Post on 18-Nov-2014
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
83 sec(s)
Question # 1 of 25 ( Start time: 09:21:38 PM )
Total Marks: 1
“Buy it now” refers to which one of the following options?
Select correct option:
Personal selling
Advertising
Sales promotion
Publicity
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
86 sec(s)
Question # 2 of 25 ( Start time: 09:22:12 PM )
Total Marks: 1
Which one of the following is the first step in developing an advertising program?
Select correct option:
Developing advertising strategy
Advertising budget
Advertising campaigns
Setting advertising objectives
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
76 sec(s)
Question # 3 of 25 ( Start time: 09:22:45 PM )
Total Marks: 1
The BCG growth-share matrix classifies which of the following four types of SBUs?
Select correct option:
Product; price; promotion; placement
Sales; market share; price; promotion
Stars; cash cows; question marks; dogs
Planning; organizing; leading; controlling
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
80 sec(s)
Question # 4 of 25 ( Start time: 09:23:09 PM )
Total Marks: 1
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
Select correct option:
Product
Price
Place
Promotion
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 5 of 25 ( Start time: 09:23:38 PM )
Total Marks: 1
What are the companies doing from the following options as a result of an explosion of more focused media that better match today’s targeting strategies?
Select correct option:
More narrowcasting and less broadcasting
Less broadcasting and more narrowcasting
Less narrowcasting and broadcasting
More narrowcasting and broadcasting
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
73 sec(s)
Question # 6 of 25 ( Start time: 09:23:49 PM )
Total Marks: 1
"Looking for new customers" refers to which one of the following concepts?
Select correct option:
Soliciting
Presenting
Prospecting
Soliciting
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
83 sec(s)
Question # 7 of 25 ( Start time: 09:24:12 PM )
Total Marks: 1
Which one of the following is the primary purpose of a broker?
Select correct option:
Take title to a producer's goods
Sell directly to the final consumer
Sell directly to producers
Bring buyers and sellers together
MC090401560 : Sheikh Muhammad Umer Time
Left 78
Quiz Start Time: 09:21 PM
sec(s)
Question # 8 of 25 ( Start time: 09:24:25 PM )
Total Marks: 1
Why do manufacturers offer channel members quantity discounts, promotional allowances and slotting allowances?
Select correct option:
To increase the level of vertical integration
To establish long-term transactional relationships
To take advantage of price elasticity
To encourage them to actively market the product
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
88 sec(s)
Question # 9 of 25 ( Start time: 09:24:42 PM )
Total Marks: 1
Order processing, inventory management, materials handling, warehousing, and transportation fall under which of the following activities?
Select correct option:
Wholesaling
Retailing
Physical distribution
Channel management
v
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 10 of 25 ( Start time: 09:24:56 PM )
Total Marks: 1
Which of the following is an intensive growth strategy of increasing sales in present markets
with present products?
Select correct option:
Market development
Market penetration
Product development
Market saturation
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 11 of 25 ( Start time: 09:25:17 PM )
Total Marks: 1
Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method?
Select correct option:
Penetration pricing
Skimming pricing
Competition-Based Pricing
Cost-Based Pricing
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
68 sec(s)
Question # 11 of 25 ( Start time: 09:25:17 PM )
Total Marks: 1
Setting low prices to encourage initial product trial and to generate sales growth reflects which one of the following pricing method?
Select correct option:
Penetration pricing
Skimming pricing
Competition-Based Pricing
Cost-Based Pricing
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
58 sec(s)
Question # 12 of 25 ( Start time: 09:25:48 PM )
Total Marks: 1
If a retailer needed help with store design and training sales personnel, it would most likely use the services of which of the following wholesalers?
Select correct option:
Full-service wholesaler
Full-price wholesaler
Rack jobber
Cash-and-carry wholesaler
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
73 sec(s)
Question # 13 of 25 ( Start time: 09:26:26 PM )
Total Marks: 1
Customers buy from stores and firms that offer the highest ________.
Select correct option:
Value for the dollar
Customer perceived value
Level of customer satisfaction
Company image
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 14 of 25 ( Start time: 09:26:50 PM )
Total Marks: 1
The marketer’s job does not end when the product is bought. After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in which of the following behavior?
Select correct option:
Dissonance-Reducing Buying Behavior
Habitual buying behavior
Post purchase behavior
Variety-seeking buying behavior
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
88 sec(s)
Question # 15 of 25 ( Start time: 09:27:07 PM )
Total Marks: 1
Which one of the following is NOT a part of marketing control process?
