Post on 14-Jul-2020
MARKETINGGUIDE 2020
sponsor | exhibit | advertise
2 | Tennessee Society of CPAs tscpa.com/marketing
10,000TOTAL Members
Managers, partners, principals and individual practitioners
CEOs, CFOs, controllers
2,800+1,600+
TSCPA Membership by Division
13thTSCPA is the 15th LARGEST
CPA Society in the Country
WHO IS TSCPA?The Tennessee Society of Certified Public Accountants is the premier professional association for CPAs in Tennessee. Our members are CPAs working in public and priviate accounting, government and education - 10,000 in all.
TSCPA’s marketing program is designed to put your business in front of the most influential CPAs and financial professionals in Tennessee.
18%10%
43% 29%
Out of State
WestMiddle
East
tscpa.com/marketing 2020 Marketing Guide | 3
EMPLOYEE BENEFIT PLANS CONFERENCEApril 20 TSCPA Meeting Center | Brentwood, Tenn.Estimated Attendance: 90* Audience: CPAs, auditors and plan administrators
GOVERNMENTAL AND NOT-FOR-PROFIT CONFERENCEJune 1-2 TSCPA Meeting Center | Brentwood, Tenn. Estimated Attendance: 125* Audience: CPAs working in government or with not-for-profits
90TH ANNUAL MEETING AND CONVENTIONJune 16-19 The Omni Homestead Resort | Hot Springs, Va.Estimated Attendance: 100 Audience: TSCPA leadership and CPAs working in public and private accounting
FINANCIAL INSTITUTIONS CONFERENCESept. 28 Tennessee Bankers Association | Nashville, Tenn.Estimated Attendance: 90* Audience: CPAs working at, or with, financial institutions
FORENSIC AND VALUATION SERVICES CONFERENCEOct. 19-21 TSCPA Meeting Center | Brentwood, Tenn.Estimated Attendance: 75* Audience: CPAs who perform fraud detection and valuation services
WOMEN’S CAREER SUMMITOct. 27 The Factory at Franklin | Franklin, Tenn.Estimated Attendance: 120 Audience: CPAs working in public and private accounting
ACCOUNTING AND AUDITING CONFERENCEOct. 29-30 TSCPA Meeting Center | Brentwood, Tenn.Estimated Attendance: 70* Audience: CPAs working in public and private accounting
TENNESSEE FEDERAL TAX CONFERENCENov. 18-20 Cool Springs Marriott | Franklin, Tenn.Estimated Attendance: 170* Audience: CPAs and attorneys working in tax
HEALTH CARE CONFERENCENov. 30 - Dec. 1 Cool Springs Marriott | Franklin, Tenn.Estimated Attendance: 300* Audience: CPAs working in health care
TECHNOLOGY CONFERENCEDec. 2-3Cool Springs Marriott | Franklin, Tenn.Estimated Attendance: 100Audience: CPAs working in public and private accounting
NASHVILLE ACCOUNT-FESTDec. 10-11 TSCPA Meeting Center | Brentwood, Tenn.Estimated Attendance: 80* Audience: CPAs working in public and private accounting
2020 PREMIER EVENT LISTING
*Audience includes in-person and live stream attendees.
Contact UsContact us to start building a package designed to maximize your opportunities and help you realize your goals.
