Do you know that RIGHT NOW

YOU ARE

LOSING SALES?

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Abandoned carts

Completed purchases

Every day about 60-70% of

online shoppers

abandon their carts

without completing

checkout.

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For lots of online shops it results in

a staggering amount of

LOST REVENUE!

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4

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1. Pricing unexpected and

unclear costs,

hidden charges,

overestimated prices

can be the reason

why shoppers leave

your online store.

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2. Payment issues

concerns about

payment security,

limited or complicated

payment options,

declined payments,

etc.

can result in a big

amount of lost sales.

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3.Website performance

unclear navigation,

slow load time,

frequent crashes

and a bunch of other

site performance

issues can

put shoppers away.

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4.No buying intention

shoppers can either be

in the process of

making a purchasing

decision

(they may be comparing

product options, choosing

the best pricing offer, etc.),

or they may be

just browsing with

no intention to buy.

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More reasons for online cart abandonment

are described

in this blog post.

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While the reasons for cart

abandonment are endless, failure to capitalize on these

lost sales opportunities can

cost your online

business too much!

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First you need to

implement

technical

improvements

to your online

store

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That is:

• enhancing website speed,

• moving to a better hosting,

• improving store navigation,

• minimizing checkout,

• and the like.

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Second, reconsider your

pricing policy.

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You need to:

• be more up-front with pricing

and fees,

• offer more pricing flexibility,

• extend the list of available

payment options.

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However,

making a convenient and

shopper-friendly E-store

doesn’t guarantee

that people won’t leave their

carts in the middle of the

checkout process!

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If shoppers keep

leaving your store,

you can resort to…

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First you need to

collect your

customer’s

email addresses.

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That can be done either via

introducing sign up forms

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Or via the process of

signing-in/registration.

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The pros and cons

of each method are described

HERE.

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When emails are collected,

you may proceed to the next

stage…

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The first email

for

sending

the 1st follow-up is

20 minutes.

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Your first recovery email should not be selling.

It is a polite reminder of

what has been forgotten

and a suggestion to help.

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This is an example:

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The second email,

should be sent

1-2 days after the

initial follow-up.

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A sequence email should create

a sense of urgency and a

stronger call to action.

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Inform your shoppers

that carts may soon expire,

and that discounts or

availability won’t be

guaranteed at a later point.

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Check this example:

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The third email,

should be sent in

3-7 days since the

moment of cart

abandonment.

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Clearly state that is the last chance

to recover purchases.

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Incentivize your shopper!

Offer them

big time-limited discounts,

free shipping

and other benefits.

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This is a good example:

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And remember!

When it comes to

cart abandonment emails,

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the most crucial factors are: an email subject line,

the tone of your message.

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Check out

this blog post

to learn how to craft

a perfect remarketing

message.

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Lost sales recovery is a complex process.

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It consists of

• technical website

improvements;

• wise onsite marketing;

• remarketing

campaigns.

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And if you manage to organize

the process the right way,

you will get most of your

abandoned customers

back!

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You can find more info

on the topic here:

http://blog.mageworx.com/2014/04/lost-sales-recovery-part-1/

http://blog.mageworx.com/2014/04/cart-abandonment-email/

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