Mobile Web Summit 2.0, 4th June 2009

Leveraging the benefits of enhanced communication with an audienceMaking people happy, for fun and profit

Engagement goes by many names and covers many activities. I’m not going to talk

about most of them today.

I’m going to talk about Sudoku, paranormal detectives,

and the trombone

League tables as loyalty driver

Simplest possible mechanic gives 18% response

Non-entrants average 2.97 plays

League participants average 7.48 plays- 1.98 plays before first league entry, but 5.59 after

Most Haunted Live: usage patterns

4500 participants , 91.72% opt-in with name and location

Average session length of 18.7 minutes

Everyone likes to play

Where am I going with all this?

Opportunity lies beyond SMS, in applications

People want to be part of something bigger

Mobile Web Summit 2.0, 4th June 2009

Thank you.

I’ve been Tom.Hume@futureplatforms.com