615-377-3825
marketing@tscpa.comX tscpa.com/marketing
Nov. 16 Location TBA | Memphis, Tenn.Estimated Attendance: 150
Dec. 4 Cool Springs Marriott | Franklin, Tenn.Estimated Attendance: 350
Dec. 7 Hilton Knoxville | Knoxville, Tenn.Estimated Attendance: 200
Dec. 11Chattanooga Convention Center | Chattanooga, Tenn. Estimated Attendance: 175
Audience: CPAs and attorneys working in tax
2020 FEDERAL TAX UPDATES WITH WALTER NUNNALLEE
4 | Tennessee Society of CPAs tscpa.com/marketing
Networking Reception Sponsorship | $4,500 / $6,000- Opportunity for your company representatives to network with participants during the reception - Recognition on printed signage at the reception- Opportunity for your company to provide branded napkins for use at the reception- Complimentary Exhibitor Package (see above for details)
Lunch Sponsorship | $1,500 / $3,000 - Opportunity to present your corporate message and introduce the lunch speaker (if scheduled) - Verbal recognition and printed signage at lunch- Complimentary Exhibitor Package (see above for details)
Classroom Table Sponsorship | $1,500 / $3,500- Opportunity for your company to provide promotional inserts to be placed in sign holders on the
classroom tables - Complimentary Exhibitor Package (see above for details)
Bag Sponsorship | $1,000 / $2,000- Your logo printed on bags given to participants- TSCPA will order using a logo provided by the sponsor - Opportunity for your company to provide company literature or promotional items to be included in the bags
$900 / $1,200- Inclusion in Exhibitor Mania - Opportunity for your company to offer a drawing/prize for participants - Draped table and two chairs - Meals provided for up to two company representatives per day- Complimentary Wi-Fi - Basic electrical connection (when requested in advance)
Exhibitor Package
Sponsorships
- Your company name, logo and link to your website on the event webpage - Recognition in print and digital event promotions- Verbal recognition at the event - Recognition on printed signage at the event- Recognition in social media posts - One-time mailing list provided in Excel after the event- Recognition in year-end listing in the Tennessee CPA Journal (circulation 10,000)
All Exhibitor Packages and Sponsorships Include:
EXHIBITOR AND SPONSORSHIP PACKAGE DESCRIPTIONS
tscpa.com/marketing 2020 Marketing Guide | 5
Ready to Build Your Package?Contact us at 615-377-3825
or marketing@tscpa.com
Breakfast Sponsorship | $750 / $1,000- Recognition on printed signage during breakfast- Opportunity for your company representatives to network with participants during breakfast - Opportunity for your company to provide branded napkins for use at breakfast
Networking Break Sponsorship | $750 / $1,000- Recognition on printed signage during the break- Opportunity for your company representatives to network with participants during the break- Opportunity for your company to provide branded napkins for use at the networking break
Lanyard Sponsorship | $1,000 / $3,000- Your logo printed on lanyards worn by participants, speakers and exhibitors - TSCPA will order using a logo provided by the sponsor
Wi-Fi Sponsorship | $1,000 / $2,000- Opportunity for your company to provide a customized Wi-Fi password, to be used by participants, speakers
and exhibitors (with prior approval of TSCPA)- Customized password will appear on labels prominently displayed on participants’ registration packets
Highlighter Sponsorship | $200 / $400- Opportunity for your company to provide branded highlighters for participants
Literature Distribution | $200 / $400- Opportunity for your company to provide corporate literature for participants
Notepad Sponsorship | $200 / $400- Opportunity for your company to provide branded notepads for participants
Pen Sponsorship | $200 / $400- Opportunity for your company to provide branded pens for participants
USB Flash Drive Sponsorship | $200 / $400- Opportunity for your company to provide branded USB flash drives for participants; may be pre-loaded with
your company’s information
6 | Tennessee Society of CPAs tscpa.com/marketing
90TH ANNUAL MEETING AND CONVENTION
June 16-19 | The Omni Homestead Resort | Hot Springs, Va.TSCPA’s 90th Annual Meeting and Convention is a unique event that combines continuing professional education, leadership meetings and social events. Highlight your company to TSCPA members and get the opportunity to network with CPA decision-makers at this destination conference.
