An Official Presentation ByMr. Toby P Sam Mob - +91-96800-33111E-Mail – tobypsam@gmail.com

GSmart Antivirus

Index for Branding1. Our Symbol2. Positioning Statement3. Unique Brand Proposition4. Personality5. Target Group6. Essence. Expression. Experience7. Value. Image. Loyalty8. 7S9. Attitude. Culture. Result.

1. Plan Intro2. News Flash3. USP4. Promotional Plan5. Why Advertisement?6. Product Life Cycle7. Where We Can Promote or Advertise?8. IPR9. TFD10. Where We Can Sell?

Index for Planning

Our Efforts will always manifest in providing the feeling of being SUPERIOR. So Don’t

Worry, No one can Harm You.

Essence

Expression

Experience

Management Values

National & International

Reach

Trend SpottingIntellectual

Property

ConsumerRelationships

Consistency Sustenance

Super ordinate goals

“Bringing the Most Unique Product that world never had.“

Strategy

Constant innovation. New strategies and diversification.

Structure

Less Hierarchy. We encourages managers and employees to take the initiative and foster the company's strengths such as innovation, engineering excellence and Promise.

Systems

Open culture which enables them to work closely in terms of problem-solving and other strategic issues. Through combination of online and retail channels We have the opportunity to reach both first time buyers and Power users, who are looking for productswhich would touch life of each and every individual.

Style

Decentralised approach as it improves the company's planning, decision making and control processes due to better informationavailability.

Staff

Satisfaction is the first priority. It could be via money, Eg. Salary, Incentives, Bonus etc. More focus in the area of training and development. Necessary to have skills and knowledge. Essential part constant Motivation.

Skills

Knowledgeable Heads in different areas with great understanding of their own specific sectors which provide higher experience flow from Top to Bottom.

Attitude Culture

• Bring It Attitude• Never Giving Up• If task is given try until you succeed• Try because you are learning• Believe in Yourself

• Enjoy the Work• Learn Everyday. Make Each Day Fruitful• Guiding You Always• Appreciate and Praise the Best• Mentoring and care for those who are trying

ResultSmart People + Skills + Creativity + Training + Motivation

= Smart Result = Performance Increase = Client Happy = Successful Brand Building

Your antivirus software probably won't prevent a cyber-attackBy David Goldman @CNNMoneyTech January 31, 2013: 12:53 PM ET

NEW YORK (CNNMoney)

During a four-month long cyberattack by Chinese hackers on the New York Times, the company's antivirus software missed 44 of the 45 pieces of malware installed by attackers on the network.

That's a stunning wake-up call to people and businesses who think they are fully protected by their antivirus software. Its easy to penetrate all major antiviruses within 2 days eg – Norton and McAfee.

http://money.cnn.com/2013/01/31/technology/security/antivirus/index.html

http://www.nortonantiviruscenter.com/security-resource-center/why-antivirus-software.html

Print Advertisement – Digit Magazine – March, 2013

USP

Rupees 5 Crores refund if Your system hacked

45 antiviruses in 1

No Compromise with Speed

After heavy research, software created by Ukrainian Programmers

On-the-spot Demo

• Our Product & its USP

What?

• Target Group

Whom?• Advertisement

& Promotion

How?

AdvertisementInvestment

(Not Expense)Brings Return

Promotes Sales &

Creates Awareness

(Recall)

If Product is very promising then its necessary that money should be spent Initially.

Good Advertising can sell Bad Products well just once but Good Advertising can sell Good Product for a Long time.

Review/Ranking Sites

Technical TV Shows

RecommendationsFree Licence with

Laptops

Stickers Internet Ads Bulk E-Mail & SMS Social Media

RadioMagazines/News

Papers and Pamphlets

Events T-Shirts, Bands

Gadget Guru by Ndtv Goodtime

Tech guru by CNBC Awaz

Tech Toyz by CNBC TV18

Gadgets and more by Zee business

The next Big Thing by Ndtv Goodtime

TV + Website = More Reach

Recommendation from any manufacturing company or any media company

With Every Purchase of Laptop

3 months licence free

Increased opportunity

for repurchase

+Reach+Awareness=

Blocking the sales of

other Antivirus

+Direct

Promotion

How? With Free Licence Laptops

With every pack of CD’s

=More Brand Recall + More Publicity

Review SitesReference

Sites

Software Distributor

Website

Software Purchase Sites

Leo Impact already has Bulk SMS and Mail facility. Less cost on Promotion

Best in Hindi Best in English

Digit Magazine

HT, TOI –Electronics

Page

Corporate Offices, Nehru Place & Gaffar

Advertisement Review

(Discussion)

Inform

•Who we are? What we do? What we can do for you?

Persuade•Willingness to purchase our product.

Remind

•A recall in the mind of customer via advertising, promotion or via constant satisfaction.

Think

• 1. Awareness

• 2. Knowledge

Feel

• 3. Liking

• 4. Preference

Do

• 5. Conviction

• 6. Purchase

In this step we have to introduce our product what is

our product all about. Creating the knowledge. It’s

the introductory stage.

In this step we will show how our product is much better

than others. Hence creating a preference of our product

more than competitors in the mind-set.

In this customer is totally convinced by our product and

purchases.

E-Commerce Sites DistributorsDirect-to-

Manufacturers

Companies/ Colleges/

Government Offices

Retail Stores

On any cost tie-ups with these E-Commerce sites

High Publicity

More Reach

Revenue Increase

Advertisement on newspaper/Magazines

About Company

About Product

Its features

Excitement Quotient for Distributors

Contact Add. & No.

Here we can play on our

terms + Advertisement of Product

Go to justdial.com or call

08888888888

Select location

Select antivirus/software

distributors

Meet, Close and Create Chain

Benefits*

*Here one Benefit for Distributor – Cost Price is very less as compared to Selling Price, But all other companies does the same.

1

How easy it will be for the distributor to sell our product

2

How profitable sales will be for them

3

What we can add to their business

4

What quality of service you will provide to them

We have a promising product

Here we have to keep margin for them

How our product fits with a wholesaler's

existing range

Reliably supplying the volume and quality of

product they need

(Discussion)

Not Going to Entertain

Why?Whole year

sales remains same.

When to Hit?

2-3 months prior to Diwali or New Year.

New Entrants in India –

Asus, Toshiba

They need something promising

Whom to Hit? Why?

Our Antivirus is Promising that’swhy?

Still less chances, already allother companies would betrying and no one will buybecause of Antivirus.

This will help if already anyknown contact.

All Companies

Small

5-10 licence

Medium

10-50 licence

Large

50 licence <

Via CallVia Meeting - Executives

Scale Way of Handling

Via Meeting –Top Level

Involvement

Suspect Prospect Approach Negotiate Close Order