@ekaterina

Make Your Marketing Memorable With Visual Storytelling

Ekaterina Walter

Global Evangelist, Sprinklr

@ekaterina

@ekaterina@Ekaterina

@ekaterina

@ekaterina

@ekaterina

@ekaterina@Ekaterina

Thinking in pictures is our nature. Our verbal mind does not work without our visual mind.

@ekaterina

A picture is worth a thousand words

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Images speak to the heart

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Images transcend cultures and languages

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They speak louder than words

@ekaterina

208,300 photos are posted to Facebook

27,800 photos shared on Instagram

100 hour of video are uploaded to YouTube

Every Minute:

“Pics it or it didn’t happen”

@ekaterina

Average modern adult attention span is between 2.8 and 8

seconds.

94% more total views attracted by content containing

compelling images than without.

Viewers spend 100% more time on web pages with videos.

14% increase in page views is seen when press releases contain

a photograph. 48% when both photographs and videos are

included.

Viewers are 85% more likely to purchase a product after

watching a product video

Marketers’ Why?

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In the age of infobesity, visual storytelling is

a solution to leaving your own footprint on the hearts of others.

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Stay on Brand

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Think Creatively

Using cartoons increases newsletter

open rate to 45%vs. industry average

of 5-8%

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Drive traffic with Pinterest

Sephora’s Pinterestfollowers spend 15X

more than their Facebook fans

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Use Infographics

Publishers who use infographics grow in traffic an ave of

12% more than those who don’t

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Get more leads with Slideshare

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Add Value

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1Customize for every platform

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1Customize for every platform

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CGive a behind-the-scenes peek

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1Find Fun Occasions to Celebrate

Punchbowl.comHolidayinsights.com

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CFind Ways to Add Humor

H&R Block:http://www.hipster

taxcrisis.com

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CFind Ways to Add Humor

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Video Response is Powerful

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Make Marketing Personal

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@ekaterina

Relevancy Has a Deadline

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@ekaterina

@ekaterina

So…

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@ekaterina

So… I ask you this…

@ekaterina

What are you company’s best assets?

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Are you ready to push boundaries with your content strategy?

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And in the process inspire… and maybe entertain… others?

@ekaterina

@ekaterina

Don’t just create marketing campaigns.Build Tribes! Inspire Movements!

Thank You

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