mobile

then, now, next

jonathan macdonald this fluid world

this fluid world

operators ‘owning’ personal information

then

this fluid world

over the top players ‘owning’ personal information

now

this fluid world

people owning their own personal

information

next

this fluid world

phone companies as

primary communication

service providers

then

this fluid world

ISPs as primary communication service providers

now

this fluid world

realisation its actually all about every single one of us

next

this fluid world

restricted portals as forced destinations

then

mass web usage as primary application of internet

this fluid world

now

this fluid world

applications as primary internet usage affecting communication and…everything else

next

this fluid world

dual-purpose, button push, functional

then

this fluid world multi-purpose, touch-screen, functional and recreational

now

this fluid world

converged, augmented, virtual and central to…everything else

next

this fluid world predictable revenue from retail purchase models

then

this fluid world

advertising funded products and services… oh, and ‘freemium’

now

this fluid world

realisation that creation of value is the only assurance of

spend

next

this fluid world

final thought

this fluid world

the divide between us and the stuff

we need - has, does and

always will present the greatest opportunities

jonathan macdonald

jonathan@thisfluidworld.com

thisfluidworld.com

@jmacdonald

jonathanmacdonald.com

linkedin.com/in/jonathanmacdonald this fluid world