Post on 21-Apr-2017
By Ravi Trivedi | Founder, PushEngage, Twitter: @trivediravi
The Fundamentals – Product
Managing your brand digitally
Basics of Digital Marketing
What color is your Parachute ?
Monday Morning Test
Zero Salary Test
Have a Plan B and Plan C.
▪ Work on Plan A, B and C in tandem. Make it a process
▪ Example
▪ Plan A = Work in Technology Product Companies – Startup or Large
▪ Plan B = Work in IT Services Companies
▪ Plan C = Work in Sales at technology company
Contrarian Thinking – Look Beyond the Obvious Options
▪ Campus Recruitment
▪ Off-campus recruitment drive
▪ Alumni outreach
Easier Opportunities exist where not enough candidates are searching but work quality is good
▪ Startups, Mid-size companies
Tell Your Story in Interesting Way
▪ Practice telling your story in an interesting manner
▪ At entry level – outside curricular activities matter
▪ Have a passion, and pursue it well▪ Example - Marathon run,
Digital Branding can only get you the interview, but you need to excel in the recruitment process There are no short cuts. You have to work hard to excel and get the
best jobs.
Where Brand Building Helps Senior level roles
In a situation extremely competitive hiring situation
Key Skills Depth in Functional Skill - Programming, Electronic Circuits
Excellent Communication Skills
Undergraduate
Graduate School
MBA
Personal Search Should Yield PositiveHow ?
Be Present in Authority Sites For Your Industry1. LinkedIn 2. GitHub [ Technical]3. Angel.co [ All Roles]4. StackOverflow [ Technical]5. Inbound.org [ Marketing]6. GrowthHackers.com [ Marketing]
Update your profile regularly Participate in contributing code /discussion regularly
Network & Learn - Participate in Hackathons, Meetups, Event1. Hackathons - VentureSity, HackerRank2. Meetups – Meetup.com 3. Industry Events – CII
Do Research on the Company
Personalize and always write a cover letter with specific about that person or company.
Video Resume Shock and Awe
Posting – themselves as an item at Amazon
Goal: Create Inbound Enquiries/Interest = Highly Converting
Recommended : Own Your Personal Website
Platforms to Create Blog – Blogger.com, Wordpress, Medium & more
Write Content on the Topics you are learning, and can be useful to students, programmers. How to sort a large array
Write Regularly – Once a week
Work on Search Engine Optimization to get traffic [ Next Section]
Paid Search
Organic Search
Spider “crawls” the web to find new documents by following hyperlinks from websites
Search engines indexes this and then periodically updates this content
Search engines search their own databases when a user enters in a search to find related documents
Google & Other rank the resulting documents using Page Rank algorithm
* Source : Compete.com Research -2012
Getting #1 Rank in SEO = Traffic = Growth Hack
Step 1 - Keyword Research Step 2 – Write Great Content Step 3 - Do Technical SEO
On-Page : Optimizations on the website, in each page.
Off-Page : Links, Mentions from other websites.
Avoid Technical Penalties
Target Long Tail/Mid-tail keywords
Easier to Rank,
▪ Head Keywords are tough to rank
SAAS : Use FAQs as a way to target long tail keywords
eHow.com : Built around long queries, mid tier traffic
▪ How to get a visa to India?
Ex: Ebay targets over 100 million keywords
Longer Articles – 600 word + good for SEO Unique Content Be The Authority in your domain Good Clean presentation
Infographics
Link Your Posts to your Google+ Author [ see next hack]
Use “Structured Data” tags in content, for getting higher CTR [extra line in Search results]
Breadcrumbs
Use Rel=Author Tag
Rating
On-Page Factors ▪ Title tags <title> - # 1 – Max 70 char
▪ Header tags <h1> - Imp
▪ ALT image tags
▪ Content, (Body text) <body> - #2
▪ Keyword frequency & density
▪ URL Structure - Domain.com/IPL-TShirts
Back Links Follow Vs No Follow Links
Analyze backlink profile of competitors ranking well Few Tactics for Links
▪ Wikpedia Links [ Own page or Reference link, Local language Wiki]
▪ Partner Links
▪ Blog Posts/Reviews
▪ Press Release
▪ Directories – Relevant only [ E.g. YSPages, Crunchbase]
▪ Infographics
▪ Guest Blog Posting [ Except Spammy Blog Article directories]
Rotate Anchor Text▪ What is it ? [ IPL T-Shirts, IPL tshirt, IPL Tshirt Offer]
www and non-www URL 301 redirect
Avoid Duplicate Content Penalty
Specify target country in Google webmaster
Rel = Canonical
Product Pages that have same content but different url▪ Domain.com/shoes and Domain.com/shoes?color=red
Avoid Duplicate Content penalty with Rel = canonical tagGood Reference : http://www.quicksprout.com/2013/01/24/the-advanced-guide-to-seo/
Keyword 1Keyword 2
Speed of Page Load Impacts SEO Check your page loading at YSlow or Pingdom
Google PageSpeed Service.
Avoid Technical Errors [ Check GWT] Internal Linking
Link key pages internally
Link Building Don’t link to root domain only. Link to deeper pages
Don’t do Anchor text stuffing
Domain Diversity - Unique C Block Domains
High PR Domains
Follow Vs. No Follow Links
Speed of Link Building
The Fundamentals – Product Identify Your Passion Plan A, Plan B Contrarian Thinking
Managing your brand digitally Digital Presence Run your Website
▪ Write Engaging Content
Basics of Digital Marketing
QuickSprout – SEO, Content Marketing
Search Engine Watch – SEO, PPC
Occam’s Razor –Analytics
1. Similarweb2. SEOMoz3. Google Analytics4. Adwords Editor
Thanks for Your Participation Today. As a special gift from our startup – PushEngage – Free Trial for Business Plan for 2 Months –SignUp – https://www.pushengage.com