MARKETING

GREAT CAREERS IN

WHAT IS MARKETING?

Marketing plans & communicates with potential buyers to influence opinions & drive future sales.

WHAT IS MARKETING?

It requires skills in math, creative problem solving, complex planning and emerging technology.And, it’s very enjoyable.

MARKETING CAREER PROGRESSION

Marketi

ng Asso

ciate

Marketi

ng Speci

alist

Marketi

ng Man

ager

Marketi

ng Dire

ctor

VP Mark

eting

CMO

Sr VP M

arketi

ng

$35,026$45,998

$60,695

$79,000

$138,576

$157,480

$178,000

© Mary Firme 2015 twitter @maryfirme

WHO WORKS IN MARKETING?

65% of all marketing workers are women.

MARKETING SKILLS BY GENDER

Content M

anage

ment

Strate

gic M

arketi

ng

Online M

arketi

ng

Corporat

e Communica

tions

Budget M

anag

emen

t

Product M

arketi

ng

Market

Researc

h

Leaders

hip

Branding

Web M

arketi

ng

Marketi

ng Man

agemen

t

Marketi

ng Communica

tions

Business

Strat

egy

34%44% 44%

27%

55% 58%49%

63%

39% 40% 41%28%

67%

66%56% 56%

73%

45% 42%51%

37%

61% 60% 59%72%

33%

© Mary Firme 2015

Women Men

GENDER BALANCE BY CAREER LEVEL

Although 80% of entry level marketing workers are women...64% of positions at the highest levels are filled by men.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

20%30% 32% 37%

55%63% 64%

80%70% 68% 63%

45%37% 36%

MARKETING JOBS BY GENDER

Women Men

© Mary Firme 2015 twitter @maryfirme

GENDER BALANCE BY CAREER LEVEL

A just released Payscale – McKinsey study* shows women’s 36% share of top marketing positions is actually far better than the overall corporate average of 18%.

Women Men

* http://womenintheworkplace.com/

* http://womenintheworkplace.com/

MARKETING SALARIES

In marketing, men earn more more money than women for nearly every skill.

MenWomen

MARKETING SALARIES BY GENDER

Content M

anag

emen

t

Strate

gic M

arketi

ng

Online M

arketi

ng

Corporat

e Communica

tions

Budget M

anag

emen

t

Product

Marketi

ng

Market

Researc

h

Leaders

hip

Branding

Web M

arketi

ng

Marketi

ng Man

agemen

t

Marketi

ng Communica

tions

Business

Strat

egy

$58,230

$86,272

$67,283$71,612

$75,448

$99,154

$69,565$70,062

$82,385

$57,587

$79,524

$59,233

$111,011

$52,307$67,237$60,466$64,799$60,285

$74,790$58,787$60,334

$72,724

$52,747$61,688

$51,542

$94,001

© Mary Firme 2015

MenWomen

MARKETING WOMAN’S % OF MAN’S PAY

Content M

anag

emen

t

Strate

gic M

arketi

ng

Online M

arketi

ng

Corporate C

ommunications

Budget M

anag

emen

t

Product M

arketi

ng

Market

Researc

h

Leaders

hip

Branding

Web M

arketi

ng

Marketi

ng Man

agemen

t

Marketi

ng Communica

tions

Business

Strat

egy

89.8%

77.9%

89.9%

90.5%

79.9%75.4%

84.5%86.1%

88.3%91.6%

77.6%

87.0%84.7%

© Mary Firme 2015

MenWomen

As of May 2015, marketing women with Marketo marketing automation technology skills earned 100.4% of

men’s pay, the only area of wage parity.

For Eloqua, women earned 96.1% of men’s pay.

Men

GLIMMER OF EQUALITY

As of October 10 2015, marketing women with Marketo marketing

automation technology skills earned 101% of men’s pay, a small increase.

For Eloqua, women earned 95.8% of men’s pay (it got worse).

Men

OCTOBER 2015 – EQUALITY UPDATE

MARKETING

GREAT CAREERS IN

#TalkPay

All data from Payscale May 2015 and October 2015. © Mary Firme