March 4 Employee Engagement Event - Glassdoor

Click to edit Master title styleClick to edit Master title styleASSEMBLE, ARM AND AMPLIFY

When Successful Employee EngagementBecomes Employer Branding

Agenda

The Power of Employer Branding Employee Engagement Strategies

– Assemble Your Talent Army of Brand Ambassadors– Arm Your Brand Ambassadors – Amplify Your Message

How to Top the Employer Branding Charts Questions?

The Power of Employer Branding

84%Would leave their current job for a company with an excellent reputation69%of jobseekers would not take a job with a company that had a bad reputation

Why Employer Branding Matters

96% read reviews before accepting a job offer

If you don’t tell your story,someone else will tell

their version of it

Glassdoor adaption in the UK & Beyond

6Mcontent

300Kcompanies

15Mjobs

190countries

22Mmembers

UK traffic growth over 5 years

Today British jobseekers engage with glassdoor.co.uk

609,000times a month

(Source: Software Advice Report, Jan 2014)

British employers that engage with their Glassdoor audience

But Where Do You Begin?

Step 1: ASSEMBLE your army of talent brand ambassadors

Step 2: ARM your brand ambassadors

Step 3: AMPLIFY your message

Career Sites

“I love working at Marketo. We have a strong team of extremely talented people who are relentless overachievers. You can feel the buzz of energy as soon as you walk into the office.”

MarketoProfessional Services

Where to Amplify Your Message

Networking andEvents

Highlight the goodon career site and

social media

GlassdoorProfile

Twitter FacebookLinkedIn

How to Top the Employer Branding Charts

Read What Others Are Saying about You

Be a Marketer

Join the Conversation

Measure ROI

Questions?

Claim Your FREE Basic Employer Profile!

Website:

http://glassdoor.com/employers

Twitter:

@Glassdoor

@holloman

Email:

christer.holloman@glassdoor.com

March 4 Employee Engagement Event - Glassdoor

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