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Marketing to the over 50sReaching the ‘forgotten 40%’

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Today’s SpeakersMarketing to the over 50s – Reaching the ‘forgotten 40%’

Brought to you by

Andrew Gerrard

d-marketing

Director

Indicia

Aron Caplan

Planning Director

Steve Manser

Indicia

Head of Marketing& Brand

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This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

Image of Mrs T

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

BREAKDOWN OF AGGREGATE SAVINGS (NET) 2008/10 WHERE HOUSEHOLD HEAD

IS AGED 50-64 BY DECILE

Source: ONS Pension Trends Chapter 10; Saving for Retirement, 2013 Edition.

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

£150,000 pension and savings pot

£7,500 per year (5% annuity)

+

£6,000 per year state pension

Is £13,500 enough to live on?

Is paying for financial advice viable?

THE PENSION REFORMS HAVEN’T HELPED THEM

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

THE PENSION REFORMS HAVEN’T HELPED THEM

£150,000 pension and savings pot

£7,500 per year (5% annuity)

+

£6,000 per year state pension

Is £13,500 enough to live on?

Is paying for financial advice viable?

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

HOW CAN BRANDS BETTER ENGAGE WITH

(AND UNDERSTAND) THIS IMPORTANT GROUP?

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

MEET THE FORGOTTEN 40%

Source: The Colour Report, McCarthy & Stone (2015)

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

MEET THE FORGOTTEN 40%

Source: The Colour Report, McCarthy & Stone (2015)

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

Source: The Colour Report, McCarthy & Stone (2015)

RETIREMENT ISN’T ABOUT SLOWING DOWN

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

Marketing to the over 50sReaching the ‘forgotten 40%’

Quick Poll

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

So what about this group?

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

TERACT

™

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

Let’s meet the Forgotten 40%

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

Ten Years

YoungerSEGMENT #1

These people are both tech hungry and eager to explore the world.

Whilst more of them fall into the 50-55 age bracket, their attitude makes them

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

Ten Years

YoungerSEGMENT #1

These people are both tech hungry and eager to explore the world.

Whilst more of them fall into the 50-55 age bracket, their attitude makes them

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

These people seem up for a chance, but aren’t always lucky – but they keep at it.

Whilst they don’t always manage their money well, they are very generous.

Fun and GamesSEGMENT #2

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

These people seem up for a chance, but aren’t always lucky – but they keep at it.

Whilst they don’t always manage their money well, they are very generous.

Fun and GamesSEGMENT #2

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

This group are careful and secure.

They like to stay close to home and are not that interested in experiences or travel.

Home ComfortsSEGMENT #3

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

This group are careful and secure.

They like to stay close to home and are not that interested in experiences or travel.

Home ComfortsSEGMENT #3

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

Environmental

Adventurers Although not evangelists, this group show a keen interest in environmental issues and have an outward-looking attitude.

SEGMENT #4

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

Environmental

Adventurers Although not evangelists, this group show a keen interest in environmental issues and have an outward-looking attitude.

SEGMENT #4

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

10 key take-outs for todayThis presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

1. Understand attitudes on a deeper

levelThis presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

2. Talk about retirement prior to retirement

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

3. Keep it

straightforward

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

4. Create easy to understand products

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

5. Embrace the personal touchThis presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

6. Learn a new

language

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

7. Speak

differently This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

8. Become a partner not a brand

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

9. Have a needs-based approach

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

10. Create emotional connections

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

1. Understand attitudes on a deeper level

2. Talk about retirement prior to retirement

3. Keep it straightforward

4. Create easy to understand products

5. Embrace personalisation tools

6. Learn a new language

7. Speak differently

8. Become a partner, not a brand

9. Have a needs-based approach

10. Create emotional connections

This presentation is from “Marketing to the over 50s - Reaching the ‘forgotten 40%’”, a marketingfinder.co.uk webinar.

To find out more, or for the on-demand recording, click here

Andrew Gerrard

d-marketing

Director

Indicia

Aron Caplan

Planning Director

Steve Manser

Indicia

Head of Marketing& Brand

In association with

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Marketing to the over 50sReaching the ‘forgotten 40%’