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Measuring and Adapting to New Channels for Content

Discovery

London Book FairApril 10, 2013

@LondonBookFair #LBF14

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ChairMartha Sedgwick, Executive Director, Product Innovation, SAGE @coffeepot

PanellistsAshley Crowson, PHD Scholar, Kings College London @AshleyCrowson

Roger Schonfeld, Program Director, Libraries, Users and Scholarly Practices, Ithaka S+R @rschon

Lettie Conrad, Executive Manager, Online Products, SAGE @lyconrad

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Scholarly Communication Supply Chain

ACADEMIC CONTENT DISCOVERY: A RESEARCHER’S PERSPECTIVEAshley Crowson

PhD Candidate, King’s College London

ashley.crowson@kcl.ac.uk

@ashleycrowson

Starting Research

The Research ‘Web’

On the web, but not like the rest of the web

‘Enhanced’ Article

Ithaka S+R US Library Survey 2013:Key Findings on Discovery

Roger C. Schonfeld

April 10, 2014

The Library Survey 2013: Advisory Committee

• Larry P. Alford, Chief Librarian, University of Toronto Libraries • Joseph S. Meisel, Deputy Provost, Brown University • Jenica P. Rogers, Director of Libraries, SUNY Potsdam• Charles Thomas, Executive Director, University System of

Maryland and Affiliated Institutions

The Library Survey 2013: Sponsors

• Population included library deans and directors at US higher education institutions granting a bachelor’s degree or higher.

• In October 2013, 1,508 library deans and directors were invited and then reminded to participate via email

• By November, 499 responses were received

The Library Survey 2013: Methodology

Number of Invitations

Number of Responses

Response Rate

Baccalaureate 612 186 30.4%

Master’s 620 190 30.6%

Doctoral 276 123 44.6%

Total 1508 499 33.1%

Has your library implemented an index-based discovery service such as EBSCO Discovery Service, Primo, Summon, or WorldCat Local?

Baccalaureate Master's Doctoral0%

20%

40%

60%

80%

100%

81% of library directors say yes.

Is your indexed discovery service the default search from your library website? (Includes only respondents at institutions that have implemented discovery services.)

"To what extent do you think that your index-based discovery service has made your users' discovery experience better or worse in each of the following

areas?" (Includes only respondents at institutions that have implemented discovery services.)

"It is strategically important that my library be seen by its users as the first place they go to discover scholarly content." Percentage of respondents who strongly

agreed, over time.

"My library is always the best place for researchers at my institution to start their search for scholarly information." Percentage of respondents who strongly

agreed.

Thank you

Reports are available for free at:http://www.sr.ithaka.org/

Contact information: rcs@ithaka.org

@rschon212-500-2338

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SAGE overview

● Independent, global scholarly publisher● Books, journals, reference, databases

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Discovery channels – what are they?

1. Open web search

2. Library search

3. Academic / A&I search

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User knowledge >> channel knowledge

● Market research• Usability testing & observation• Librarian advisory boards• End-user focus groups, surveys, etc.• Info-seeking behavior research studies

● Data analysis• COUNTER reports• Google Analytics• Moz (previously SEOMoz)• Data Salon

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1. Open Web Search – who uses it?

● Everyone! (despite what they may say)

● Simple and user friendly

● Quantity vs. quality traffic

● Use case: quick search, new topic

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Open web search – why does it matter?

● Everyone uses it (remember?)

● SEO = ROI

● Common ‘starter’ channel

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Open web search – how do we monitor?

● Google Analytics

● Moz

● Market research

CQ Researcher Traffic Sources

Open web searchLibrary referralsSocial mediaAcademicN/A

SAGE Journals Traffic Sources

Open web searchLibrary referralsSocial mediaAcademicN/A

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2. Library search – who uses it?

● Advanced students, faculty

● Advanced search / browse

● Use case: narrow queries, “known searches”

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Library search – why does it matter?

● Capture advanced readers

● Win-win strategy

• Discovery services

• ERM feeds

• LibGuides, widgets and more!

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Library search – how do we monitor?

● Google Analytics

● COUNTER – cost / use

● Usability testing

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3. Academic / A&I search – who uses it?

● Advanced students, faculty, practitioners

● “Power” users

● Use case: deep research, building expertise

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Academic search – why does it matter?

● A&I

• reach experts, power users

• branding, profile, scholarly ecosystem

● Mainstream academic search

• hybrid, emerging technology

• reach wider audience, including advanced readers

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Academic search – high-value usage

New visits Bounce rate Pages / visit Visit length

Open web 24% 85% 1 0:40

Library 34% 29% 4 4:88

Academic 1% 26% 6 3:02

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Thank you!

Email: lettie.conrad@sagepub.com

Twitter: @lyconrad

http://orcid.org/0000-0003-1580-7037

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Questions?