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Marketing Myopia 2.0

Shiv, AIMA14.02.13

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Thank You Sundar My no is 098999 77927 - feedback

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What has changed?

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Marketing have changed

Product

Experience

Place Access

Price Value

Promotion

Education

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Advertising as changed1900-1960s 1960-1980s 1990 – 2000s 2010s..

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Myopic Thoughts

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1. We are unbeatable

Big,small,Fast,Slow,Engaged

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2. The consumer is my wife and all she wants is a limitless credit card

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Consumers have changed

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2. Price is the answer

Sachet to SensoryPrice Warriors

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3. Lets do a TV spot

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4. Lets sign a celebrity

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5. Digital marketing is Niche

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Ownership of Digital devices

600 m mobile phones

240 m data enabled

handsets

50 m smartphones

2 m tablets

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6. Analysis is for Maths PhDs

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7. Why are we quarterly focused?

ST,LT

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9. Sponsorship is a one off exercise

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10. The brand needs to be youthful

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Summary

•Things have changed•We need to change•The dangers/myopias we have today

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