Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference...

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Transcript of Look Past Biases to Measure the Right Metrics by Ellynita Lamin - The Lean Startup Conference...

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Look Past Biases to Measure the Right Metrics

73,869 hectars of agricultural

lands destroyed

127, 720 killed

3,415 schools destroyed93, 285

missing

119 bridges destroyed

2,618 kilometers of road destroyed

635,384 people displaced

POVERTYPOVERTY50% below poverty line

HOW WOULD HOW WOULD YOU START?YOU START?

INITIATIVESINITIATIVES

IMPACTIMPACT

Competency Development

Adult Education

EntrepreneurshipDevelopment

| 2005 – 2009 |

| USD150,000 |

WomenEmpowerment

3 Provinces

IndigenousKnowledge Resource

Cross-ProvinceHealth Education

Regional Media Visibility

InfrastructureDevelopment

Turning Point: Stepping Out; Stepping InTurning Point: Stepping Out; Stepping In

AssessorFacilitatorCommunityFacilitator Community

Community

Assessor

Distrust

Distrust Daily

Survival

Instinct

Daily Surviva

l Instinc

t

Social StigmaSocial

Stigma

EPIPHANYEPIPHANYThe One that Goes Behind the Scenes

Engagement Value ShiftEngagement Value Shift

Scale Revenue Reach Beneficiary Judging

(Opinion)

Sustainability Social Value Time Partner Iterating

(Intention)

Engagement MechanismEngagement Mechanism

Trust as Currency; instead of $$$ Indigenous Knowledge = Asset

Experiment #1: Experiment #1: Rehabilitating Ostracised Militants Rehabilitating Ostracised Militants

Experiment FrameworkExperiment Framework

Conversations = Repeat Purchases = Social Acceptance = $$ ∧

Interest + Strength + Maintenance + Support = Income

Skill-setA

Skill-setB

Skill-setC

Skill-setD

Skill-set E …

| 1.5wk | | 1.5wk | | 1.5wk | | 1.5wk | | 1.5wk |

Lessons LearntLessons Learnt

Clearly Defined Mission as Anchor Focus Shorter Trial Cycles It’s ok not to follow formula/model Using indigenous resources increases

engagement Bonus = decreased cost

Experiment #2: Experiment #2: Alternative Income for Conflict VictimsAlternative Income for Conflict Victims

Experiment FrameworkExperiment Framework

Lessons LearntLessons Learnt

Community-centric programme forces agility and adaptability to continuously remain relevant Bonus = Communities Empowered as “Living Labs”

Test, Measure, Continue/Change, Repeat & Scale

Beaudoh Besaree ProgrammeBeaudoh Besaree Programme

Rebuild Rebuild Trust & Trust & ValueValue

| Early Stage | | Middle Stage | | Growth Stage |

Immediate Immediate Income Income

Solutions Solutions

Systematic Systematic Reduction Reduction

of of Negative Negative

IssuesIssues

Beudoh Besaree Beudoh Besaree MovementMovement

IMPACTIMPACT

| 2009 – 2012 |

| USD10,000 |

+5 Provinces

+USD 80 per income per household per month

Governance & Empowerment

International Aid Supplement

EducationRegeneration

Next StepsNext Steps Learn Innovation Accounting Turn Community Intuition into Replicable Process

Measure the Right MetricsBy Falling Out of Love with Your Assumptions

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