Marcus Johst - Captain Cork - a different approach to wine writing @wbis2014

Post on 18-Dec-2014

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Marcus Johst, founder of Germany's most popular online wine media Captain Cork, presented their unusual approach to wine communication.

Transcript of Marcus Johst - Captain Cork - a different approach to wine writing @wbis2014

www.CaptainCork.com Find your Identity I 2

www.CaptainCork.com Be a rebel I 3

www.CaptainCork.com Keywords I 4

www.CaptainCork.com Toys I 5

www.CaptainCork.com Comments I 6

www.CaptainCork.com Guests I 7

www.CaptainCork.com Visuals I 8

www.CaptainCork.com Go Offline! I 9

www.CaptainCork.com Shopping I 10

www.CaptainCork.com Girls I 11

www.CaptainCork.com Intimacy I 12

www.CaptainCork.com Fun! I 13