Post on 11-Jan-2017
Digital MArketing: Tools to Get Started
THANK YOU TO OUR
THANK YOU TO OURPARTNERS
DIGITAL MARKETINGAT EVERY STAGE OF GROWTHGeorges Abi Aad
4
@Georges_AbiAad_@georgesabiaadme@georgesabiaad.com+961 76 450 260
5
3 LESSONS FROM TODAYEVERYTHING IS CONTENT AND CONTENT IS EVERYTHING
MARKETING MATTERS AT ALL STAGES
ITS ALL ABOUT THAT USER DATABASE
6
IDEA TO EARLY STAGEEMBRYO1
- Put it in words7
3 MAIN OBSTACLESIDEA TO EARLY STAGE
TIME: Marketing can wait. I need a product to sell first.
MONEY: I cant afford to waste resources, especially with no ROI
KNOWLEDGE: Ill till open a Facebook page and Twitter account but I really dont know what to do with them.
8
ACTUALLYIDEA TO EARLY STAGE
TIME: Even the process of making the product can be turned into content. Involve everyone.
DATA: An early user base will be invaluable to you very soon.
KNOWLEDGE: Dont do it perfectly. Just do it. (Sorry)
9
WHERE DO I START?IDEA TO EARLY STAGE
OWNERSHIP: Name someone responsible, let them coordinate with the rest.
READ UP: Youve seen most of it, just get some tools and start.
LEARN: Your audience behavior will tell you what to do. Just do.
10
PRE-LAUNCHMESSY BABY2
11
3 MAIN OBSTACLESPRE-LAUNCH
PRIORITY: Were so close to the deadline, were all going to die.
MONEY: Im channeling all of my resources into software, we already delayed the launch once.
TALENT: Good talent is expensive, cheap talent is bad.
12
ACTUALLY
FOLLOWERS: If youve already started, you have a community to excite.
DRUMROLL: You have to get people talking about you before you launch.
TIME: Its easier to get people hooked when the launch is close.
PRE-LAUNCH
13
WHERE DO I START?
HIRE: Interns, consultants, freelancers, agencies
AMPLIFY: Incentivize your existing audience with rewards.
Communities: Find communities of people who would be interested and draw them in.
PRE-LAUNCH
14
POST-LAUNCHFIRST STEPS3
15
3 MAIN OBSTACLESPOST-LAUNCH
CALCULATING ROI: Now that Im selling, how do I know if Im selling right?
FINDING TALENT: I can afford it. Now I need to find it.
RECRUITNG USERS: The biggest priority of any platform.
16
ACTUALLYPOST-LAUNCH
ROI: Analytics are your friends.
HISTORY: If youve been marketing it right, your product already has an excited user base waiting to test it.
FINDING TALENT: The ecosystem is young and senior talent is scarce.
17
WHERE DO I START?POST-LAUNCH
SET GOALS: Not just online, but on your website, too.
MAKE TALENT: Hire a young genius with no experience and train them. Thank me later.
AMPLIFY: You already have a huge community. Flood them with love and theyll get you the other users.
18
@Georges_AbiAad_@georgesabiaadme@georgesabiaad.com+961 76 450 260
THANK YOU
19