Select correct option:
Set goals for organization
Measure performance
Take risk for profit
Evaluate performance
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 16 of 25 ( Start time: 09:27:24 PM )
Total Marks: 1
British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables:
Select correct option:
Demographic
Psychographic
Type of organization
Market density
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 17 of 25 ( Start time: 09:27:35 PM )
Total Marks: 1
Which one of the following SBUs is low-growth, high share businesses which generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment.
Select correct option:
Stars
Cash cows
Question marks
Stars and cash cows
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 18 of 25 ( Start time: 09:27:43 PM )
Total Marks: 1
Mr. A's girlfriend tells him she wants jewellery for Christmas. He decides to go to a store that provides the best possible selection of jewellery. His best choice would be to shop at a __________ store.
Select correct option:
Department
Discount
Specialty
Convenience
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 19 of 25 ( Start time: 09:27:56 PM )
Total Marks: 1
At which stage personal or difficult questions should be asked in a questionnaire?
Select correct option:
In beginning
In the middle
In the last
At any point in time
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 20 of 25 ( Start time: 09:28:05 PM )
Total Marks: 1
A local firm wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
Select correct option:
Making money is our business
The customer is always right
Keep prices low
Focus on today
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 21 of 25 ( Start time: 09:28:20 PM )
Total Marks: 1
The greater the comparative advantage of a new product over those already in the market, the more quickly the product will move through the early stages of the product life cycle.
Select correct option:
True
False
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
87 sec(s)
Question # 22 of 25 ( Start time: 09:28:29 PM )
Total Marks: 1
Which of the following sets refers to the sequence of marketing management functions?
Select correct option:
Control – implementation – market planning
Market planning – control – implementation
Implementation – control – market planning
Marketing planning – implementation - control
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 24 of 25 ( Start time: 09:29:03 PM )
Total Marks: 1
Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way?
Select correct option:
Causal research
Observational research
Experimental research
Exploratory research
MC090401560 : Sheikh Muhammad Umer
Quiz Start Time: 09:21 PM
Time Left
89 sec(s)
Question # 25 of 25 ( Start time: 09:29:14 PM )
Total Marks: 1
The correct sequence of an organization’s supply chain from a systems perspective is:
Select correct option:
Acquisition of resources, transformation process, delivery to customers
Transformation process, delivery to customers, acquisition of resources
Delivery to customers, acquisition of resources, transformation process
Transformation process, acquisition of resources, delivery to customers
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
88 sec(s)
Question # 8 of 25 ( Start time: 09:50:16 PM )
Total Marks: 1
Which one of the following is NOT a product attribute?
Select correct option:
Product quality
Product features
Product style and design
Product price
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 9 of 25 ( Start time: 09:50:28 PM )
Total Marks: 1
Which one of the following pricing policy may result in losing money on the product?
Select correct option:
Price leader
Psychological discounting
Penetration pricing
Special-event pricing
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 10 of 25 ( Start time: 09:50:42 PM )
Total Marks: 1
Information that already exists somewhere, having been collected for another refers to which of the following data?
Select correct option:
Primary data
Secondary data
Encrypted data
Bulk data
MC090405190 : Tammor Bin Shahid
Time Left
88 sec(s)
Quiz Start Time: 09:35 PM
Question # 11 of 25 ( Start time: 09:50:53 PM )
Total Marks: 1
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?
Select correct option:
Advertising
Publicity
Personal selling
Sales promotion
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 12 of 25 ( Start time: 09:51:07 PM )
Total Marks: 1
What might be the effect of a successful price increase on profits?
Select correct option:
Profit can increase
Profit can decrease
No change observed in profits
Infinite change in profits
v
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 13 of 25 ( Start time: 09:51:17 PM )
Total Marks: 1
People are willing to work for large organizations but expect them to become increasingly socially responsible. What does this statement show?
Select correct option:
People’s views of the universe
People’s views of nature
People’s views of society
People’s views of organization
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
85 sec(s)
Question # 14 of 25 ( Start time: 09:51:40 PM )
Total Marks: 1
Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers?
Select correct option:
Target audience
Segmentation
Target market
Focus group
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 15 of 25 ( Start time: 09:51:53 PM )
Total Marks: 1
Three key issues associated with initiating price changes are, the circumstances, the tactics and:
Select correct option:
Sales targets
Bad publicity
Stock levels
Competitor reactions
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
83 sec(s)
Question # 16 of 25 ( Start time: 09:52:04 PM )
Total Marks: 1
According to Philip Kotler how many marketing management philosophies are there?
