Post on 16-Apr-2017
Managing Media
on a BudgetMeredith Whitefield
About me
What do you
Expect?
How do you have
the time?
PEOPLE PROCESS PLAN PERFORMANCE
Who is Responsibl
e?
How do we get this done?
How often?What’s the
point?How do we measure it?
Have a Plan
Have a Plan PEOPLE PROCESS PLAN PERFORMA
NCETwitter
@stjohncypress#stjcypress
Meredith WhitefieldMedia Director
Worship Planning (1/week) – Matters of
Importance
Creative Worship(1/month) – 6 months
planning
Quotes, scripture, 30 second video, pictures, announcements, Pastor
blog
1 personal tweet/day
May also include RT’s from congregational
members using @stjohncypress and/or #stjcypress or other influential speakers
Impressions, Engagement, RT’s, Favorites, Replies,
Mentions, Number of followers, use of
#stjcypress
facebook.com/SJLC.Cypress#stjcypress
Meredith WhitefieldMedia Director
Worship Planning (1/week) – Matters of
Importance
Creative Worship(1/month) – 6 months
planning
Quotes from worship, scripture, 2-3 minute videos, MOI videos,
announcements, “what’s going on at St. John”,
Pastor blog
1 post/day
2 posts/day when posting a video
Likes, Comments, Shares, Check-Ins, Views (on video), Reviews, use
of #stjcypress
@stjohncypress
#stjcypress
Meredith WhitefieldMedia Director
Worship Planning (1/week) – Matters of
Importance
Creative Worship(1/month) – 6 months
planning
Pictures of previous events, announcements,
around campus, scripture, quotes
1 post/day
Search photos for mentions
(@stjohncypress) and/or #stjcypress
Likes, Comments, Shares, Number of
followers, mentions, set location, use of
#stjcypress
How do We keep track?
How do we get more likes?
How do we get people
involved?
Generate Interest1. Respond
Generate Interest1. Respond
2. Post Often
Generate Interest1. Respond
2. Post Often3. Share Stories
Share
Generate Interest1. Respond
2. Post Often3. Share Stories4. Inspire Action
Action
Generate Interest1. Respond
2. Post Often3. Share Stories4. Inspire Action5. Don’t Try to be Perfect
Bloopers
Generate Interest1. Respond
2. Post Often3. Share Stories4. Inspire Action5. Don’t Try to be Perfect
What do I post?
Events
What’s Free?
Videos?
Basic Setup
Materials
What do WE film?
Bumper
Events
Conversations
Questions?
Let’s Talk more!mwhitefield@stjoh
n.tv281-373-0503