A Victory for StorytellingA Victory for Storytelling::Nicolas Sarkozy and BarackNicolas Sarkozy and BarackObama parallel pathsObama parallel paths,, 20072007--20082008

Philippe J. MaarekProfessor @ University Paris Est - UPEC

Communication techniquesCommunication techniques:: a common triumph ofa common triumph ofpolitical marketing and communicationpolitical marketing and communication

An equal practice of modern marketing techniques Glocalization well understood: in search of proximity

Bringing into play personalization towardsBringing into play personalization towardsstorytellingstorytelling

A similar extensive personalization: from the candidatesintimacy to their physical bodies

Storytelling at its best

Communication techniquesCommunication techniques:: aacommon triumph of politicalcommon triumph of politicalmarketing and communicationmarketing and communication

An equal practice of modern marketingtechniques

Triangulation Internet

Communication techniquesCommunication techniques:: aacommon triumph of politicalcommon triumph of politicalmarketing and communicationmarketing and communication

An equal practice of modern marketingtechniques

Triangulation Internet

Glocalization well understood: In search ofproximity

Obama’s Grassroots campaign Sarkozy and the workers

Bringing into playBringing into playpersonalization towardspersonalization towardsstorytellingstorytelling

A similar extensive personalization: from thecandidates intimacy to their physical bodies

The candidates private sphere part of the campaign

Bringing into playBringing into playpersonalization towardspersonalization towardsstorytellingstorytelling

A similar extensive personalization: from thecandidates intimacy to their physical bodies

The candidates private sphere part of the campaign The candidates bodies as a communication tool

Bringing into playBringing into playpersonalization towardspersonalization towardsstorytellingstorytelling

A similar extensive personalization: from thecandidates intimacy to their physical bodies

The candidates private sphere part of the campaign The candidates bodies as a communication tool

Storytelling at its best Parallel personal histories Similar tools of storytelling

A Victory for StorytellingA Victory for Storytelling::Nicolas Sarkozy and BarackNicolas Sarkozy and BarackObama parallel pathsObama parallel paths,, 20072007--20082008

Philippe J. MaarekProfessor @ University Paris Est - UPEC