Post on 20-Aug-2015
Fight between 3 Automobile Giants – TOYOTA, VOLKSWAGEN and GENERAL MOTORS – at International
platform and Indian markets
Toyota will lead the way to the future of mobility, enriching lives around the world (3) with the safest and most responsible (6) ways of moving people (1). Through our commitment to quality, constant innovation (4, 7) and respect for the planet (8), we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals (5) by engaging the talent and passion of people (9), who believe there is always a better way. (6)
Volkswagen Group doesn’t have an official mission statement. The closest statement that could be called VW Group’s mission is expressed as company’s goal:“The Group’s goal is to offer attractive, safe and environmentally sound vehicles which can compete in an increasingly tough market and set world standards in their respective class.”
“Making the world’s best vehicles can only happen with the world’s greatest employees. We take great pride in our work, and take great care to deliver exceptional cars and a positive ownership experience to our customers around the world.At the new GM, we make a strong commitment to our customers, employees, partners and other important stakeholders. We state proudly our five principles that guide us in everything we do:Safety and Quality FirstCreate Lifelong CustomersInnovateDeliver Long-Term Investment ValueMake a Positive Difference”
Mission Statement
Volkswagen brand vision is to become a Most innovative high volume manufacturer offering best quality in respective class
Powerful Vision, Powerful Strategy.At GM, we are focused on a single global vision: To design, build and sell the world’s best vehicles. This powers the development of world-class products that are winning in the marketplace, and is helping to transform our business and fortify our balance sheet.This business model also creates a self-sustaining cycle of reinvestment that drives continuous improvement in vehicle design, manufacturing discipline, brand strength, competitive pricing and margins.Here’s how we bring the insight, drive and vision of our business model to the market every day to yield positive results for our investors, employees and customers worldwide:DesignBuildSellReinvest
Toyota will lead the way to future of mobility, enriching lives around the world with the safest and most responsible ways of moving peopleThrough commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and to be rewarded with smileWe will meet our challenging goals by engaging talent and passion of people, who believe there is always a better way.
Vision statement
Company Background
Toyota Volkswagen General Motors
Industry: Automotive
Passenger cars, luxury cars, trucks and buses
Passenger cars Luxury cars, Motorcycles, trucks and buses
Passenger cars and luxury cars, MUVs
Cars sold (2013)
9,980,000 9,700,000 9,710,000
Headquarters Aichi Prefecture, Japan
Wolfsburg, Germany
Detroit and Wilmington, USA
Current CEO Akio Toyoda Martin Winterkorn Daniel Akerson
Revenue (2012)
¥18.583 trillion €192.7 billion $ 152.3 billion
Profit (2012) ¥283.55 billion €21.7 billion $ 4.9 billion
Employees (2012)
300,747 549,763 202,000
Founded: Parent (India)
August 1937 (1997)
May 1937 (2007) September 1908 (1996)
Competitors: Same for all in IndiaGeographic regions served: Worldwide
SubsidiariesToyota: Daihatsu, Hino Motors, Lexus, Scion, DENSO, Toyota Industries, Aisin Seiki, Fuji
Heavy IndustriesVolkswagen: Volkswagen Passenger Cars, Skoda, Audi, Porsche, Lamborghini, SEAT,
Scania, MAN, Bentley, Bugatti, DucatiGeneral Motors: Chevrolet, Opel, Daewoo, Cadillac, Buick, Pontiac, GMC,Holden, Saab,
Vauxhall
Competitors in India: Maruti Suzuki, Hyundai, Ford, TATA, Mahindra & Mahindra, Nissan, Renault, FIAT, Honda, Mitsubishi
Competitors Worldwide: Chrysler, Peugeot Citroen, Mazda, Daimler, Subaru, Isuzu, Daewoo, Ssangyong, KIA , Volvo, Saab, Mercedes Benz, BMW
GM, Toyota, VW battle for #1
• The battle for the global sales crown will come down to General Motors and Toyota, with Volkswagen expected to finish a close third.
• The top three automakers are each projected to have sold more than nine million vehicles last year, meaning the three auto giants generated roughly a third of the industry's global sales.
• Annual Global Auto Sales 2013: 82.8 million 2012: 79.5 million 2011: 76.7 million 2010: 73.2 million
TOYOTA Latest News
Toyota booked global hybrid vehicle sales above 1 million units for a second time in 2013.
March 2014: Toyota crosses 1 million sales mark in India The Toyota workers and the company's management at two plants near
Bangalore have been negotiating the pay issues for 10 months and the production has fallen by half.
Toyota to launch Corolla Altis and Etios Cross in May 2014
Volkswagen Latest News
VW introduced 60 new and updated models in 2013.VW Group has appointed Michael Mayer as the brand head of Volkswagen
Passenger Cars India. German automaker Volkswagen’s Chakan manufacturing plant has completed five
years.Volkswagen AG, Europe's largest car maker, has applied to set up its first plant in
Thailand.Golf completes 40 years.Group is busy innovating a new revolutionary petrol engine technology that
involves “electro-mechanical assistance for forced induction” and “variable compression ratios”.
General Motors Latest News
General Motors recalled 824,000 more cars for possible problems with ignitions that have led to more than 30 accidents and 12 deaths. Last month, GM called back 1.6 million cars amid questions over why it took years to address a defect it knew about as early as 2001.
Over the weekend the House committee on energy and commerce released new details of its investigation into the events leading up to GM's recall of 2.6m vehicles for ignition-switch defects.
Regulators and GM executives will come under fire Tuesday as Congress pushes for answers on why the auto company failed to recall over a million cars despite evidence it knew of fatal flaws in their design.
G.M. Turns to Experienced Crisis Experts
Toyota Volkswagen General Motors
Innovative culture Global presence Global presenceBrand value over $30 billion
Strong brand portfolio
New mission and vision
Industry leader in production and sales
Synergy Strong brand portfolio
Strong brand portfolio
Strong presence in China
Strong presence in China
Leader in “green” cars development
Well performing brands
Knowledge of Home market4 well performing brands
Strengths
Toyota Volkswagen General Motors
Positive attitude towards “green” vehicles
Changing customer needs
Positive attitude towards “green” vehicles
Increasing fuel prices Increasing fuel prices Increasing fuel prices
Changing customer needs
Positive attitude towards “green” vehicles
Changing customer needs
Growth through acquisition
Growth through acquisitions
Growth through acquisitions
Increasing global demand for buses
Opportunities
Toyota Volkswagen General Motors
Large recalls Weak position in US car market
High cost structure
Weak presence in emerging markets
Most markets are not environmentally friendly
Brand dilution
Bureaucratic culture
Car recalls
Weakness
Toyota Volkswagen General Motors
Fluctuating fuel prices
New emission standards
Fluctuating fuel prices
New Emission standards
Fluctuating fuel prices
New emission standards
Rising raw material prices
Rising raw material prices
Rising raw material prices
Intense competition
Exchange rates Intense competition
Natural disasters Exchange rates
Appreciating Yen exchange rate
Threats
Porter’s Five Forces Model for established Automobile brands
1) Threat of new entrants: LOW2) The bargaining power of buyers/customers: MODERATELY LOW3) There is a huge threat of substitute products: VERY HIGH4) Bargaining power of suppliers: LOW5) Amount of rivalry among competitors: HIGH
6) All parameters are almost same for Toyota, Volkswagen and General Motors 7) All parameters are almost same for Automobile companies in India and rest of
the world