Marketing Mix of

Presented ByGroup 6 Diponkar Bhowmik Dip

ID: 1806

Target Market

Young Working Class

Product

WEB DESKTOP

WINDOWS PHONE

ANDROID

IPHONE

Free Call Free Message

ringID Newsfeed

Secret Chat

Sign up Process

Competitors

Price

is free. There is no subscription Fee

Place

• Everything is done online either by using a computer or by using a cellphone or mobile device. One simply

registers to create an account. If you have a cellphone you can download an app and use the social

network site on the go.

Promotion

Digital Marketing In App advertisement Free T-shirt and free ticket in

Asia Cup

social websites

Play Store Apps Reviews

SWOT Analysis

Strength Bug fixes with some new features Dial pad works like a regular phone Ad free & customer satisfaction Secret chat option Available in all platforms

WeaknessCertain improvements need to be doneNew &Unknown brandFear among users that data might get leaked due to cloud

Opportunity Increasing internet penetration Increasing Smartphone users Technological development

Threat Intense competition from similar apps Similar apps are available for free Substitutes are available

Thank You

Any Question

?