Post on 21-Mar-2017
MAKING EVENTS
BUZZ-WORTHYPresented by Rachel Siah Co-founder of BRCKTS
@BRCKTSSG rachel@brckts.com
a digital storytelling collective
National Day Parade 2015
What am I not?
What am I not?
what I have learned about social media
it’s not about
“COMMUNITY”
“COMMUNITY”
real-time voice Global connectedness
the internet culture: 1-9-90
1%
19
9%
20
90%
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1% 9% 90%
TIME ACCESS ENTERTAINMENT
social currency: does it make them look good?
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conformity: What is everyone else doing?
Triggers: how are they reminded of you?
a digital storytelling collective
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emotions: strong emotions = sharing
stories: How can you be part of their story?
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master the art of social media engagement | 1
Creativity
viral marketing
1. the 1-9-90 rule 2. social currency 3. conformity 4. triggers 5. emotions 6. stories
MAKING EVENTS
BUZZ-WORTHYPresented by Rachel Siah Co-founder of BRCKTS
@BRCKTSSG rachel@brckts.com