Marketing 2017, Special Interest Publishing & OMR

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Transcript of Marketing 2017, Special Interest Publishing & OMR

STRATEGIESFOR GERMAN

MARKETING

COMPANIESW HAT ARE W E

GOOD AT?

PERFORM AN CE

M ARKETIN G

EVERYONE

Source: Imgur

IS ONLINE.

LET’S DECONSTRUCT WHAT SUCCESSFUL PRODUCTS AND BRANDS DORIGHT.

PRODUCT

LET’SDECONSTRUCTWHAT SUCCESSFULPRODUCTS ANDBRANDS DORIGHT.

Goods or Services Marketing & Sales Payment & Fulfillment

Marketing & Sales

Goods or Services

Marketing & Sales

Payment & Fulfillment

Payment & Fulfillment Goods or Services

PRODUCT

PAID

RESEARCH

PODCAST

ADVERTISIN G

JOB BOARD/ LISTIN G

M ERCHAN DISESEM IN ARS

SUBSCRIPTIONEVEN T

M ON ETIZATION IS DIFFEREN T FROM VERTICAL TO VERTICAL

AN D FROM BRAN D TO BRAN D

SPORTS M O TO RPEOPLEW OM EN

POLITICS ECON OM Y FEUILLETON SCIEN CE

ECON OM Y

1

M EM BERSHIP AS THE N UM BER ON E REVEN UE STREAM

v

 SUBSCRIPTION  AS THE N UM BER ON E REVEN UE STREAM

v

 SUBSCRIPTION  AS THE N UM BER ON E REVEN UE STREAM

SPORTS

M ERCHAN DISE AS THE N UM BER ON E REVEN UE STREAM

M ERCHAN DISE AS THE N UM BER ON E REVEN UE STREAM

PODCAST AS THE N UM BER ON E REVEN UE STREAM

SCIEN CE

USER SUPPORT AS THE N UM BER ON E REVEN UE STREAM

USER SUPPORT AS THE N UM BER ON E REVEN UE STREAM