Post on 01-Nov-2014
description
How Does Social Media
Revolutionize Talent Acquisition?
Jessica Lagala Young
TMP Worldwide
Social Media Use In Recruitment
Five Trends:
1. Personalization
2. Transparency
3. Not Just HR
4. Marketing
5. Sharing
How to get Started
Social Media Use In Recruitment
Five Trends:
1. Personalization
2. Transparency
3. Not Just HR
4. Marketing
5. Sharing
How to get Started
But first some Statistics…..
• 1 billion Facebook global profiles
• U.S. Internet users spend more time on Facebook than any other web brand
• Twitter has over 200 million active global users
• Google+ has over 135 million active users
• LinkedIn has 200 million global profiles
• YouTube is the 2nd largest search engine after Google
• Pinterest reached 10 million users faster than any other standalone site in U.S.
history
Source: WSJ Jan 2012, PCMag & Morrison Foerster Dec 2012
• 18.4 million Americans said Facebook got them their job
• 8 million Americans said Twitter got them their job
• 10.2 million Americans said LinkedIn got them their job
Source: Bullhorn Media 2012
Social Media and Finding Jobs
What Companies Are Doing
Source: CareerEnlightenment.com 2011
RemarkableHire 2012
Of companies surveyed:
• 45% use Twitter to Find Talent
• 80% use LinkedIn
• 50% use Facebook
50% of companies plan to invest more in
social recruiting
Up from 89% in 2011 and 83% in 2010
Source: Jobvite (2012)
Source: Jobvite (2012)
Source: Jobvite (2012)
1. Personalization
• Connecting with candidates and employees
• Creating communities
• Having conversations
Personalization
Engage Employees on Pinterest
• Rocket Clicks: Get to know the staff – Introductions
• Red Door: Share perfect Office Visions
Job Matching with Social Profiles
2. Transparency
• Less stuffy look at your organization
• Breaking down barriers
• Using blogs
• SlideShare
YouTube
• Second Largest Search Engine
• Show culture instead of writing about it
• Testimonials
• Work-Life Balance
• Company activities
A Look Inside - No Matter What!
• The work environment & Job Description visually
• Hashtags
• Links
Want to eat #lunch with me? #work at tmp
http://jobsattmp.com/new-york-jobs
Our new conference room for the bigwigs
- #work at tmp
http://jobsattmp.com/new-york-jobs
Pinterest ExamplesProject manage THIS! #job - #work at tmp
http://jobsattmp.com/new-york-jobs
SlideShare
Overview
• Share/view presentations on any topic
• Largest professional “Sharing site”
• 50,000 slideshows uploaded weekly
• Average time on site – 8 minutes
• 28 million unique visitors per month
How to Use
• Showcase company expertise on topics
• Show internal thinking
• Marketing materials
• Share content virally
• SEO
• LinkedIn Integration
3. Not Just HR
• All kinds of referrals & sources
• Influencers on Brand
• Social ERPs
Even with so less experience,
they gave me a fair chance to
express my ideas.
- Given a lot of opportunities to
grow myself both technical and
non-technical.
- Flexible hours, very
appreciative management.
Low pace of innovation and
creative development
There‟s a Conversation Happening
XYZ has such great
potential but they are too
slow to adapt and change.
The career path is very
limited or non-existent.
Outside hires are treated
better.
Good work culture
and environment.
Influencers
• Who is talking about you?
• Who is leading the discussion about your product/technology/industry?
Showcase EVP
Use your employees!
• Develop a social media policy (rules)
• Develop a social media guide (tips and suggestions)
• Encourage uploads
• Ask questions
• Share networks and connect with employees
• Employee Referral Programs – with a social component
4. Marketing
• What are the monthly priorities in Marketing?
• Create Themes
• Employer Brand showcase
• Who is creating what is out there?
• Content Sourcing
Content Sourcing
• Calendar – Partner with Marketing for messaging
• Listen - What is being said, respond appropriately
• Measure – What kind of posts are successful?
8am
Share Job
2pm
Post Photo
Work
Accomplishment
8am
Share Job
Event
Announcement
2pm
Share Content
2pm
Share News story
2pm
In the Community
Employee Shout
Out2pm
Share News story
1pm
Job Seeker Tip
2pm
Office Highlight
8am
Share News story
Work
Accomplishment
Event
Announcement
4pm
Share Job
2pm
Share Job
8am
Share News story
2pm
Share News story
2pm
Post Photo
2pm
Office Highlight
9am
Share Job
Employee Shout
Out
2pm
Share News story
2pm
Office Highlight
2pm
Comment
2pm
Comment
2pm
Comment
2pm
Comment
Employee Shout
Out
Regular Posting
Share Job
Post Photo
Work Accomplishment
Share Job
Event Announcement
Share Content
Share News story
In the Community Employee Shout Out
Share News story Job Seeker Tip
Office Highlight
Share News story
Work AccomplishmentEvent Announcement
Share JobShare Job
Share News story
Share News story
Post PhotoOffice Highlight Share Job
Employee Shout Out
Share News story Comment
Comment
Comment
Comment Employee Shout Out
Industry NewsComment
Share News story
Industry News
Share Job
Dedicated Posting
5. Sharing
• Pushing out the Employee Value Proposition
• Work-Life Balance
• Viral Campaigns
• Referrals
Literally SHARE
Share buttons are Free!
• Benefits page
• Each job posting
• Company awards, events & news
• Mobile Career site
Enticing „Shareable‟ Content
Use site Features
•Star and Hide Stories
•Milestones
•Pinned posts
•Hide content of lesser quality
•Reduce clutter
•Can Drive to Tab Content
•Larger Stories
•Expanded Photo/Video/Link view
Larger Stories
Starred Stories
Milestones
Now What?
A Social Recruitment Strategy
• Is a marathon not a sprint – needs long term commitment
• Integrates with other parts of your recruitment strategy: career site, employee
referral program, media plan, etc.
• Requirements: Resources, time, technology, planning and measurement
• Must be Measured
Considerations for Getting Started
• Establishing and communicating Social Media Policy
• Establishing and defining organizational objectives and goals
• Understanding target audiences using social media
• Crafting the game plan & deciding on platforms
• Train and generate awareness among key stakeholder groups
• Content, Content, Content
• Execution & Monitoring
• Metrics and ROI
Personal
Referrals
Professional
Active Seekers, Higher Level
Interest
Current, Hourly
SEO
Male, Students/Tech
Visual
Female
Choose the social platforms that best fit your strategy:
Start With Your Social Media Policy
and
Consider the Five Trends…
Personalization
Transparency
Not Just HR
Marketing
Sharing
Job Seekers are looking more and more for how a company or job fits in their life:
• Career Growth
• Work-life balance
• Fun & friendly
For Example:
• Images of the office and fun events on Pinterest, Facebook, Twitter
• Augmented reality apps about what is inside the office/campus
• Maps showing gyms, daycare and public transportation nearby
• Custom “fit finders” to match jobs to user‟s personal history and attributes
Showcasing Culture is Key – Social Media can do that!
• Make it Appealing
• Personalize it
• Consider its Viral potential
Summary: Recruitment Storytelling
Social Media allows for conversations on a personal level. It can help
showcase a company inside and out – with full transparency. When
speaking to candidates all aspects of the organization can now be seen and
heard – it is no longer just HR’s voice.
Collaboration with Marketing can help develop social content and help
create a robust EVP that employees and non-employees want to
share.
Thank You!
Jessica Lagala Young
jessica.young@tmp.com
Twitter: @JArdonLa