Select correct option:
Three
Four
Five
Six
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 17 of 25 ( Start time: 09:52:20 PM )
Total Marks: 1
Beyond quality level, high quality also can mean high levels of quality consistency. Here, “Freedom from defects and consistency in delivering a targeted level of performance” refers to which of the following qualities?
Select correct option:
Perceived quality
Product quality
Adherence quality
Conformance quality
MC090405190 : Tammor Bin Shahid Time
Left 68 sec(
Quiz Start Time: 09:35 PM s)
Question # 18 of 25 ( Start time: 09:52:41 PM )
Total Marks: 1
Which one of the following statements is NOT for mature consumers?
Select correct option:
The best strategy is to appeal to their active, multidimensional lives.
They are an ideal market for exotic travel.
High-tech home entertainment products appeal to them.
They place more importance on brand names and are more brands loyal.
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 19 of 25 ( Start time: 09:53:13 PM )
Total Marks: 1
Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories?
Select correct option:
Private brands
Product attributes
Consumer products
Product mixes
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 20 of 25 ( Start time: 09:53:29 PM )
Total Marks: 1
“A firm decides to target several market segments or niches and designs separate offers for each” Which one of the following strategies BEST describes it?
Select correct option:
Undifferentiated marketing strategy
Differentiated marketing strategy
Concentrated marketing strategy
Custom marketing strategy
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 21 of 25 ( Start time: 09:53:39 PM )
Total Marks: 1
A person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?
Select correct option:
Motivation
Perception
Habitual buying behavior
Learning
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 22 of 25 ( Start time: 09:53:50 PM )
Total Marks: 1
Which one of the following category provides the resources needed by the company and competitors to produce goods and services?
Select correct option:
Suppliers
Customers
Competitors
Publics
v
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
88 sec(s)
Question # 24 of 25 ( Start time: 09:54:14 PM )
Total Marks: 1
Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation?
Select correct option:
Behavioral
Psychographic
Demographic
Geographic
MC090405190 : Tammor Bin Shahid
Quiz Start Time: 09:35 PM
Time Left
89 sec(s)
Question # 25 of 25 ( Start time: 09:54:29 PM )
Total Marks: 1
Which one of the following the “target audience” for an advertising campaign?
Select correct option:
Information base on which to develop the campaign
Location and geographic distribution of persons
Group of people toward whom the advertisements are directed
Overall goal of the advertising campaign
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
74 sec(s)
Question # 1 of 25 ( Start time: 09:59:13 PM )
Total Marks: 1
Which one of the following is NOT a part of marketing control process?
Select correct option:
Set goals for organization
Measure performance
Take risk for profit
Evaluate performance
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
74 sec(s)
Question # 2 of 25 ( Start time: 09:59:42 PM )
Total Marks: 1
Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities?
Select correct option:
Cultural environment
Natural environment
Political environment
Technological environment
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
69 sec(s)
Question # 3 of 25 ( Start time: 10:00:07 PM )
Total Marks: 1
What does the meaning of the physical arrangement of the illustration, headline, subheadline,
body copy and the signature?
Select correct option:
Copy
Art design
Layout
Storyboard
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
69 sec(s)
Question # 4 of 25 ( Start time: 10:00:34 PM )
Total Marks: 1
Which one of the following pricing policy may result in losing money on the product?
Select correct option:
Price leader
Psychological discounting
Penetration pricing
Special-event pricing
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
39 sec(s)
Question # 5 of 25 ( Start time: 10:01:01 PM )
Total Marks: 1
A production operative at a cheese factory discovered that the slicing process could be speeded up if the machine had a certain type of arm attached. He consulted the supervisor about purchasing one. The operative would be considered as which of the following members?
Select correct option:
User
Influencer
Buyer
Decider
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
63 sec(s)
Question # 6 of 25 ( Start time: 10:02:00 PM )
Total Marks: 1
Building, keeping and growing profitable value-laden relationships with all customers of a company refers to which one of the following concept?
Select correct option:
Customer lifetime value
Customer perceived value
Customer relationship management
Societal marketing
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
88 sec(s)
Question # 7 of 25 ( Start time: 10:02:34 PM )
Total Marks: 1
Which of the following number refers to the Universal marketing functions?