Sponsorships
$900 - Inclusion in Exhibitor Mania- Opportunity to offer a drawing/prize for participants- Draped table and two chairs- Breakfast, break food and beverages provided for up
to two company representatives per day
- Complimentary Wi-Fi - Basic electrical connection (when requested in advance)
Exhibitor Package
- Your company name, logo and link to your website on the event webpage
- Recognition in print and digital event promotions- Verbal recognition at the event - Recognition on printed signage at the event
- Recognition in social media posts - One-time mailing list provided in Excel after the event- Recognition in year-end listing in the Tennessee CPA Journal (circulation 10,000)
All Exhibitor Packages and Sponsorships Include:
Annual Banquet Sponsorship - $3,000- Opportunity for up to two company representatives to
attend the banquet - Opportunity to welcome participants and present your
corporate message at the banquet - Verbal recognition and printed signage at the banquet- Complimentary Exhibitor Package (see above for
details)
Hospitality Suite Sponsorship - $2,500- Opportunity to network with participants in the
hospitality suite each night- Opportunity for your company to provide literature
and/or promotional items for the hospitality suite- Opportunity for your company to provide branded
cups and napkins for use in the hospitality suite- Recognition on printed signage in the hospitality suite - Complimentary Exhibitor Package (see above for
details)
Opening Reception Sponsorship - $2,500- Opportunity for up to two company representatives to
attend the opening reception - Opportunity for your company to provide branded
napkins for use at the reception- Recognition on printed signage at the reception- Complimentary Exhibitor Package (see above for
details)
Bag Sponsorship - $2,000- Your logo printed on bags given to participants - TSCPA will order using a logo provided by the
sponsor- Opportunity to provide company literature or
promotional items to be included in the bags
T-Shirt Sponsorship - $2,000 - Your logo printed on T-shirts given to participants- TSCPA will order using a logo provided by the
sponsor
tscpa.com/marketing 2020 Marketing Guide | 7
90TH ANNUAL MEETING AND CONVENTION
Golf Sponsorships - Wednesday, June 17Golf Tournament Sponsorship - $1,000- Recognition on printed signage at the golf
tournament registration area- Complimentary tournament registration for up to two
company representatives - Complimentary Exhibitor Package (see page 6 for
details)
Golf Hole Sponsorship - $150 (per hole)- Recognition on printed signage at the golf hole
Ready to Build Your Package?Contact us at 615-377-3825
or marketing@tscpa.com
Water Bottle Sponsorship - $2,000- Your logo printed on water bottles given to
participants- TSCPA will order using a logo provided by the sponsor
Classroom Table Sponsorship - $1,500- Opportunity for your company to provide promotonial
inserts to be placed in sign holders on the classroom tables
- Complimentary Exhibitor Package (see page 6 for details)
Wi-Fi Sponsorship | $1,000- Opportunity for your company to provide customized
Wi-Fi password, to be used by participants, speakers and exhibitors (with prior approval of TSCPA)
- Customized password will appear on labels prominently displayed on registration packets
Breakfast Sponsorships (3) - $1,000- Your logo printed on recognition signage at breakfast- Opportunity for your company representatives to network with participants during breakfast
- Opportunity for your company to provide branded napkins for use at breakfast
Lanyard Sponsorship - $1,000- Your logo printed on the lanyards worn by participants,
speakers and exhibitors- TSCPA will order using a logo provided by the sponsor
Networking Break Sponsorships (2) - $1,000- Recognition on printed signage at the break- Opportunity for your company representatives to
network with participants during the break- Opportunity for your company to provide branded
napkins for use at the break
Highlighter Sponsorship - $400- Opportunity for your company to provide branded
highlighters for participants
Literature Sponsorship - $400- Opportunity for your company to provide corporate
literature for participants
Notepad Sponsorship - $400- Opportunity for your company to provide branded
notepads for participants
Pen Sponsorship - $400- Opportunity for your company to provide branded
pens for participants
USB Flash Drive Sponsorship - $400 - Opportunity for your company to provide branded
USB flash drives for participants; may be pre-loaded with your company’s information
