Your reputation is now digital.

Anyone, anywhere can find you.

Build Your Online Presence • Due diligence starts with search engines• Control your search results and own your online 'namespace'• Leverage websites, optimized content, executive profiles and

social media

Grow Your Digital Footprint • Elevate your fund's profile to increase AUM• Define your identity and how investors, employees and partners

view you online• Distribute strategic targeted content to promote your business

and objectives

Protect Your Reputation • Develop a digital crisis communications plan with reactive

content strategy• Suppress negative articles from the first page of search results• Dynamically manage search engine optimization to counter

threats

The first step in due diligence is an online search.

1 BENCHMARK

- Analyze search results, content

and existing digital footprint to

set benchmark rankings

- Evaluate individual search

results for authority, accuracy

and sentiment

Lumentus

2 DEVELOP &

IMPLEMENT

- Build the road map for

managing and improving your

digital reputation

- Leverage digital assets to

create a comprehensive

integrated communications

plan

www.lumentus.com

3 MONITOR, MEASURE

& MAINTAIN

- Track progress of implemented

communications plan

- Monitor for any negative stories,

allowing for frequent

adjustments to the online

reputation program

Christina Bertinelli

Senior Partner

cbertinelli@lumentus.com

212-235-0256

Digital & Online Reputation Management

Christina BertinelliSenior Partner

cbertinelli@lumentus.com212-235-0256

www.lumentus.com

Lumentus is a full-service, strategic communications firm, specializing in providing "Digital Reputation Management" services to the financial services industries, including hedge funds and private equity firms. As search engines such as Google, Yahoo and Bing have become the front door to every business, we create or strengthen online profiles for marketing purposes and for defensive reasons in the event of negative news, such as lawsuits or executive departures.

We are often called on to restore a firm's online reputation after a major negative event or crisis. Deeply experienced in journalism, public relations, technologDeeply experienced in journalism, public relations, technology, and social media, we ensure our clients' online and social media profiles are current, their websites are properly optimized and third-party services listings are accurate and current. Based in New York, Lumentus' management all had previously founded or managed public and private businesses and work well with senior managers and outside advisors, such as law firms.

Managing an online reputation doesManaging an online reputation doesn't mean Lumentus or any consulting firm can prevent negative headlines from the news or from search results. No firm or executive is perfect and issues may arise but a story from five years ago shouldn't be the first headline a potential investor reads. Dynamically managing digital reputations means those potentially damaging stories no longer define a firm or its executives.

Digital reputation management is part art, part science. When successfully implemented it can ensure your company's stellar performance owns the spotlight.