Post on 01-Jul-2018
8/15/2019 Marketing Fact Pack 2014
1/19
RSNMJYFCH HCIC@NC^ 92, >222>.?N>2 warmhwjhc rcvceuc
ag saae-ta-`crocRunmjijs leh
A`ejia`
>8.7%
Jetcrect‚sprakcitch sflrc ag S.Y.
lh spcehjeo je >22
8/15/2019 Marketing Fact Pack 2014
2/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >22>J
Mlrocst XW ectwards leh `ast-vjcwch praorl`s
@arc; Lh Loc‚s prj̀ c-tj̀ c XW prjic iflrt ae Rloc >8
LOCEIJCY;
R. >7J
_armh‚s ?
R. >6J
Mlrocst loceiy vceturcs ny iltcoary
Ia`plejcs, ectwards leh loceijcs
Loceiy rcvceuc oraw tf
>22< tfrauof >2
IAEYS@C^Y;
R. 92J
Rapumltjae leh iaesu`cr scetj`cet
Hc`aorlpfjis leh iaesu`cr iaegjhceic
R. 9>J
Faw iaesu`crs jetcrlit wj tf `chjl tcifeamaoy
Y`lrtpfaecs leh tlnmcts. @umtjtlsdjeo wfjmc wltifjeo XW
KANY;
R. 98J
S.Y. lh jehustry c`pmay`cet
Lhvcrtjsjeo/ l̀rdctjeo scrvjics leh `chjl
Xfjs haiu`cet, leh jegar`ltjae iaetljech tfcrcje, js tfc iapyrjoftch prapcrty ag Irlje Ia``uejiltjaes Jei. leh Xfc Lh Loc Oraup (© Iapyrjoft >2222
8/15/2019 Marketing Fact Pack 2014
3/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >2222222.
GLYXCYX-O^A_JEO
@LKA^ LHWC^XJYC^;
YL@YSEO
33% orawtf je >2
warmhwjhc `clsurch-`chjl
spcehjeo, fjofcst orawtf ae
Lh Loc‚s Omanlm 2 tatlm S.Y. lh
spcehjeo, fjofcst orawtf ae
Lh Loc‚s 2
omanlm rcvceuc; $>>.? njmmjae.
8.
_A^MH‚Y NJOOCYX
LOCEIZ ECX_A^D;
HCEXYS (KLRLE)
>2 cstj`ltch omanlm
rcvceuc gar Hcetsu Jei.‚s
loceiy ectward je Klple;
$9.7 njmmjae.
3.
ELXJAE‚Y ML^OCYX
LOCEIZ ECX_A^D;
@IILEE _A^MHO^ASR>2 cstj`ltch rcvceuc
gra` S.Y. gar Jetcrpunmji-
awech ectward; $2222
8/15/2019 Marketing Fact Pack 2014
4/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >22222 ̀ ast-lhvcrtjsch nrlehs; LhLoc.ia`/mel>22
8/15/2019 Marketing Fact Pack 2014
5/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >222 >22 >2 9.9
,26: >,833 -2 2 -?,
8/15/2019 Marketing Fact Pack 2014
6/19
LHWC^XJYJEO LOC222 @L^DCXC^ YFL^C >2 @CHJL >2
< Ocecrlm @a tars Ia.
