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Panelists: @zachmangum @dennisyu @douglaskarr & @pauldunay

Our Speakers

#smtlive

Douglas Karr is the author of Corporate Blogging for Dummies, Chief Blogger/Founder of theMarketing Technology Blog, CEO of DK New Media and Public Speaker. DK New Media is an inbound marketing agency that works with organizations who wish to leverage online strategies to build inbound marketing efforts using new media strategies, including search and social media. Douglas is a proud Navy Veteran, serving honorably in Desert Shield and Desert Storm. His Agency is a certified Veteran-owned Small Business. @douglaskarr

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books. Connect with Paul on his blog Marketing Darwinism or Twitter feed @pauldunay

Zach Mangum cofounded GroSocial in 2010 and served as its CEO from inception up until the company was acquired by Infusionsoft in 2012. Zach has provided social media marketing services, technology, and consulting to thousands of businesses worldwide with a particular emphasis and specialty in helping small businesses and startups. Prior to his involvement with GroSocial Zach consulted startups and other small business owners as a director at Lendio, a Utah-based startup that connects businesses with financing sources. @zachmagnum

Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. Yu has also counseled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. @dennisyu

FacebookThe Largest Marketplace in the World

Douglas Karr @mktgtechbloghttp://www.marketingtechblog

Facebook is the

#1 Mobile

Application

http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/

Douglas Karr @mktgtechbloghttp://www.marketingtechblog

On Average, we spend

a lot of time on

Facebook

http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/

Douglas Karr @mktgtechbloghttp://www.marketingtechblog

Facebook accounts

for almost

half of all social

activity

http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/

Douglas Karr @mktgtechbloghttp://www.marketingtechblog

15% of Consumer

s use Facebook

to find LOCAL

businesses

http://www.mobilemarketingwatch.com/infographic-what-you-need-to-know-about-facebook-mobile-ads-31997/

Douglas Karr @mktgtechbloghttp://www.marketingtechblog

What Motivates Facebook Users to “Like” Companies?

• 40% - to receive discounts• 39% - to show support• 36% - to get a “freebie”• 34% - to stay informed• 33% - to get updates on future products• 30% - to get updates on upcoming sales• 29% - for fun and entertainment• 25% - to get access to exclusive content• 22% - someone recommended it to me• 21% - to learn more about the company• 13% - for education about company topics• 13% - to interact (share ideas, provide feedback)

Source: ExactTarget/Balihoo

Douglas Karr @mktgtechbloghttp://www.marketingtechblog

12Facebook is an addicti on Photo byStewart Quealy

@dennisyu

13

“Don’t you see that the whole aim of Newspeak is to narrow the

range of thought? In the end we shall make thoughtcrime literally

impossible, because there will be no words in which to express it.

Every concept that can ever be needed, will be expressed by exactly

one word, with its meaning rigidly defined and all its subsidiary

meanings rubbed out and forgotten. … Every year fewer and fewer

words, and the range of consciousness always a little smaller.

- George Orwell, 1984

@dennisyu

14

What is the conversation around your brand?Are you giving credit to social, display, and other demand generation channels?

@dennisyu

15

Leverage the people who love youin the real world

@dennisyu

16

H o l l y w o o d i s a s k i n g :

“Is Facebook worth it?”

Read the LA Times article here.@dennisyu

17

We analyzed 9 billion page posts over a 60-day period before and after the change.

@dennisyu

18@dennisyu

72% of movies and network TV shows have experienced a drop in the number of people who see their posts.

19@dennisyu

23% of the biggest studio pages sawa reduction in “engaged” users.

20@dennisyu

The largest pages lost 45% of their traffic,followed by 36% for medium sized pages.

21Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads

Break Through EdgeRank Organically

@dennisyu

22

EdgeRank suppresses 99.8% of wall posts

The Wall Doesn’t Reach Fans

@dennisyu

23

What we know for sure:Running ads gives an organic algorithmic boost…

@dennisyu

24

By increasing the organic and viral components.

@dennisyu

25

Marketi ng has fundamentally shift ed

@dennisyu

ROI

Awareness: Amplify what actually works on social media to engage fans.Engagement: Once your users are engaged, collect emails to increase conversions.Conversion: Increase social visits to your website, to increase sales.

26

Social media is at the top of the funnel. Align your messaging with the levels of engagement along the way.

@dennisyu

27

3 Part Amplification Tied to Your Goals

@dennisyu

28

The Viral Cycle

@dennisyu

29

Ads, Apps, Analytics

@dennisyu

30

Marketers have unprecedented capabilities in targeting & measurement

@dennisyu

31

8,340 people who live in the United States who live in Texas age 16 and older who are female who like #LeAnn Rimes

@dennisyu

12,679,180 people who live in the United States who live in Texas age 16 and older

11,120 people who live in the United States who live in Texas age 16 and older who like #LeAnn Rimes

720 people who live in the United States who live in Texas age 16 and older who are female who like #LeAnn Rimes who are in the category Small

Business Owners

Put your Facebook Sponsored Stories on Steroids

@dennisyu 32

Engage and convert your fans

33@dennisyu

Optimize ads to get the Cost Per Lead under a dollar

34

Page Posts Drive Conversions

@dennisyu

35

B2B Marketing Is Facebook's Best Kept Secret

@dennisyu

36

Target people by the companies they work forDental Equipment Manufacturer:

Software Technology Start-Up

@dennisyu

And by job title.

37@dennisyu

38

70,300 people who live in the United States who live in Garland, TX age 18 and older

40 people who live in the United States who live in Garland, TX age 18 and older who work at Raytheon

@dennisyu

Workplace targeting is the most unparalleled feature Facebook marketers have at their fingertips.

39

Go search Facebook for “Results Oriented Web”.

@dennisyu

40

Let the CAT out!

@dennisyu

A special offer from GroSocial

You will get an email with more information about this offer shortly.In the meantime, if you have any questions, please contact: support@grosocial.com

Generate meaningful engagement and leads through social media marketing.

As a quick summary, the Social Media Kickstart package includes 3

consulting sessions with one of our social media strategists who will be

covering the following topics with you:

You’ll also get a custom designed Facebook Tab for your business’s page.

https://www.grosocial.com/pages/socialmediatoday

Join us next week…

#smtlive

LinkedIn for the Small Business: A Pro Course on the Professional's Network

http://socialmediatoday.com/linkedin-small-business-webinar