8 | Tennessee Society of CPAs tscpa.com/marketing
2020 SERIESC F ODAY DAY DAY DAY DAY
Cash Management
EmotionalIntelligence
Developing Credibility
Advanced Skills, Made Easy
BecomeMore
Effective
AUG. 25 SEPT. 21 OCT. 15 NOV. 19 DEC. 14
SPONSORSHIP 1-Day Price Series Price
Classroom Table Sponsorship $200 $800
Highlighter Sponsorship $125 $400
Notepad Sponsorship $125 $400
Pen Sponsorship $125 $400
USB Drive Sponsorship $125 $400
Literature Distribution $125 $400
2020 CFO SERIES TSCPA Meeting Center | Brentwood, Tenn.
Estimated Attendance: 30-45 per dateAudience: CPAs working in private accounting
This series provides a variety of sponsorship opportunities for your company to reach CFOs and those on the CFO track at a one-day event or the entire 5-day series.
SEMINAR SPONSORSHIPS
Exclusive Sponsorships for Continuing Education Seminars in the Nashville Area
$3,000 PER SPONSORSHIPBenefits Include:- Opportunity to provide branded pens, highlighters and/or notepads for all continuing education seminars in the
Nashville area- Recognition on the digital display in the TSCPA Meeting Center through December 2020- Recognition on printed signage at the registration tables through December 2020
This year, TSCPA will hold more than 100 continuing education seminars in the Nashville area. Take advantage of the opportunity to promote your brand to more than 3,000 attendees between May and December 2020.
tscpa.com/marketing 2020 Marketing Guide | 9
Online Learning SPONSORSHIPS
On Demand Conference Bundle Sponsorships* *- Opportunity to sponsor all videos included in On Demand Conference Bundle - Your company name, logo and link to your website on the registration webpage for each course included in
the On Demand Conference Bundle- Your company name, logo and link to your website on the video player webpage for each course included
in the On Demand Conference Bundle- Recognition in digital event promotions- Recognition on screen at the start of each course included in the On Demand Conference Bundle- Recognition in year-end listing in the Tennessee CPA Journal (circulation 10,000)
Webcast Replay Sponsorship - $6002020 Federal Tax Update with Walter Nunnallee - Dec. 16
* Price varies by On Demand Conference Bundle and number of sessions included. Most On Demand courses are available for purchase for up to one year after the live conference date.
- Estimated Attendance: 400+- Opportunity to sponsor TSCPA’s largest online event - Your company name, logo and link to your website on the event registration webpage - Your company name, logo and link to your website on the webcast player webpage - Recognition in printed and digital event promotions- Recognition on screen during the course- One-time mailing list provided in Excel after the event - Recognition in year-end listing in the Tennessee CPA Journal (circulation 10,000)
Add-On Video Commercial - $300- Opportunity to provide a video commercial of up to 30 seconds to be aired during break (video must
be approved by TSCPA)
Ready to Build Your Package?Contact us at 615-377-3825
or marketing@tscpa.com
10 | Tennessee Society of CPAs tscpa.com/marketing
ACCOUNTING UPDATE | Amortization of Goodwill in Not-For-Profit Organizations PAGE 30
JOURNALT e n n e s s e e C PA
A P U B L I C A T I O N O F
TECHNOLOGY | IDEAS YOU WON'T FIND ON THE WEB PAGE 20
N O V E M B E R / D E C E M B E R 2 0 1 9
2020 is Fast Approaching Do You Know Where YourMarketing Strategy is? Tomorrow’s successful
accounting firms will combine research-
based marketing strategies with deep
knowledge of tools new and old, and a willingness to take
well-considered risks.
