Post on 14-Aug-2015
speaktme.com
Marketing Strategies that WORK!Angela Cortright
speaktme.com
Angela CortrightPrincipal and Founder
Spa Gregorie’s
YOUR PRESENTER
speaktme.com
speaktme.comm i l l e n n i u m s p a s a l o n . c o m | m e e v o . c o m
Be thinking of your own successful promotions
to share at end of session!
speaktme.com
Enter to win a Free WebOpenings Setup
• Fill Quiet Times• Last Minute Appointment• Totally Automatic• Fully Integrated with Millennium
speaktme.com
Today we’ll discuss
• Leveraging your assets – relationships, staff, your brand, social media
• Promotions – special and ongoing• Good Marketing Management
speaktme.com
Spa Date for Two – our #1 package:
• Generates $70K+/yr.• Massage or Facial each + $25 local dining voucher• Same price as the 2 services a la carte• Partner with local restaurant for voucher free• Cross-promote to leverage your partner’s mktg.!
Leverage with local partners!
speaktme.com
Leverage with local partners!
Think of other potential partners
• Wedding Planners• Photographers• Moms Clubs• Golf Courses• Fitness Centers
speaktme.com
Leverage with local partners!Social Media Partnership with golf
course
• Easy Promo – guess the #golf balls
• Both companies supported via social media
• 200+ responses!!!
speaktme.com
Bring a friend – get a discount… and bubbly!
We run 2-3 times per year, yield 100+ bookings per run
Leverage – your clients!
speaktme.com
Discount cards –
Have your staff hand out toEveryone they encounter – Waiters, baristas, drycleaners, cosmetic counter clerks, dentists, Drs., etc.
Leverage – your staff!
2014: 376 redeemed for $30,277 incremental business
speaktme.com
$20 Thank You cards for new customers
Leverage – your first time clients!
2014: 219 redeemed for $20,548 revenue
speaktme.com
Leverage – each gift certificate!“Share the Joy” (bring a friend…)$10,000+ in annual incremental business
speaktme.com
Our #1 promotion performer consistently:• Birthday bonus – emailed
once per month• Yearly 762 redemptions
equaling $57,500• Totally Automated in
Millennium
Promotions!
speaktme.com
• Birthday Perks:– 20% off any regularly priced service– 10% off any regularly priced retail– Valid within 60 days of birthday
Promotions!
speaktme.com
Promotions!Anniversary…. Of their first visit….YTD 34 redemptions for $2,691 in revenue
speaktme.com
Promotions!Teddie Kossof Salon/Spa
Total Series Sale Revenue for 2014: $115,335.40
speaktme.com
New Client Special! Especially for PPC & Social Media!YTD redemptions: 260 for $20,500 in revenue!!
Promotions!
speaktme.com
Promotions - Events……
Strategic promotion with Mio and Moms• Vendor Supported• Small cost of entry• Big Incentives• Smart Partnership with Moms Club!
speaktme.com
Vendor Demo Days
• Vendor provides staff and/or product to perform express services (works best with facials or hair)
• Low cost service (25%+ off retail)• Credit toward product purchase
Promotions - Events……
speaktme.com
• Bundle up Sale – 2 x per year– 10% off for 2 products, 20% off for 3 products
Monthly sales: 126 at 10% off, 750 at 20%!!! Use coupon codes to track
Retail Promotions
speaktme.com
Product of the Month
• At Point of Sale• In Newsletter• On Website• On Social Media
Retail Promotions
speaktme.com
MONTHLY HERO PRODUCT CAMPAIGN Step 1: Each month, select a product used in a service to feature.
Step 2: Write a blog post & send an email with the post and an offer. Make it educational - why is this product and treatment healthy for you - what are the benefits.
Step 3: Have your Hero Product brand share your spa’s blog post and give you X QTY of the Product for to support your campaign - Clients booking the treatment get a take home of the Hero Product.
Step 4: Invite a blogger to come and experience and review the treatment and take home the Hero Product. Share the blogger’s review on your own blog and social media.
Extra Credit: Take a short video introducing the offer/treatment/product and post it in your blog post and on YouTube.
Jeannie Jarnot
speaktme.com
Black Friday GC Sale
Totally Automated in SpaBoom
Last year, sold 74 Gift Certificates for a total of $6,599
Normal for this day is 6 gift certificates!!!
Gift Certificate Promotions
speaktme.com
Gift Certificates:
-Offer gift certificate redemption at off peak times with a value added treatment. “Come in any Tuesday or Wednesday between 10 and 2 with your full session massage gift certificate, and we’ll add (an extra 15 minutes), (a foot scrub), ($20 in our spa boutique)”! Free up space for those rack rated spa guests! J
Lynne Curry
speaktme.com
Good Marketing Practices
speaktme.com
Create a marketing calendar a year in advance for our clients and stick to it. • Holidays and observances• Local events• Charity events• Seasonal events• Industry events• Editorial submission dates for publications
Build the marketing plan around these each month. The calendar will have every form of marketing effort so that we have consistency throughout all platforms; blog, Facebook, Twitter, Pinterest plus traditional marketing like newsletter, mailer or print media
Julie Pankey
speaktme.com
Marketing Calendar ideas:
February 6: Wear Red Day (Heart disease)April: Stress Awareness Month (4/16 is stress awareness day)April 22: Earth DayApril 30: Hairstylist Appreciation DayMay 5: Teacher Appreciation DayMay: Skin Cancer Awareness MonthAugust 1: National Girlfriends DayOctober 2: National Boyfriends DayJune 5: National donut dayJune 8: Best Friends Day2nd Saturday in June: Global Wellness DayJune 26: National Beauticians daySeptember: National Chocolate Day
Calendar Sources:http://www.cute-calendar.com/http://nationaldaycalendar.com/www.holidays-and-observances.com
speaktme.com
Low cost/no cost upgrades- Footscrub at end of service- Stones (on back only)- Scalp massage and treatment- Aromatherapy- Arnica Deep Muscle Relaxer
Julie Pankey
speaktme.com
Photo Frames instead of signs:
speaktme.com
Photo Frames instead of signs:
speaktme.com
Photo Frames instead of signs:
speaktme.com
Photo Frames instead of signs:
speaktme.com
Photo Frames instead of signs:
speaktme.com
Understand your market and market needs – Nusta (Washington DC)opens doors during slow hours for breastfeeding moms, leverage on PR opportunity ZAZA Houston, close to big cancer center. Created cancer menu that never said ‘no’ – said ‘yes’ to all needs. The room had everything custom to cancer patients Media Days – host significant media who agree to editorial in exchange for service
Facebook: Turtle Bay Oahu Spa Director constantly posting about staff, ingredients, services, vendors.
Amy McDonald
speaktme.com
Never Fail method of getting email addresses
#1:Ask for birthday ‘so we can send you a birthday gift’
#2:‘We will send you your gift via email, may I have that information please?’
NEVER FAILS!!!!
speaktme.com
Favorite VendorsHarms!! Robly – Email Newsletter PlatformSpa Boom – Instant Gift Certificates, Auction style GC salesPrint Runner - PrintingSurvey Monkey - SurveysStark Logic - WebsiteHootSuite – Social Media ManagementWebOpenings – Last minute bookingsUpside Wireless – text confirmationsEasy Promos – Social media sweepstakes/contests
speaktme.com
So what are your best promotions???
Please share….