LOGO BINGO

Advertising and Media

Nike

• Designed by Carolyn Davidson, a graphic design student– She charged $2 per hour to design the logo for a

new shoe company

• It represents the wing of Nike, the Greek goddess of victory

• The logo was simplified to the current swoosh as brand recognition increased

What is wrong with this logo?

PetSmart

Fila

ATT

Playstation

EURO

Chili’s

World Wildlife Federation

Goodyear

Time Warner Cable

Sherwin WIlliams

Tivo

Marines

Wilson

Amnesty International

Texaco

Earthlink

Starbucks

Prudential

T Mobile

John Deere

Subaru

Cingular

WNBA

Fruit of the Loom

NHL

Allstate

Quizno’s

Xerox

Scholastic

Six Flags

Cold Stone Creamery

TGIFriday’s

Adidas

Black and Decker

Dunlop

Harley Davidson

United Nations

Little Debbie

Sesame Street

Chickfila

Tommy Hilfiger

Chase

Lamborghini

Radio Shack

Turner Classic Movies

Hyundai

Pixar

March of Dimes

Infiniti

Lowes