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DOMINIC CUSHNAN
FOR BEGINNERS
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> Keeps your list of subscribers up to date (subscribe and unsubscribe)
> Allows you to send personalized emails to everyone on your list
> Shows you who opened, whether they clicked your links
What MailChimp does
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> Comply with CASL
> Nurture relationships by keeping in touch
> Stay top of mind with your prospects
> Provide valuable information to build Know, Like, Trust
> Evaluate what’s working (or not working)
> Save time by automating the process
What MailChimp helps you do
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MailChimp.com
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It’s free!
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Double opt-in sign-up
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Or add manually
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CASL contact info
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Send emails!(Campaign = Email)
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Email templates
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Personalize your emails
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Schedule emails
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Reports –opens, clicks, who’s reading
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Setting up your account
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Setting up your account
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Setting up your account
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Setting up your account
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Setting up your accountMailChimp will include this information on all your emails (CASL friendly!)
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How to create a list
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How to create a list
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How to create a list
Will be seen by your subscribers
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How to create a list
Your “reply to” email
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How to create a list
Tip: put your newsletter or company name here – as well as your own name
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How to create a list
Clarity = not being reported as spam
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How to create a list
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How to set it up
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How to set it up
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How to set it up
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How to set it up
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How to set it upAdd a description to encourage signing up
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How to set it upThe link to your sign up form: via email (signature)
link to it from your website promote via social media
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How to set it upYour sign up form!
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How to set it upIf you want to embed on your website, you can get the code here: