Post on 27-Jun-2015
Dan HolperinPeter Wensman
Marketing With Free Classifieds
- History
- Scope and Reach
- Outside Industry Impact
- Industry Examples
- Expert Interview
- Course Content
- Future Impact
Overview
History
- The first classifieds were etched in stone
- 1600’s ads were commonly for lost property
- First classified in America was in 1704
- Craigslist was founded in 1995
- Basic, easy, and fast
- Many types of items and services
- Used worldwide
- Customers in the market
- YouTube Video
Scope and Reach
-Automotive industry
- Specials
- Services
-Individuals marketing services
- Music Lessons
- Tutoring
Outside Industry
Industry Example Northwoods Property Management
- Eva Hatzenbihler - Real Estate Investor - Property Manager- Director of the Fox Valley Real Estate Group.
Expert Interview
- How did you advertise before?
- Flyers
- How have classifieds changed/impacted the business landscape?
- Increased Speed
- Open Houses and Showings
- How can free classifieds help you maintain a competitive edge?
- Speed
- Post during a renovation
Expert Interview
- What is your success rate with online classifieds?
- 95%
- What are some pros and cons of online classifieds?
- Free, Easy, Fast- Competition
Expert Interview
- Geographic Segmentation
- Target Audience
- Consumer Wants
- Differentiation
- Perception
Course Content
- This trend will continue to grow-More websites-More Businesses-More Consumers
Future Impact
http://technorati.com/technology/article/chinese-internet-user-growth-peaking/
http://spacemonkeypdx.blogspot.com/2012/12/a-guide-to-selling-used-phones-on.html
Hatzenbihler, Eva. "Marketing With Free Classifieds." E-mail interview. 22 Apr. 2013.
http://slant.investorplace.com/2012/10/auto-stocks-parts-autozone-azo-used-cars/
References