equitable lead distribution
• Clear conversion criteria
• Multi-touch approach
Marketing Your App for the Social Era
Nail the message
Be part of something
bigger
Go social
Optimize your demand
generation
Engage Your Customers Where they Are
And Share Awesome Content
Customer stories
Videos Infographics
Campaigns
Rebecca Corliss Head of Content & Social Media, HubSpot @repcor
HubSpot’s Social Growth in One Year
85% increase in Twitter followers
340% increase in LinkedIn followers
500% increase in Facebook likes
HubSpot Saw a 217% Increase in Leads from Social
July, 2011 August, 2012
Become a Reliable and Valuable Social Outlet
Optimize Content for Sharing
Follow through with Valuable Calls-to-Action
Rachella Grossi
Senior Manager, Partner Marketing
@rachellazg
Rebecca Corliss
Head of Content and Social Media
@repcor
ISV Kickoff: Getting Started How to Architect & Design Your App Designing Social Apps (Workshop)
Extend Your Commercial Force.com App Team Development and Release Mgmt Building Secure Applications in the Cloud
Distributing & Licensing Your App Automate Your App Sales
Expanding Your Marketing Reach with AppExchange Marketing Best Practices in the Social Era Mastering the Direct Sales Model Selling Social Apps
How to Support Your Customers ISV PM Product Roadmap
DF12 ISV Success Sessions Great sessions for each phase of the lifecycle
Build Distribute Support Sell Plan
Follow sessions and join the Partner Success Group on
Why Work With a PDO A Few Reminders. . .
Survey (Session Record)
Partner Success Experts Innovation Theater and Lounge 1:1 Success Clinics Innovation Theater and Lounge Need to relax? Have a massage!
Check out the Partner Hub
Cloud Crawl (Thursday Night) 540 Howard Street
@partnerforce Follow us on Twitter
Why Work With a PDO Partner Hub – Speaker Debrief
Welcome Desk
Partner Success Clinics
Speaker Debrief
Area