Post on 12-May-2015
description
Making Social Media Make Money
Jay Berkowitz www.TenGoldenRules.com
Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook
and Twitter
The Cascading Content Model
The Britney Spears Method
My 100% ‘no time’ guarantee
@JayBerkowitz
U San Fran Internet Masters Certificate
Recent MediaWall Street Journal
Recent MediaFOX TV
Strategy #1 Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Help People!
Follow people with Common Interests
Follow people with Common Interests
Recognize and Interact!
#1 Make Lots of Friends!
• Friends = a network of opportunity
• Follow those with common interests
• Help People• Recognize and Interact – Blogs,
Social
“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
121,734 likes3,138 comments 33,570 shares
525,164 likes162,586 “Talking
About” PTAT
$$$
successvideo
#2 A Picture is worth 1,000 Clicks
•Facebook Meme’s•Pinterest/Instagram - Great
for designers, retail, recipes• Infographics
Strategy #3 Content Monetization
• Blogs: 77.7 million unique visitors in the US
• 77% of active Internet users read blogs
• Blogs with 100,000 + unique visitors a month earn an average of $75,000
Buy from Amazon
Affiliate Banners
Affiliate Marketing
“That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”
“After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”
Video Training Course
Webinar
Book
Strategy #3 Content Monetization
AdWords / Affiliate / Banner
• AdSense • Affiliate Banners and Links• Direct Ad Sales• Pay Per Post/Tweet• Monetize a List
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
1,900 Respondents
Commonly used Social Media…
YouTube is the #2 Search Engine
YouTube is the #3 Website (Alexa)
#4 Video!
http://www.youtube.com/watch?v=LDyvcM0gcVs
How-To Videos
AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
Strategy #4 Video
• Huge opportunity gap!• Entertain, engage, consistent• Product Demo, How-tos• Optimize with keywords in
channel and video, links, comments, ratings
Photo Credit Flickr: avlxyz
#5 Facebook Advertising
Lucas HerscoviciVice President,
Digital Marketing Anheuser-Busch
Photo Credit Flickr: avlxyz
#5 Facebook Advertising
Photo Credit Flickr: avlxyz
Working with Datalogix, Bud Light found that the campaign resulted in a 3.3% sales lift and a 6x
ROAS return on advertising spend
#5 Facebook Advertising
Photo Credit Flickr: avlxyz
Made in America Event Radio vs. Facebook Facebook = 12x more RSVP’s and 4x more
attendees
Facebook Advertising
Likeographics
Same Landing Page For 2 Campaigns.
Google CPA $24.42Facebook CPA $6.02
$$$
successvideo
#5 Facebook Advertising
•“Likeographics”•Use the most engaging
content for promoted posts/sponsored stories
•Need conversion tracking Google Analytics URL Builder
#6 Podcasts
#6 Podcasts
#6 Podcasts
Strategy #7 Apps!
Strategy #7 App-etizers
• Make it easier to use Social• Make it easier to get your content• Make it fun!
Strategy #8 Promote your Product or Services
Healthy Mouth, Healthy Sex!How your oral health affects your sex life
Strategy #8 Promote your Product
• Free Content• Stair Stepping• Active Engagement
Strategy #9 The Britney Spears Strategy
.Org
Cascade Content
My 100% ‘no time’ guarantee
@JayBerkowitz
JayBerkowitz.com
Making Social Media Make Money
1. Make Lots of Friends2. A picture is worth 1,000 clicks!3. Content Monetization4. Video!5. Facebook!6. Podcasts7. Apps8. Promote Your Product 9. Cascade Content!10.The Britney Spears Strategy• 100% No Time Guarantee
• Take the first step – 1 thing tonight!• Be my friend! Linked In, Twitter
@jayberkowitz• Ten Golden Rules – 4 S’s Strategy,
Search, Social Media, Speaking• f/u• Q&A
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Jay@TenGoldenRules.com
Making Social Media Make Money
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