Post on 15-Aug-2015
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Your Direct Access to World's Largest Luxury Consumers Market
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174 million Chinese tourists are tipped to spend $264 billion by 2019 — Bank of america merrill lynch
World’s Biggest Walking Wallets
The Chinese are
—BloomBerg Business 2015
The Chinese are the world’s biggest consumers of luxury goods. 7 out of 10 goods bought by Chinese now being bought overseas
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Media ConsumptionChinese luxury Consumer
Internet
53%
Word of Mouth
35%
News publications
43%
Magazine
33%— Hurun CHinese luxury Consumer survey 2014
Chinese HNWIs use the internet 6.5 days every week, and use other media approximately 2 - 3 days a week
are onlIne every day
91%
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World’s Biggest Appetite for Luxury Watches and Jewelry
Chinese
Gifting is a primary reason for shoppingWatches - most popular gift for menJewelry - most popualr gift for women
— Hurun Luxury CHinese traveLer survey 2015
—World Watch report 201420% of all global searches for luxury watches originated in China
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ProfileThe Travelling luxury Chinese Consumer
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Millennials, or 25 - 34 year olds, are expected to make up the bulk of Chinese tourists at 35%, followed by 15- to 24- year olds accounting for around 27%.
—BloomBerg Business
—China Luxury advisors
2015 will be the year that the individual Chinese tourist becomes more important to brands and retailers than their group-travel counterpart
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Luxury Goods OverseasChinese buying
25% of luxury goods spending in the UK35% in Italy40% in France
Chinese travelers account for:
US Expects 3.1 million Chinese visitors annually
France wants to welcome 1.8 million Chinese tourists every year
Australia expects to attract 800,000 Chinese tourists every year
UK aims to attract 650,000 Chinese visitors annually
Chinese visitors spend an average of $7,000 per person
—Economist, 2015
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Wealthy Chinese moving overseas
Biggest Wealth migration
of our time
—Hurun report
52% of wealthy Chinese ranked U.S. as their top immigration destination
—Business insider
Over 70% of China’s riches have either emigrated or are on the way to emigrate.
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WhaT Type of media aTTraCTs
Chinese Luxury Travellers
Overseas Chinese media free from state control
Uncensored and trustworthy information
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OneBIllIONad IMprESSIONS
MONtHlypaGE vIEWS
MONtHlyUNIqUE vISItOrS
MONtHlyNEWSpapErS
prINtEd WEEkly
COUNtrIES laNGUaGES
200MIllION
25MIllION
1.6MIllION
35 21
www.EpochMediaGroup.com
World’s no. 1 media
for luxury Chinese Consumers
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World’s largest and most influential Chinese-language media.
We deliver what Chinese tourists and wealthy Chinese
immigrants need — independent quality news from inside
China and around the world, as well as captivating contents
that enrich their lives.
Widely distributed in 35 countries
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www.EpochMediaGroup.com11
Epoch Digital NetworkThe most efficient platform to directly connect with Chinese tourists before they arrive
Global FootprInt
United States
2.5 mmOnline Uniques, Chinese
16 mmpage-views, Chinese
6 mmOnline Uniques, English
12 mmpage-views, English
of our visitors are from Mainland China accessing Ntd/Epoch properties via anti-censorship software using GIF / vpaN
of our Mainland Chinese traffic are from people in powerful positions who do not need to use vpN to access our properties
67% apprOxIMatEly
7%
OneBIllION
ad IMprESSIONS MONtHly paGE vIEWS MONtHly
200MIllION
UNIqUE vISItOrS MONtHly
25MIllION
Mainland China
5.6 mmOnline Uniques
77 mmpage-views
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Luxury Magazines
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US NEW yOrk. la, SF, laS vEGaS
CAnADA tOrONtO, vaNCOUvEr
eUROPearIS, lONdON, BErlIN, StOCkHOlM
AUSTRALIASydNEy
Chinese
luxury content for Chinese travelers
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Luxury BrANDiNG ThrOuGh AuThENTiC ChiNEsE CuLTurE
shen yun
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reviving 5000 years of civilization
Epoch Media Group is the founding media sponsor of Shen Yun’s annual world tour
‘Exquisitely Beautiful’ - Cate Blanchett
‘Thank you so much for bringing Shen Yun to us here in London” - Princess Michael of Kent
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DigitalCampaignOct - December2 aD Designs in Flash
Superior click through rate: 0.37%EPOCHTIEMS.COM & NTDTV.COM
Case sTudy
verTu
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Chinese New yearCampaign
Print aDVertisingeDitOrialeVents
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Case sTudy
max mara
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CAsE sTuDy
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We sold a Chinese Qing Dynasty bed for $1 million US dollars to a
reader of your magazine as a direct result of advertising with you. The
buyer saw the advertising and flew to Dallas and bought the bed. All the
items we advertised in that ad are sold to Chinese collectors.
–Scott ShufordDallas Auction
Your Magazine has brought us many Chinese customers consistently;
it has played an important role in bringing Chinese travelers to our store.
They are our important watch buyers. These Chinese customers told us
that they found our store after reading the magazine they got from their
hotel. This is why we are excited to continue our partnership with your
magazine.
–Calvin Xu William Barthman
“
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What We do
CUltUral INSIGHtS aNd MarkEt rESEarCH
plaNNIBG aCrOSS dIGItal, prINt, tv
EvENtS
meDIAadvISOry
COnTenTMarkEtING
PR
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CHIneSemARkeT
CONSUltINGCrEatIvE, dESIGN, aNd
prOdUCtION WOrk
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Pamela Tsai
Global Luxury Chinese Market
Epoch Media Group229 W 28th Street, Suite 700
New York, NY 10001Email: pamela.tsai@epochtimes.com
Office: +(1) 212-378-6775Mobile: + (1) 917-575-6452
Contact us
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