MahindraKhiladi No. 1

Integrated Initiative using ATL/BTL

Objective

Backing the Heroes of India by Shaping Future Olympic Players

StrategyBring Together the 3 Three Key Stakeholders

M&M Tractors

Youth

Agriculture

Rural Sports– A Networking of

Youth & SportsFor Long Term Seeping

of Agriculture

ApproachAn Initiative to Call out

the Sportsperson in Rural Youth

• Evoking the Sports spirit (Passion)

• Showing the Progressive Path (Passion & Living)

Exposing the Young generation to the global peripheral

From Villages to Olympics

Mahindra Khiladi No.1

2010

2011

2012

Village level

District level

State level

Integration of ATL & BTL Mediums

Building the Grandeur of the Initiative

for Amplified Impact

Print MediaAssociation with Sports Association - Nehru Yuva Kendra Sangathan

Association with Local Youth Bodies -

Swatantra Yuva Mandal

District Level Authorities RepresentationPre-Publicity

Mobile Miking

One on One InvitationVisibility Drives

Registration Counters

OOH Media

ResultEmpowered

YouthRural Sports Development

M&M’s Bond with

the TG