PAGE 12
JOURNAL PLACEMENT
Size 1 issue 3 issues 6 issues
Back Cover $2,400 per issue
$2,000 per issue
$1,600 per issue
Full Page - Inside Cover
$2,000 per issue
$1,800 per issue
$1,500 per issue
Full Page - Inside $1,900 per issue
$1,600 per issue
$1,300 per issue
1/2 Page $1,000 per issue $900 per issue $800 per issue
1/3 Page $650 per issue $600 per issue $550 per issue
Full Page (No Bleed) 9” x 10.875”Full Page (Bleed)* 9.25” x 11.125”One-Half Page (Horizontal) 5.437” x 9”One-Half Page (Vertical) 4.50” x 10.875”One-Third Page (Horizontal) 9” x 3.625”One-Third Page (Vertical) 3” x 10.875”
*There is no additional charge for color ads or ads with bleed.
AD DIMENSIONS
Issue Ad Close/Art Due
March/April 2020 Feb. 1
May/June 2020 April 1
July/August 2020 June 3
Sept./Oct. 2020 Aug. 1
Nov./Dec. 2020 Oct. 1
Jan./Feb 2021 Dec. 2
2020-21 DEADLINES
HIGH IMPACT FEATURES
Promote your business in the Tennessee CPA Journal, TSCPA’s flagship publication. This award-winning bimonthly news magazine delves into the issues and trends facing Tennessee CPAs. TSCPA’s 10,000 members receive the Journal, which means thousands of CPAs will see your ad and learn about the products and services you provide. The Journal is published in print, as a digital magazine and uploaded to a mobile app. Your advertisement will be included on all three platforms.
Interested in Advertising?
ADVERTISING
Please contact us at 615-377-3825 or marketing@tscpa.com
JOURNALT e n n e s s e e C PA
J A N U A R Y / F E B R U A R Y 2 0 1 9 T E N N E S S E E C P A J O U R N A L 3
Jan./Feb. Vol. 64 No. 1. Official Journal of the Tennessee Society of CPAs. 201 Powell Place, Brentwood, Tennessee 37027. Phone: 615-377-3825; Fax: 615-377-3904; TSCPA Home Page: www.tscpa.com; Email address: tscpa@tscpa.com. © 2019, Tennessee Society of Certified Public Accountants and its licensors. All rights reserved.
Tennessee CPA Journal (ISSN 1080-2940) is published bimonthly by the Tennessee Society of CPAs, 201 Powell Place, Brentwood, TN 37027. Subscription price is $25 per year for members. Periodicals Postage Paid at Franklin, TN and at additional mailing offices.
POSTMASTER: Send address changes to Tennessee Society of CPAs, 201 Powell Place, Brentwood, TN 37027. Statements and opinions expressed are those of the identified authors and not necessarily those of the Tennessee Society of CPAs. It is the policy of this publication not to knowingly accept advertising that discriminates on the basis of race, religion, sex, age or national origin. The Tennessee Society of CPAs reserves the right to reject paid advertising that does not meet the Tennessee CPA Journal qualifications or which may detract from its professional and ethical standards. Publication of advertisements in the Tennessee CPA Journal does not constitute an endorsement of their services by the journal or TSCPA. Manuscript guidelines available at tscpa.com or by contacting the editor at 615-377-3825.
FEATURES COLUMNS
SOCIETYMessage from the Chair .................. 4Welcome New Members .................. 36Member Milestones.......................... 38Chapter President Profile ............... 39Chapters in Action............................ 40Tennessee CPA PAC ......................... 42Classifieds .......................................... 46
T a b l e o f C o n T e n T s
Dinner and a Movie? IRS Issues Notice Regarding Meal Expenses
A Nudge: Changing Employee Behavior to Reduce Workplace Fraud and Error
by Randy Skalberg
by Robert Wilbanks, DBA, CPA, CGMA; Anne M. Wilkins, DBA, CPA and Greg Thibadoux, Ph.D.
by Kelly Cortesi
by Denise Dickins, Ph.D., CPA, CIA; Abdullah Al-Moshaigeh, Ph.D; and Julia L. Higgs, Ph.D., CPA
TNTAP Tips and Updates
Environmental and Social Disclosures: Can Accountants Add Value?
