Lucifair Franchise Marketing

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Lucifair Franchise Marketing

Transcript of Lucifair Franchise Marketing

ABOUT US…

Founder’s Quote

“I would like to thank you for your time to read through our short company presentation. I am

pleased to introduce you our company, our believes as well as our brand “Lucifair”.

We are proud of designing and creating elegant clothes, which make all our beloved ones feel unique and desirable! And we are thrilled, passing over the “Lucifair” lifestyle to our new partners or franchisees.

Adopting this lifestyle is part of the complete cooperation package we planned especially for you, our new partner.

Looking back, we see the path through time, the success story which is the result of the personal investment made by Angloupas Family and all our associates. It is thanks to these people, that I promise substantial focused effort for further growth, that will make us all grateful to work for “Lucifair.”

Angloupas Group of Companies has been established in 1976 by Mr. Nick Angloupas, the current President & Managing Director of the group in Athens, which is still home of its headquarters. Our activities include the design, manufacture, wholesale as well as retail operations of ladies’ clothes, under the brand labels of “Lucifair”, “Mia” and Linea Imports SA, specialized in importing and distributing international brand clothes ( more than 30 brands) having gained a major share in the Greek market is also a substantial part of the Group.

Lucifair has been leading the woman clothes industry with its creative and authentic collections and today it is meeting with fashion enthusiasts via its 25stores.

Lucifair which has been the brand for stylish women, marks the difference with its high-quality designs.

Company’s Profile

Today, our stores can be found in prime locations in more than 10 cities in Europe and Middle East and our working team consists of more than 150 people, who

constantly work on keeping us to the top of our customers’ mind and heart!

Company Key Facts Info

Country of Origin: Greece - EU

Date established: 1976

Franchising since: 2008

Type of company: S.A.

Company owned

units: 3

Franchise units: 10

Soft shops/corners: 11

Currently operating

in countries: Cyprus, Russia, Netherlands, Lebanon, Albania

Expansion: Worldwide

Network

Lucifair wants to be close to the modern woman all over the world, through a large organized network of stores and branded sales points.

Today, the Lucifair network includes:

– 24 Lucifair stores in more than 10 cities in 2 different countries

– 150 Wholesales Partners in more than 5 countries

Location of stores:

– central high-end locations, malls, high volume street markets, shopping malls.

In a few words, a sound network that

guarantees the market visibility of the brand and the front side.

We design, produce and distribute modern, luxurious, easy-to-wear, high quality and competitive priced women clothes and other ladies’ apparel for all women who have independent attitude and want to feel unique and desirable every second of the day.

We dress women who want to feel comfortable in their clothes, which emphasize their beauty, making them an object of admiration by men. Fashion trends, as they are released by the most important leaders in the fashion industry, are applied to the stylistic needs of the Lucifair woman.

Lucifair woman can express herself through her clothing, she can feel free, full of femininity, she can feel special!

What we do…

Our Philosophy

Lucifair stands for elegance - all day long, luxury, quality and modernity. A Lifestyle which combines business, comfort and pleasure! For the modern woman over twenty, who enjoys fashion and femininity at reasonable prices!

Lucifair collections are wearable seven days a week, targeting women with positive mood, full of elegance.

We design two collections per year, in which we present outstanding apparel for all hours and occasions, with such a special style that can only be found at a Lucifair store.

Our Vision

Our vision is to become the most profitable fashion enterprise and remain the leaders with an understanding of success in which the benefits and satisfaction of all employees, shareholders and customers, as well as the society and the environment complement each other.

At Lucifair we believe that the most enjoyable part of our work is the everyday reach of success.

Social Responsibility

Lucifair participates each year through fashion catwalks in at least four events, whose income are donated to charities, choosing to participate especially in those which deal with women and child abuse.

Code of Conduct Angloupas SA

• Preamble: The afore-mentioned company and its franchisees in various countries. These companies are aware of their ethical and social responsibility within the framework of their international business activity and, against this backdrop, have drawn up the following principles that, if not yet realized, are going to be implemented and developed in a sustainable cooperation with their business partners, franchisees and distributors. Against this backdrop, the companies declare the following:

• I. Basis: Compliance with the prevailing standards is based upon national legislation.

