Post on 08-Jul-2020
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CASE STUDY
Deborah Lippmann www.deborahlippmann.com
Deborah Lippmann saw a remarkable increase in
conversions and a substantial increase in their revenue
with Unbxd.
Deborahlippmann.com is a leading
beauty brand by celebrity manicurist
Deborah Lippmann.
45% INCREASE IN NUMBER OF
ORDERS
28.6% INCREASE IN REVENUE
40% INCREASE IN CONVERSION
RATES
COMPANY PROFILE
CHALLENGES
Burdened by how the Magento’s
native site search misguided
customers for the simplest of queries,
it was time for a change to make sure
customers were able to discover
products effortlessly. They also
wanted to offer customers a
personalized experience.
SOLUTION
A 360 degree Site Search Solution
with Unmatched Relevance,
Advanced Error-Tolerance and 1:1
Personalization for both Desktop &
Mobile
CHALLENGES The Deborah Lippmann store is powered by the Magento platform but Magento’s native site
search was proving to be a problem for them with poor relevancy, ineffective spellcheck,
limited merchandising options and more.
Moreover, their online store lacked a personalized experience that took customer behavior and
trends into consideration while recommending products to customers.
Here is what Mark Lippmann; Co-Founder & Managing Director of Deborah Lippmann had to
say about Magento’s native search functionality.
"With Magento, our customers encountered zero results for even the slightest errors,
resulting in visitor dissatisfaction.”
Deborah Lippmann was looking for an intelligent Site Search and Recommendations solution
that would:
Enhance product discovery
Improve usability
Increase conversions
Being a well-recognized & leading brand in the beauty space, Deborah Lippmann wanted to
offer a quality shopping experience to customers that would be relevant, predictive and
personalized.
CHALLENGE HIGHLIGHT 1: Show relevant results for simple as well as
complex queries
The search experience on Deborahlippman.com was unsatisfactory with irrelevant/zero results
being shown for simple and long tail queries.
CHALLENGE HIGHLIGHT 2: An error tolerant search experience
Another key challenge was to reduce instances of zero results and offer a flawless search
experience for their customers.
CHALLENGE HIGHLIGHT 3: No personalization to maximize the shopping
experience of customers.
Deborah Lippmann wanted to give each of their customers a unique shopping experience.
Their range of products are made for different tastes and they were looking for a solution that
could present the right set of products to the right customers.
SOLUTION To counter these challenges, Deborah Lippmann chose Unbxd’s intelligent product discovery
platform. Unbxd’s customized solution for Deborahlippmann.com included:
C Customized Autocomplete
With Unbxd’s customized autocomplete option, Deborahlippmann.com was able to
implement predictive & advanced autocomplete that would help customers construct search
queries and lead them to relevant & trending products.
They were able to improve customer engagement significantly by:
Showing customers popular products
Helping customers construct their queries more accurately to take them to the right
products.
Helping customers narrow down to the right sub-category by providing category
suggestions within the autocomplete
Highly Relevant Site Search:
With Magento’s native Site Search customers were constantly experiencing irrelevant results
on deborahlippmann.com even for the easiest of queries. Like Google, Unbxd is equipped
with a hyper relevant search engine that understands a user’s intent and delivers relevant
results for all types of search queries.
For example:
1. Long tail Queries: In an instance where a user looked for ‘scarlet glitter nail polish’
the native Magento site would show everything but a ‘scarlet glitter nail polish’. Unbxd
understands that scarlet and glitter are attributes of the type of nail polish a customer
looks for and shows them relevant results.
Search by Color:
Color is the primary attribute customers use to search on deborahlippmann.com. The Unbxd
search engine is powered by an extensive synonym library that works across multiple colors
and their synonyms.
Thematic Search:
Thematic Search queries can be a little difficult to define because they are somewhat vague in
nature. However Unbxd is equipped with smart site search technology that understands
customer speak. For instance, when a customer looks for queries like Spring Summer nail
colors, Deborahlippmann.com now shows them absolutely relevant results.
Advanced Error Tolerance: Zero results = Search Abandonment (in most cases)
Deborahlippmann.com noticed that their customers were getting frustrated with how easily their
searches were being misinterpreted. For instance, when a customer spelt ‘Glitter Nail Polish’ as
‘Gliter Nail Polish’ they got zero results.
With Unbxd’s advanced spell check deborahlippmann.com was able to show relevant
results for even the most mangled spelling errors.
Personalized Recommendations: Unbxd has an intelligent recommendation engine that tracks visitor interactions with product
views, searches, cart additions and purchases, to build a unique profile for every visitor. For
Deborahlippmann.com, we incorporated personalized recommendations to facilitate 1:1 both:
Up-Sell Recommendations (Similar Products):
Cross-Sell Recommendations (Complementary Products):
User Friendly Merchandising Dashboard:
Unbxd’s site search comes with a powerful merchandising dashboard that helps merchandisers
apply business rules like creating occasion based landing pages, creating merchandising banners
etc. that conform with their business goals. All of it, without any IT support.
With the Unbxd Merchandising Dashboard, Deborahlippman.com was equipped with the right
tools to drive:
Higher Customer engagement and conversion levels
Increase Search click-through rates
Automate their merchandising tasks
Lesser Reliability on IT assistance
Actionable Insights:
In-depth reports help Deborah Lippmann track search trends, keep track on zero result queries
and examine conversions for every query.
Incredibly Easy Integration!
Unbxd’s cloud-based solution made it effortless for deborahlippmann.com to get started. Just 3
easy steps to discovering a whole new world of site search:
1. Install the Unbxd extension
2. Create an Unbxd account
3. Configure & customize your site to go live!
A Remarkable increase in Number of Orders!
Guaranteed ROI!
45% increase in number of orders
28.6% Increase in Revenue
40% Increase in Conversion Rate
Higher Conversions!
IMPACT
UNBXD PERSONALIZED
PRODUCT DISCOVERY
Want to make your product discovery experience more
engaging & personalized?
Contact us: sales@unbxd.com