Principles of Pride Principle 2:

Cross the ChasmPresented by Mariko Wilcox, MLIS

12.18.13

Arlington, VA

2

Learning Objectives

Recognize

Appraise

Name

Differentiate

Identify

Develop

Employ

Leverage

Understand

Learning Outcomes

3

Cross the

Chasm

Bukit Lawang,Sumatra

4

Activity #1

What made you remember that person?

In 3 words.

Remember their positive deviance influence for later…

5Bell Curve

6S-Curve

7

Activity #2: 

Tweet-on-the-flyand include the handle

“@Rare_org” and up to 131 more

characters.

Millions depend on freshwater fisheries for their livelihoods. Shouldn’t we protect those areas? http://bit.ly/19IZsA7

#WorldFisheriesDay

Sample:

http://bit.ly/JBbd6C

8

The Stages of Behavior Change

Model as applied to Rare’s Pride Campaigns

Validation

9

Reflect

Questions for Mariko?