8/15/2019 Marketing Fact Pack 2014
7/19
LHWC^XJYJEO LOC• HCIC@NC^ 92, >222 @L^DCXC^ YLMCY >2 >2
< @liy‚s
> _lm`lr t Y tarcs .3 7?>
8 Yclrs Famhjeos Iarp. 78>
3 K.I. Rceecy Ia. 2.3 327
7 Fa`c Hcpa t >.9 8?<
? Mawc‚s Ias. .: $2 N^LEH, RL^CEX >2 >2
< M ‚Arêlm Rlr js M‚Arêlm ?.7% $3>3
> @lyncmm jec E cw Zard M‚Arêlm 8.? 9>3
9 Olrejcr M‚Arêlm 9.6 >77
8 IavcrOjrm Rraitcr & Ol`nmc Ia. 9.6 >7<
3 Amly Rraitcr & Ol`nmc Ia. 9.7 >3>
7 Havc Sejmcvcr >.: .6
6 Ojmmc t tc Rraitcr & Ol`nmc Ia. >.7
8/15/2019 Marketing Fact Pack 2014
8/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >22 3.77 -8.6
Ectward XW >?,898 >8,687 .3 9.< 9.9
Runmji rcmltjaes 8.8 ?.< 3.7
Cvce t spaesarsfjp 92.> 6.8 6.<
Hjrcitarjcs 6.> -9.2 -3.>
Yun ta tlm; `lrdctjeo scrvjics $>.2% % >. 3%
Yauric; Runmjijs Oraupc‚s [cejtfAptj`chjl (Lhvcrtjsjeo Cxpcehjturc Garcilsts, Hcic`ncr >2
8/15/2019 Marketing Fact Pack 2014
9/19
LHWC^XJYJEO LOC222222222 96.6%
96.7%
96.9%
9?.3%
97.:%
8.7%
>?.:%
92.?%
22222>2226>22?>227>223
92.?%
8/15/2019 Marketing Fact Pack 2014
10/19
8/15/2019 Marketing Fact Pack 2014
11/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >2<
@L^DCXJEO GLIX RLID >2236 $8 : , >96 37.9
Xwjt tcr 9 : 32, 7 9>< >3 ,>?< 2• HCIC@NC^ 92, >222226 >22: >222 >238 >7? >78 >?8 >?6 >?<
Rrjet 79 33 32 88 96 9>
Ecwsplpcr 96 99 92 >7 >> 3 >> >2
8/15/2019 Marketing Fact Pack 2014
12/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >29
@L^DCXJEO GLIX RLID >22 >22 >2,769.>7 >,388.:> 3.8 893.> 96:.6 .26 >,32:.77 9.? 8>>.7 96:.7 6.3
8 Cmmc Fclrst Iarp. >,838.?7 >,9.?
7 Nrjhcs Lhvleic Runmjiltjaes (Iaehê Elst) >,993.6> >,729.88 -2?.7 >>>.8 -7.?
? Gmcx L`crjile @chjl >,>69.2< >,232.?3 :.8 ,.
8/15/2019 Marketing Fact Pack 2014
13/19
LHWC^XJYJEO LOC>8• HCIC@NC^ 92, >22
IFJILOA GJ Ĉ $2 7, 33 <
L@C^JILE HLH $
NAECY $LM@AYX FS@LEMG $
8/15/2019 Marketing Fact Pack 2014
14/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >2?
@L^DCXJEO GLIX RLID >22 cstj`ltch warmhwjhc rcvceuc. Hammlrs je `jmmjaes.