Select correct option:
Seven
Eight
Nine
Ten
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
88 sec(s)
Question # 8 of 25 ( Start time: 10:02:54 PM )
Total Marks: 1
The decline stage is marked by chronically decreasing profits.
Select correct option:
True
False
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
88 sec(s)
Question # 10 of 25 ( Start time: 10:03:55 PM )
Total Marks: 1
How many forces are in a Porter’s model of competition?
Select correct option:
Three
Four
Five
Six
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
88 sec(s)
Question # 11 of 25 ( Start time: 10:04:25 PM )
Total Marks: 1
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in which of the following systems?
Select correct option:
Value delivery network
Channel of distribution
Supply chain
Demand chain
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
88 sec(s)
Question # 12 of 25 ( Start time: 10:04:56 PM )
Total Marks: 1
Which of the following is the last step in marketing research process?
Select correct option:
Developing the research plan
Interpreting and reporting the findings
Defining the problem and research objectives
Implementing the research plan
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
88 sec(s)
Question # 14 of 25 ( Start time: 10:05:43 PM )
Total Marks: 1
Marketing strategies are developed on the basis of which of the following?
Select correct option:
Opportunities
Strength
Threats
Weakness
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
89 sec(s)
Question # 15 of 25 ( Start time: 10:06:06 PM )
Total Marks: 1
One of the following is NOT a key function that intermediaries play in completing transactions.
Select correct option:
Promotion
Negotiation
Financing
Pricing
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
89 sec(s)
Question # 16 of 25 ( Start time: 10:07:18 PM )
Total Marks: 1
The network that connect people within a company to each other and to the company network reflect which of the following technologies?
Select correct option:
WAN
Intranet
Extranet
Internet
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
89 sec(s)
Question # 17 of 25 ( Start time: Total Marks: 1
10:07:45 PM )
According to Philip Kotler how many marketing management philosophies are there?
Select correct option:
Three
Four
Five
Six
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
89 sec(s)
Question # 18 of 25 ( Start time: 10:07:59 PM )
Total Marks: 1
When Nokia introduced its new mobile set in the market in response to consumer demand, which one of the following philosophy is consistent with such action?
Select correct option:
Selling concept
Production concept
Customer concept
Marketing concept
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
89 sec(s)
Question # 19 of 25 ( Start time: 10:08:52 PM )
Total Marks: 1
To reduce time demands on their outside sales forces, many companies have increased the size of their inside sales forces, which include technical support people and sales assistants. Which one of the following can also be another part of the sales force?
Select correct option:
Order takers
Order getters
Telemarketers
Secretaries
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
89 sec(s)
Question # 20 of 25 ( Start time: 10:10:13 PM )
Total Marks: 1
A person’s buying choices are further influenced by four major psychological factors. Which is NOT one of these factors?
Select correct option:
Motivation
Perception
Habitual buying behavior
Learning
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
89 sec(s)
Question # 21 of 25 ( Start time: 10:10:36 PM )
Total Marks: 1
The price quoted before any discount or reduction refers which one of the following price?
Select correct option:
Barter price
Transaction price
Market price
List price
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
89 sec(s)
Question # 22 of 25 ( Start time: 10:10:58 PM )
Total Marks: 1
“Increasing demand, as well as changing or even reducing demand” which one of the following concept is consistent with this statement?
Select correct option:
Marketing management
Marketing myopia
Demarketing
Relationship management
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
88 sec(s)
Question # 23 of 25 ( Start time: 10:11:23 PM )
Total Marks: 1
Organizations that rely heavily on personal selling are likely to use other promotional efforts. What is the purpose of these promotional efforts?
Select correct option:
Promote their less expensive products.
Urge consumers to send their comments and ideas to the firm.
Promote free gifts to consumers.
Improve the effectiveness of salespeople.
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
89 sec(s)
Question # 24 of 25 ( Start time: 10:12:37 PM )
Total Marks: 1
All of the following are major steps in developing new products EXCEPT:
Select correct option:
Test marketing
Evaluation of competitors
Business analysis
Idea generation
MC090403432 : Kamran Haider
Quiz Start Time: 09:59 PM
Time Left
88 sec(s)
Question # 25 of 25 ( Start time: 10:12:57 PM )
Total Marks: 1
People often buy the kind of clothing. What does it show?
Select correct option:
Attitude
Status
Learning
Lifestyle