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Consumer Web DesignOr: How I Learned to Stop Worrying and Love

the Ambiguity

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Five questions you may have asked

yourselves…

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Web design is a mature, commodity

industry.

This isn’t 1994. Why address it?

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Let me guess, I should be on Twitter?

Oprah already told me that.

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There are as many failures in

integrating social media to corporate

websites as there are successes.

What’s the business case?

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Social media is PR’s job, not the

company website’s, right?

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Are you going to name drop a bunch

in this presentation?

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Cosmetic

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Structural

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Semantic

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Design by metaphor

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μεταφορά

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Lets look at some designs.

Which one is better?

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Page

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Results?

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PAGE A PAGE B PAGE C

% of traffic 34% 33% 33%

New Sales 244 282 114

Change N/A 15.57% -53.28%

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“Data eventually becomes a crutch for every

decision, paralyzing the company and preventing it

from making any daring design decisions,”

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Searchability

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Second only to email, the most popular

activity for U.S. Internet users is search—

an estimated 40% of them are using the

Web to make product or service

purchases.

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Consumers are five times more likely to

purchase products or services after finding

a web site through a search engine than

through a banner advertisement.

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Over half of all Internet users never go

past the first two pages of search results.

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Tim O’Reilly

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Tim O’Reilly

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Since the mid-1990s,

companies and organizations

have focused exclusively on

driving traffic to their Web

sites. Now, many are

recognizing that their

properties are no longer the

center of gravity. Instead,

they are beginning to

understand that it's equally

important to monitor and

elevate the credible content

about them on other sites

Steve Rubel

Director Of Insights,

Edelman

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http://www.marketingcharts.com/interactive/average-american-surfed-2554-pages-in-march-8743/

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http://www.marketingcharts.com/interactive/average-american-surfed-2554-pages-in-march-8743/

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The news is still big.

It's the newspapers that got small.

Roger Ebert, November 26, 2008

http://blogs.suntimes.com/ebert/2008/11/death_to_film_critics_long_liv.html

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We need to stop thinking about the

future of publishing and think

instead about the future of reading.

Clive Thompson,

Wired Magazine, 05.22.09

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TV isn’t TV anymore.

It’s just the largest screen in the house

Fred Wilson, May 25 2009

http://fredwilson.vc/post/112915654/tv-isnt-tv-anymore-its-just-the-largest-screen

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Summary

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Is all this inevitable?

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New improvements are over

valued in the short term and under

valued in the long term

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Search will be a seen as a

method of user interface

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The greater your reach and

frequency for a qualified audience

the more effective you will be

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Step 1:

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Step 1: Talk to Eric

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Mark Sanders

Director of Interactive Services and Digital Strategy

msanders@g2.com

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