12
6
8
20
ACCOUNTING & AUDITING Major Accounting Voices for Private Companies By Jan R. Williams, Ph.D.,CPA and Charles E. Frasier, CPA
TECHNOLOGY
What an Opportunity! By Randy Johnston, MCS
REGULATORY NEWS
TAXES
State Tax Committee Report
Federal Tax Committee Report
7th Circuit: Challenge to the Ministerial Housing Exemption By R. Dan Fesler, Ph.D.
INDUSTRY
Revenue Recognition Overview for Non-Public Companies By Stephan Davenport, Ph.D., CPA and N. Susan Jurney, Ph.D., CPA
14
16
18
34
32
28
31Key Ratios for Charitable Organization Audits
by Timothy C. Miller, Ph.D., CPA; David W. Randolph, Ph.D., CPA (inactive), Sandra B. Richtermeyer, Ph.D., CMA, CPA and Janet S. Greenlee, Ph.D., CPA
24
WE ARE STRONGER. SMARTER. BETTER.TOGETHER
V i s i t t h e J o u r n a l o n l i n e a t t s c p a .c o m / n e w s / j o u r n a l
Please contact us to explore options for custom ad features.
tscpa.com/marketing 2020 Marketing Guide | 11
1-month 1-year Size
Banner Ad $400 per issue $3000 per year 600 x 100
This monthly e-newsletter provides news and information for TSCPA Members.
Average Number Sent = 9,000 per issueOpen Rate = 30% per issue
The ad insertion deadline is the 15th of the month prior to publication.
Hotwire Monthly e-Newsletter
TSCPA WEBSITE HOMEPAGE ADSAdvertisements can be static .jpeg or animated .gif files.
WEBSITE ACTIVITY- 162,000 sessions per year- More than 75,000 users per year
90 x 350 pixels Button Ad$2,500 per quarter or $9,000 per year
350 x 350 pixels Box Ad$3,250 per quarter or $12,000 per year
ONLINE ADVERTISING
TSCPA Talks is a new online community where members share information and network with peers. The community offers a discussion forum, which is an online discussion board and email platform.
Advertising opportunities include:- Placement in a rotating box ad on the TSCPA Talks homepage- Placement in a rotating box ad on the TSCPA Talks homepage PLUS exclusive placement in a box ad that appears
throughout the TSCPA Talks site.
Views per month: TSCPA Talks homepage = 716 Views per month: All pages = 5,577
NEW! TSCPA Talks
1-month 1-year Size
Homepage Rotating Box Ad $200 $1,500 300 x 250
Homepage Rotating Box Ad + Exclusive Interior Site-Wide Box Ad $350 $2,500 300 x 250
201 Powell PlaceBrentwood, TN 37027
615-377-3825 | www.tscpa.com
THANK YOU TO OUR 2019 SUPPORTERS
Accounting Biz Brokers
Accounting Practice Sales
Advanced Network Solutions
Alexander Thompson Arnold PLLC
Argent Trust
Asset Preservation, Inc.
Aycock Wealth Management
Business Valuation Resources
Cadency by Trintech
CAMICO
Canopy
Carr, Riggs & Ingram, LLC
Cherry Bekaert
Concept Technology Inc.
CPACharge
Cumberland Trust
Deloitte
Deloitte Private
Elliott Davis
ERISA Consultants
First Horizon Advisors
Formos Consulting
Frost-Arnett
Gilsbar
Green Rock, LLC
HawsGoodwin Financial
Horne LLP
Inova Payroll
Kirkland Aero Group
Kraft Enterprise Systems
Kraft Technology Group
LBMC
LBMC Healthcare
Mauldin & Jenkins, LLC
Nashville Computer, Inc.
Net Works
NowCFO
Paychex
PNC Healthcare Business Banking
Pugh CPAs
Risk Strategies Company
Tennessee Tech University
University of Alabama
Vaco
Van Meter Insurance / Houchens Insurance Group
Waller
WSW CPAs
Zoho Corporation
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