Post on 11-Apr-2017
Presents...
6 Top Tips on Logo Design, Branding and Colour Schemes
Presents...
Do Your Research
A new business is born every minute in the UK, therefore your business needs to stand out from the crowd. Source: http://www.telegraph.co.uk/finance/yourbusiness/11327630/A-company-born-every-minute-in-2014.html
Tip #1
1Step
2Step
3Step
Go to Google, type in “logos”
and hit the images link in the search
results
Grab a pencil and a piece of paper and sketch out some logo concepts.
Visit the Colour Lovers website and
choose the colour palettes
you like.
First impressions are 94% design related as has the biggest influence on people’s first impressions of your brand. Source: http://www.kinesisinc.com/the-truth-about-web-design/
Things that DON’T Make a Good logo
Things that don’t constitute a good logo include:1. Use of clipart2. Copying other logos3. Looking too much like your competitors4. Using too much detail in your logo
Tip #2
Engage a Professional Graphic DesignerA professional designer:• Understands colours• Knows fonts well• Has a gut instinct for what works on
screen and in print• Will always create a better design than
you
In the US nearly 260,000 people are employed as graphic designers, which leads me to believe design is important. Source: http://brandongaille.com/11-graphic-design-industry-statistics-and-trends/
Tip #3
Avoid Clichés and MetaphorsYour logo should be:• Clear• Self-explanatory• Avoid clichés• Simple
A cliché simply isn’t original and during brainstorming exercises are typically the first ideas to be discarded. Source: http://justcreative.com/2010/08/24/logo-design-mistakes/
Tip #4
If you find yourself having to explain your logo, then it isn’t doing its job effectively.
A complex brand has too many colours, shapes and fonts in it therefore stripping your logo right back to basics makes a brand more
identifiable.
Keep it Simple Stupid (KISS)
Tip #5
For example, introducing two colours into a logo means there is twice as much information to take in and remember. Therefore a single colour logo will have more
impact.
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ConsistencyYour logo and branding will appear on your:1. Website2. Business cards3. Stationary4. Advertising5. Vehicles6. Signage7. Social media8. Basically everywhere.
Therefore if your brand isn’t consistent your core message will be confusing to potential customers.
In fact, 88% of consumers research before they buy, consulting an average of 10.4 sources. Source: https://www.thinkwithgoogle.com/research-studies/the-zero-moment-of-truth-macro-study.html
Tip #6
TIP: Create a set of brand guidelines which you can refer to whenever using your logo and branding.
ResourcesWatch it on YouTube!
o Colour Lovers – http://www.colourlovers.com o Apple Logo Evolution -
http://www.studiokarma.fr/evolution-du-logo-apple/ o The Telegraph - http://
www.telegraph.co.uk/finance/yourbusiness/11327630/A-company-born-every-minute-in-2014.html
o Kinesisinc - http://www.kinesisinc.com/the-truth-about-web-design/
o Brandon Gaille - http://brandongaille.com/11-graphic-design-industry-statistics-and-trends/
o Just Creative - http://justcreative.com/2010/08/24/logo-design-mistakes/
o Google Zero Moments of Truth - https://www.thinkwithgoogle.com/research-studies/the-zero-moment-of-truth-macro-study.html
is a Business Strategy Expert and Founder of Digital Agency, The
Coconut Group. He specializes in delivering Business and Online Strategy
to established SMEs turning over £500k helping them to achieve scale
and growth.
Robin Waite
Complete Strategy to Starting Up a Business Online
www.onlinebusinessstartup.co.ukOr email me directly
robin@onlinebusinessstartup.co.uk
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