Transcript of MARKETING PROJECT & PROPOSAL ENGLISH III LITERATURE CIRCLES.
- Slide 1
- MARKETING PROJECT & PROPOSAL ENGLISH III LITERATURE
CIRCLES
- Slide 2
- OVERVIEW You are going to take a key theme from your novel and
create a marketing proposal for one of the following ideas: 1.Movie
2.Amusement Park 3.Restaurant 4.Resort You will create a PowerPoint
and a written proposal as your graded products. You will also
present your PowerPoint proposal to the group and we will vote to
see who will win the $10 million prize! (OK, its really a homework
pass, but still amazing!)
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- MARKETING/WRITTEN PORTFOLIO 1.Table of Contents 2.Summary of
Project 3.Long term goals 4.Symbol with definition 5.Persuasive
argument why should you get the money? 6.Research statistics
annotated bibliography 7.Testimonials annotated bibliography
8.Characterization
- Slide 4
- TABLE OF CONTENTS
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- SUMMARY OF PROJECT A long paragraph describing the development
of the project from the theme to the product. This paragraph should
be a half page minimum in length. It should be a well-organized
paragraph with all of the organization that goes with it.
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- LONG TERM GOALS This should be a bullet point list of outcomes
you expect from your product. For example: Size of business (chain,
franchise, etc.) Financial gain (clearly you will be using
fictional data) Community impact Any other important outcomes (be
creative)
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- SYMBOL Choose a symbol that represents your theme! Write a
statement (3-5 sentences) explaining the connection between your
theme and the symbol. Have a picture of this symbol as a logo for
your product.
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- PERSUASIVE ARGUMENT This is the research part! Why is your
concept the best? Why should you get the cash? Find an article that
shows statistics about your category (amusement park, restaurant,
resort, movie, or other). Find a review about your novel (any
review will do) Then, you will write two annotated bibliographies
about theses sources. Dont worry, we will have a lesson on how to
do this next week!
- Slide 9
- CHARACTERIZATION Each product should include a characterization
piece: 1.Restaurant- dishes, name, owners, ingredients, etc. should
have a characterization aspect to it. Ex/Ahab = crabby legs
2.Movie- choose actors who best embody the characters in the novel.
3.Resort- the buildings, cottages, suites, etc. 4.Amusement Park-
rides, restaurants, etc. All main characters should be
represented!
- Slide 10
- POWERPOINT SLIDES 1.Introduction Summary piece. Use the one
from your portfolio 2.Marketing products- connect product to the
book through poster, brochure, pamphlet. 3.Target Audience- based
on the books intended audience, who will use your product.
4.Quotations- evidence of theme; choose catchy, cool quotes! (2-3
total) 5.Testimonials- Why you loved the book and the marketing
product! 6.Image of the concept- show us what it looks like.this
will be your commercial, trailer, PSA