_A^MH_JHC ^CWCESC^LED ECX_A^D, IA@RLEZ YCMCIXCH SEJXY >2 % IFO
< Hcetsu (Klple) Hcetsu Jei. Hcetsu Jei.‚s ectward ag loceijcs je Klple $9,3?? +7.2
> Zaueo & ̂ unjil` Oraup _ RR Z &̂ , _u eh cr l̀ e, Nur sa e- @lr stc mm cr, Iafe & _am gc , 9,822 +,733 +2.7Ia``uejiltjaes Oraup A`ejia` HHN Fclmtf/HHN ^c`chy, XrliyMaidc
3 Aojmvy & @ltfcr _RR Aojmvy & @ltfcr Lhvcr tjsjeo, AojmvyAec, Aojmvy Runmji ̂ cmltjaes, >,8, Aojmvy Ia``aeFclmtf, EcaBAojmvy
7 NNHA _armhwjhc A è ji à N NH A _ ar mh wj hc , R ra xj j̀ ty _ ar mh wj hc , I mc c̀ eo cr O ra up , A ro le ji >,829 +9.3
? XN_ L _ armhwjhc A`ejia` XN_L _armhwjhc, Jetcocr Oraup, +6.:
>< JN@ Je tcrli tjvc JN@ Iarp. JN@ Iarp.‚s hjojtlm-loceiy ectward ? +>.9
>9 Chcm̀ le HKC Famhjeos Chcm`le, Chcm`le Ncrmleh, @lttcr 777 +6.9
>8 Runmjijs Fclm tfilrc Hjojtls Fclmtf, Ylltifj & Ylltifj _cmmecss, 782 2.2Ia``uejiltjaes Oraup Runmjijs Runmjijs Mjgc Nrlehs @chjius, ̂ lzargjsf Fclmtfwlrc
>3 Hcet su Ectward 7 H ce ts u J ei . @ iO lr ry Na wc e, 9 72 j, H ce ts u L c̀ rj il , G jr st na re , Y tc ld , 727 +.3@jtifcmm Ia``uejiltjaes Oraup, Lttjd
Gra` Loceiy ̂ cpart >2:, >2222, AojmvyLitjae leh K_X Litjae jeta ecw loceiy leh ectward, Oca`ctry Omanlm4
tfc gar`cr K_X Litjae apcrltcs ls Oca`ctryBK_X. 9. Je ectward nut apcrltcs lutaea`ausmy. 8. Cstj`ltch pra gar`l rcvceuc jeimuhjeo Fypcr @lrdctjeo,puriflsch je Eavc`ncr >2. 3. Gjourcs sfawe jeimuhc Hcutsif leh cximuhc Mawc Il`pncmm Cwlmh. Jetcrpunmji je Kumy >222>.? N
>
_RR$.9 N
7 FLDSFAHAHZ FAMHJEOY
$>.> N
? CRYJMAE
$ N
6 @HIRL^XEC^Y
$7• HCIC@NC^ 92, >22222 rcvceuc gra` ia`pley haiu`cets cxicptgar Hcetsu Jei., Fldufaha HZ Famhjeos leh Lmmjleic Hltl Yystc`s Iarp.‚s Cpsjmae, wfjif lrc Lh Loc HltlIcetcr cstj`ltcs. Hcetsu Jei. js l pra gar`lcstj`ltc jeimuhjeo Lcojs Oraup (liqujrch je @lrif >22).
Faw l `col`crocr iaumh rcarhcr tfcwarmh‚s 2 rcvceuc. Runmjijs A`ejia` Oraup gjourc rcgmcits ia`njech >2 rcvceuc ag RunmjijsOraupc leh A`ejia` Oraup, wfjif je Kumy >22
8/15/2019 Marketing Fact Pack 2014
15/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >2:
@L^DCXJEO GLIX RLID >22 cstj`ltch S.Y. rcvceuc.
S.Y. >2 ^CWCESC S.Y. >2 ^CWCESC XAXLMILXCOA^Z / ML^OCYX WCEXS^C, RL^CEX JE ILXCOA^Z % IFO GA^ ILXCOA^Z < % IFO
LOCEIZIA@RLEZ 32 ML^OCYX LOCEIZ IA@RLEJCY
A`ejia` Oraup $?.8 njmmjae +8.3% $>:.: njmmjae +3.9%
LOCEIZECX_A^D >3 ML^OCYX LOCEIZ ECX_A D̂Y
