Long Tail Keyword Researchfor Social Media

with

Scott AllenThe Virtual Handshake

SMC Austin

The Long Tail

lady gaga tickets paparazzi lady gaga lyrics lady gaga net lady gaga posters lady gaga birmingham0

2000000

4000000

6000000

8000000

10000000

12000000

14000000

16000000

lady gaga tickets, 13.6M

where was lady gaga born, 8100

list of all lady gaga songs, 8100 lady gaga booking,

260

Monthly Searches

Why Long Tail?• 90% of users don’t go beyond page 1.• 70% click on 1 of top 10 organic results.• 4 out of 5 users never click on paid results.

Page one is all that matters!If you can’t beat ’em…

…find someone you can.

Competition

It’s not how many people are in the race that matters…

…it’s how fast the top contenders are.

Keyword Research- Assessment

Keyword Research Tool

Competition Analysis

Long Tail Research

• This presentation• Spreadsheet template• Detailed instructions

atTheVirtualHandshake.comorScottSocialMediaAllen.com

Image credits• David Cook• Peter Cruise• Martin Eric• Stewart Dawson• Hugh Macleod