The World Just Got More Interesting…

Introducing the ZINIO UNITY™ Platform

Zinio is the biggest newsstand in the world.

With approximately 75,000 reading products for sale, as an global e-store, Zinio is the worldwide leader for high fidelity, interactive published content not available anywhere else.

Based –San Francisco, New York and Barcelona

Stable – Backed by entrepreneur David H. Gilmour (FIJI Water, Barrick Gold…)

Consumer Focus – Marketing services to acquire and retain

Global – Customers in 140 countries, 26 currencies, 17 languages,

localized for FR, IT, DE, MX, CN, GB, AR, BR, NZ, AU, ES, PL, CH, TW…

Reach – Serving 10M active paying users (in last 24 months)

Robust – Delivering 4M monthly on behalf of 350+ major publishers

Extensive – Over 25M searchable pages in our content repository

Breadth – Over 2,500 top magazine and book titles worldwide

From the desk

From the couch

Anywhere

On the go

unity

We make reading available everywhere

Reader 4—Adobe AIR

Reader 4—Adobe AIR

Reader 4—Adobe AIR

Reader 4—Adobe AIR

Reader 4—Adobe AIR

Thomas Nelson

Tokyopop

Pomegranate

Chronicle Books

McGraw-Hill

Sourcebooks

Houghton Mifflin Harcourt

Workman

Harvard Common Press

National Geographic

Wiley

Rodale

F + W Media

Sterling

Oxford University Press

Who Reads Digitally?

Road Warrior

Appeal* Instant access* Greater privacy* Dynamic, high fidelity* Mobile access/offline access

Personality* Tech savvy * Biz traveler/Commuter * Mobile Savvy

Desires* Confidentiality* Advertising – wish they could instantly learn more * Will exchange personal information for targeted ads*Loves tech, news, sports, business, hobbies

Organizer

Appeal* Selection* Avoids paper/clutter* Archive/Saving* Single Issue Options

Personality* Home enthusiasts* Loves Gardening/Cooking* News fan

Desires* Access to content on demand* Ability to search through “owned” content•Interest in home, garden, fashion, news, auto

Tactician

Appeal* Zooming* Bookmarking articles* Watching video* Archiving/Saving

Personality* Magazines are an enjoyable experience* Loves to read laying down* Low tech

Desires* Likes to rip out/save articles * Likes enthusiast titles, art and photo mags, ebooks, and women’s interest

Study Conducted by Harrison Group, 2009

Carole Jordorson

Director, Business Development

UK & Nordic Regions

cjordorson@zinio.com

Stand Z609

Situation: Kenn Nesbitt new release, TIGHTY WHITEY SPIDER releasing on April 1

Action: Create awareness of early digital release of new title with coordinated marketing campaign. Buy TIGHTY WHITEY SPIDER get earlier eBook, HIPPO HAS THE HICCUPS for free. Both eBooks included embedded audio poems, promotional creative included banner, left of cover messaging, digital blow-in card

Result: Massive outreach through publisher and author to fans, librarians, educational blogs and more

Case Study – Sourcebooks Kids Book Promo

Situation: Drive interest and sales for Harvard Common Press launch of 50 digital cookbooks

Action: Create awareness of new digital cook books with a series of strategic email marketing messages highlighting cookbooks for 4th of July grilling festiviites. Promotions targeted to Zinio, VIV and Go Read Green subscribers through targeted email announcements and social media campaigns.

Result: After first three weeks, Zinio sold 120 units (digital list price: $10.36- $15.96)

Case Study – Cookbooks Promo

McGraw-Hill Custom e-Store

Penguin’s Rough Guides e-Store

Barnes & Noble “See Inside” Program

BN.com Digital Integration of Zinio

Zinio Classic Books

Major 2010 Initiative – Books

Focus is on high-fidelity photo or Illustrative booksunderserved by black & white eInk (e.g., cookbooks, photo, children’s, travel books)

Zinio embarking on 50,000 Digital Book March in 2010

Category Placement on Zinio’s global newsstand to reach users in 26 local languages and 17 currencies

Joint Zinio “Featured” stores will give books highlighted exposure and cross promotional benefits alongside popular magazines.

Books launched and separated into relevant categories with editorial picks rotated in the featured section.

Promotion in monthly category email promotions

Participation in special merchandising email and site promotions

Reach: 10M subscribers

Retail Marketing Services Prominent

Placement on

Zinio

Newsstand!

Zinio can additionally setup and power a custom e-bookstore for a publisher, brand series or specific category.

Zinio can handle sales transaction and digital order fulfillment remittance in a localized and global way.

Private-Labels are built off of a full-powered commerce platform with all features included (search inside, global currencies, languages, etc).

View other examples at Woman’s Day, Costco, or Dell.

Retail eStore “Private-Label”

The iPhone App #1 News App on App Store with

over 2,500 ratings since release

Read articles like web pages (no zooming necessary to read text)

Browse print magazine version

Read in portrait or landscape mode

New magazine notification

Fast download process

Read magazines online or offline

Email articles to friends

Buy single issues & subscriptions

The iPhone App

The iPhone App

Allow easy navigation of all of your articles in your magazine

The iPad App

The iPad App