@iIlee _armhoraup Jetcrpunmji Oraup ag Ias. $7 LOCEIJCY G^A@LMM HJYIJRMJECY>
Cpsjmae 9 Lmmjleic Hltl Yystc`s Iarp. $2> SEJXY_JXF FCLMXF-IL^C^CWCESC
Runmjijs Fclmtfilrc Ia``s. Oraup Runmjijs $323 `jmmjae 2.2 $9.7 njmmjae +>.<
R^A@AXJAE LOCEIZ >97 SEJXY_JXF R^A@AXJAE ^CWCESC
Je tcocr Oraup A`ejia` (XN_L) $.< njmmjae +8.3%
LOCEIZ ECX_A D̂ >3 ML^OCYX LOCEIZECX_A^DY
Hcetsu (Klple) Hcetsu Jei. $9.7 njmmjae +7.2 $9?.> njmmjae +9.2
HJOJXLM-LOCEIZECX_A^D 22?>227>223>228>229>22>>22<
3.7%
?.:%?.?%
-?.3%
9.?%
6.7%6.6%
?.>%
6.7%
8.6%
-2.7%-9.9%
Yauric; Lh Loc Loceiy ^cparts. Ycc `arc; LhLoc.ia`/loceiyrcpart>2
8/15/2019 Marketing Fact Pack 2014
16/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >222->8 3.7 3.> 7.8 >.< 2.9 2.> 2.3
>3-98 8.8 9.6 3.6 >.< 2.3 2.8 2.< 2.9 2.> 2.9
93-88 8.9 9.7 3.: >.2 2.3 2.9 2.> 2.> 2.> 2.>
83-38 8.6 8.> 7.9 >.8 2.3 2.9 2.9 2.> 2.9 2.9
33-78 3.7 3.2 7.: >.: 2.3 2.9 2.8 2.> 2.9 2.8
73-?8 ?.< 7.: ?.3 9.: 2.6 2.8 2.7 2.8 2.8 2.8
?3+ ?.? ?.3 6.2 8.9 2.? 2.8 2.: 2.9 2.7 2.8
.7 2.7 2.8 2.9 2.9 2.9 2.8
@ce 3.6 3.> ?.9 >.? 2.7 2.3 2.9 2.8 2.9 2.8
_à ce 3.2 8.7 3.: >.3 2.7 2.9 2.8 2.9 2.> 2.9
82,222
$72,222
32,222
>2>2226>22?>227>223>228>229>22>>22222%
>.3%
-2.?%-9.7%->.>%
MA_CYX>2% YCIAEH XFJ^H GAS^XF XAR >2%
2
89.9%
88.8.2%
>9.2%
>9.8%
>9.2%
8/15/2019 Marketing Fact Pack 2014
17/19
LHWC^XJYJEO LOC HCIC@NC^ 92, >2222;>8
EC_Y-
RLRC^Y
>;>7
@R9
3;>9
^LHJA
7;96
C-^CLHC^
7;96
OL@C
IAEYAMC
7;3<
XLNMCX
?;88
@ANJMC
RFAEC
?;32
RI
LX FA@C
6;39
RI
LX _A^D
2 82 72 62 2
8/15/2019 Marketing Fact Pack 2014
18/19
2
2.3
22
>22>2226>22?
^CICYYJAE
LHWC^XJYJEO LOC98• HCIC@NC^ 92, >22
8
7
6
22>2226>22?
^CICYYJAE
Yauric; Lh Loc HltlIcetcr lelmysjs ag Nurclu ag Mlnar Ytltjstjis hltl. Ycc cxplehch hltl; LhLoc.ia`/lhkans.
Xap; Hltl tfrauof Aitancr >222? leh cehch je Kuec >22:.
S.Y. uec`pmay`cet rltcXfc S.Y. uec`pmay`cet rltc (?.2% je Eavc`ncr >2226. Xfc kanmcss rltcjs stjmm glr lnavc prc-rcicssjae >22? (8.?% je Eavc`ncr >22?).
S.Y. lh jehustry c`pmay`cetS.Y. jetcrect-`chjl c`pmay`cet js lt l rciarh fjof (22 kans gra` jts mcvcm ncgarc tfc >22?->22: rcicssjae. Lh-loceiy stlggjeo (226. Avcrlmm lh/`lrdctjeo-scrvjics c`pmay`cet(jeimuhjeo lh loceijcs) js lt jts fjofcst mcvcm (?3?,>22) sjeic Aitancr >226.
Xatlm S.Y. lh jehustry c`pmay`cet (`chjl pmus lh/`lrdctjeo scrvjics);
8/15/2019 Marketing Fact Pack 2014
19/19