Marketing Campaign Execution for Events

• Email is cost effective• Nonprofits should use email to

nurture http://e-benchmarksstudy.com

Leads – Email Contacts

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 200

Contacts/Leads To Website

FebruaryJanuaryDecemberNovemberOctober

Leads – Email Contacts

1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86 91 96 1011061111161211261311361411460

Contacts/Leads To Website

Social Timeline

@jonburgess

Social Tools

www.hootsuite.com

Process

1. Marketing Positioning

2. Event Execution

3. Event Focus

• Why• How• What

• Who

• When• Where• Timeline

4. Who (Target Audience)

Personas

5. Channels

• Channels– Email–Website– Social media– Sponsors– Partners– Stakeholders– Video - Audio– Advertising

6. Assets

• Creative– Images / Graphics– Video / Audio– Testimonials– Fliers / Brochures– Photos (real

people)– Social Media

7. Evangelists & Affiliates

Evangelist Phase• 6 months out

get people EXCITED!

• EMPOWER people

• Make the work EFFORTLESS

http://www.socialmediaexaminer.com/smmworld/smmw-promo/

8. Execute

http://www.smartsheet.com/Gantt Chart & Event Software

9. Analyze

10. Repeat

THANK YOUJon Burgess, M.B.A.Senior Digital Consultant

RedFusion Media, Inc.909-798-7092

Twitter: @jonburgessLinked In: @jonburgesswww.redfusionmedia.com

@jonburgess

Marketing Campaign Execution for Events

Documents

Transcript of Marketing Campaign Execution for Events

Campaign Planning Process Step 5 – Linking Planning to Execution

Deliver Real-time Contextual Marketing and Market to an ... · 7/26/2016 · SAP HYBRIS MARKETING: END TO END Merge, match & enrich Events & interactions Campaign execution in all

Campaign Events

WP Lumia smartphones 530, 630, 730, 830, 930 promotion campaign - execution

Creating a Successful Informed Delivery Campaign · Informed Visibility . Introduces some important new concepts: •New “Scan Events” •Logical events •Assumed events •Unique

Samsung: Reality Non-Traditional Marketing Campaign (Campaign Strategy, Development, Execution)

Events - Rene' Fadoulrenefadoul.com/wp-content/uploads/2017/05/Events...• Facebook – Launched an aggressive events campaign, executed on Facebook • Increased engagement by almost

“November Election Preparation” · 2017. 11. 22. · Calendar of Election & Campaign Events A downloadable Calendar of Election and Campaign Events can be found on the GAB website.

CAMPAIGN DEVELOPMENT AND EXECUTION - Study Marketing · CAMPAIGN DEVELOPMENT AND EXECUTION Author: ADMIN1 Created Date: 7/18/2011 2:51:35 PM ...

CAMPAIGN – Clustering Algorithms in Modular, Parallel, and ...forum.stanford.edu/events/posterslides/CAMPAIGNClustering... · CAMPAIGN – Clustering Algorithms in Modular, Parallel,

Advertising CrADVERTISING CREATIVITY CAMPAIGN PLANNING AND EXECUTION.eativity Campaign Planning and Execution

Successful execution on strategy & change-shem cohen-change events inc-jan 2014

SAP Hybris Marketing Cloud HYBRIS MARKETING: END TO END Merge, match & enrich Events & interactions Campaign execution in all channels Plan, measure & optimize Contexts, interests

Automating Processes Systematically Evaluate, Justify, Define Events/Arbutus... · Obstacles To Execution Source: Harvard Business Review (HBR) – The Execution Trap

END TO END CAMPAIGN PLANNING, EXECUTION … TO END CAMPAIGN PLANNING, EXECUTION AND MEASUREMENT ... Business Development at SAP XM ... ACI_LOB_SoH\56_Team_PM\MM\09 Blueprint & Capabilities\17

Proficy Batch Execution 5 - General Electric · The Campaign Manager Server controls the triggering and execution of campaigns and campaign batches. The Campaign Manager Server starts

Special Events from Planning to Execution

Neal Murphy - Achieving Sale Execution With Compelling Events

All That Jazz: Campaign Events and a Little Shimmy

“Vision to Execution · Vision to Execution - V2E Vision to Execu5on a method to approach every ac5on, project, or campaign. • A leadership system built on accountability •