Marketing vs Branding

Post on 29-Dec-2015

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Branding should both precede and underlie any marketing effort.\nFor More Info: http://www.sasvatnetwork.com/ - PowerPoint PPT Presentation

Transcript of Marketing vs Branding

MARKETING VS BRANDING

“Marketing is Tactical”

“Branding is Strategic”

Marketing is unearths and activates buyers. Branding makes loyal customers, advocates, even evangelists, out of those who buy.

What is Marketing?

Branding is as vital to the success of a business or non-profit as having financial coherence, having a vision for the future, or having quality employees.

What is Branding?

Marketing and Branding are both different facets of the overall content development strategy for a company. Your marketing should incorporate branding into it in order for you to cultivate customer loyalty. Branding allows you to represent your company in a certain light and build off the information that is gained by marketing.

Where do Branding And Marketing Meet?

Marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage.

Marketing Strategy

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals.

Branding Strategy

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