• II. Discrimination: We oppose discrimination based upon age, religion, race, social background, illness, disability, gender, faith or other personal qualities.

• III. Freedom of association: In consideration of the respective legal conditions we respect the freedom of association and the right to free collective bargaining.

• IV. Wage calculation: Within the framework of the payable wages we calculate on the basis of legal standards or standards obtained in wage agreements, customary at the location or within the industry in question. We aim at paying a socially acceptable wage covering the employee's costs of living.

• V. Working hours and job safety: We comply with statutory working hours and job safety standards. Wherever there are no such standards, we create conditions in cooperation with the local partners, franchisees, distributors that make for sufficient times of rest and job safety for employees.

• VI. Child and forced labor, violence: Child and forced labor are not tolerated. Regarding child labor, the Convention on the Rights of the Child of the United Nations shall apply unless national regulations provide for stricter provisions, which shall then prevail. Violence against employees, be it emotional, physical, sexual, verbal or of any similar kind, is not tolerated. Any contractual relations with suppliers and producers who tolerate such working methods shall be terminated forthwith.

• VII. Ecological responsibility : We advocate a responsible use of resources at the largest possible avoidance of effects that damage the environment. Hazardous substances are avoided as far as the state-of-the-art technology allows it. We work upon the development of working methods that save resources and are free of hazardous substances.

THE BRAND

Our brand is the result of a search for lean and original forms.

With Lucifair women, at ease with their body and living to their heart’s desire, express themselves freely.

We offer quality products, focused on design that make the body speak for itself.

Lucifair style expresses a fresh outlook for modern woman with its modern cuts and redefines “classic”.

Lucifair Brand

Trademarks & Logos

Natural & Confident…

Out of the Ordinary…

Refined & Dynamic…

Differentiating itself in all details…

Sophisticated…

OUR COLLECTIONS

Quality Control

During the entire production process, an internal quality control system is applied to secure that the final product is really worth the customer’s expectations.

We feel that the quality of our products is essential, differentiating us from our competition.

Ongoing market researches have shown that consumers rank Lucifair in a prominent position, due to quality, style and finesse.

Product Mix

• Our products are characterized by their style and the perfect relationship between perceived quality and price.

• At Lucifair, our daily concern is focused on total customer satisfaction, both through our products and our customer services. Our Collections include apparel for every occasion in a woman’s life.

• “Miss Lucifair” is the collection exclusively designed for young, modern women, “Lucifair” for everyday-long classic look and “Lucifair Collection” includes clothes for formal occasions.

10%

45%

45%

In Store Presence

Miss Lucifair

Lucifair

Lucifair Collection

• Formal Collection

– Dresses: € 80-250

– Blouses: € 40-80

– Skirts: € 30-90

– Trousers: € 30-90

– Shirts: € 30-90

– Jackets: € 70-200

– Overcoats: € 100-250

– Furs: € 500-2000

– Jaquettes: € 70-200

• Casual Collections

– Dresses: € 60-180

– Blouses: € 15-60

– Skirts: € 30-80

– Trousers: € 30-80

– Shirts: € 20-70

– Jackets: € 50-170

– Overcoats: € 80-200

– Jaquettes: € 50-170

– Jackets: € 60-200

Pricing

Packaging

OUR CUSTOMER

Our Customer

She is the one…

…with style!

She knows what she wants and how to get it!

…who likes to maintain her delicate and perfect elegance in her professional and private life...

Customer Demographics - Age

25 - 30 years old

30 - 40 years old

40 - 50 years old

50 - 60+ years old

MARKETING

Fashion Catalogues

Advertising

Advertising in all major magazines…

Advertising in all major magazines…

Advertising in all major magazines…

Advertising in all major magazines…

…always with impressive results!

Web Presence

Promotional Tools

Promotional stand

Promotional Tools

Head Office Angloupas Group

6 Kefallinias Str, 163 42 Helioupolis, Tel: 0030 210 9963010, Fax: 0030 210 9963017,

E-Mail: imports@angloupas.gr, Web: www.angloupas.gr

Information easyfranchise 108 Kountouriotou Str, 185 32, Piraeus Tel: 0030 210 4225424, Fax: 0030 210 4128382 E-Mail: international@easyfranchise.gr, Web: www.easyfranchise.gr